The Dayton-based jeweler, which has been in business since 1985, was formerly known as Stafford Jewelers.
Merit Accuses Sears of Selling ‘Inferior’ Sirena Knockoff
The Florida-based jewelry manufacturer filed a lawsuit against the retailer after a Merit employee saw a “Solitaire”-like pendant in a Sears store.
Miami--Florida-based jewelry manufacturer Merit Diamond Corp. is suing one of its former customers for allegedly selling a “knock-off and low quality” version of its “Solitaire” single stone pendant from the Sirena Collection.
On Dec. 8, Merit filed a complaint against Sears, Roebuck & Co., Sears Holdings Management Corp., Sears Brands LLC, Kmart Operations LLC and Kmart Corp. for “willful violation” of its copyright and trade dress rights related to the Sirena brand.
Specifically, the jewelry manufacturer alleges that in November 2016, one of its employees spotted a necklace that was “substantially similar” to its Solitaire design in the Sears store in the Aventura Mall in Florida. Merit’s Solitaire pendant, which is pictured below and described in detail in the lawsuit, was copyrighted in 2002.
Later, the same pendant was spotted on both the Sears and Kmart websites, priced as low as $29.99, court papers state.
Merit alleges that Sears--which was once a Merit customer, selling the Sirena Collection and Solitaire design from 2003 until 2011--was aware of its copyright and trade dress but chose to copy the design anyway for financial gain, selling infringing necklaces at stores across the country.
Through a spokesman, Sears declined to comment on the lawsuit.
Merit is suing Sears in the U.S. District Court for the Southern District of Florida.
The company is asking the court for damages and to permanently enjoin and restrain Sears from “infringing or contributing to the infringement of (Merit’s) ‘Solitaire’ design,” court papers state.
This is the not the first time the Hollywood, Florida-based jewelry manufacturer has gone to court alleging that another company copied this design from its Sirena collection.
Merit sued Samuels Jewelers Inc. in 2009 over Sirena, as well as SK Diamonds Inc. in 2011 and Sterling Jewelers Inc. in 2012.
A judge awarded Merit $7,500 in damages in the case involving SK Diamonds and permanently enjoined SK Diamonds from making pendants that too closely resemble any Sirena pieces in the future.
The lawsuits filed against Samuels and Sterling Jewelers also were settled, though details of those settlements were not disclosed.
The Latest

Reeds Jewelers CEO Alan Zimmer will be presented with the honor at JVC’s annual luncheon.

The piece, celebrating birthdays from March 21 to April 19, debuted with Sorellina’s new line of astrological pendants.

Supplier Spotlight Sponsored by GIA

CEO Beth Gerstein shared its most popular price points, what’s trending in non-bridal fine jewelry, and its holiday performance.


The 15 pieces were crafted from the “Insofu” emerald, discovered in Zambia in 2010.

Jewelers of America is distributing a brochure for retailers to use when discussing the differences between natural and lab-grown diamonds.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

The industry is changing as it grapples with new realities around distribution, supply, and the need for consistent, effective marketing.

Bhansali discusses the potential impact of U.S. tariffs, demand for diamonds by market, and the “cautious confidence” in India right now.

As lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.

Govind Dholakia and Tanishq will be recognized for their contributions to the industry at the Diamonds Do Good Awards in Las Vegas.

The New York City-based brand has opened its first U.K. location with a permanent shop-in-shop at Liberty in London.

A metal detectorist discovered the ring that is believed to have belonged to a bishop in the late 12th to early 13th century.

Organizers looked to new partnerships and interactive experiences to enhance the spring show, set for March 16 to 18.

Kenewendo, Botswana’s minister of minerals and energy, will discuss the future of diamonds.

The suspect allegedly stole almost $800,000 worth of diamond jewelry from a store in Orlando and then swallowed it during a traffic stop.

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

Founded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.

Those attending the company’s upcoming Zoom workshop will receive early access to “The List,” its new resource for finding buyers.

The organization will present an award to Amy-Elise Signeavsky, law enforcement and diamond recovery manager at GIA.

Chandler started his jewelry career at Michelson Jewelers, joining the Diamond Council of America as president and CEO in 2001.

Scottish American designer Maeve Gillies collaborated with Platinum Guild International on jewelry created by direct metal 3D printing.

Ahead of its trade show in May, TJS awarded free registration and accommodations to five up-and-coming jewelry industry professionals.

The 2025 Gem Awards are set to take place Friday at Cipriani 42nd Street in New York City.

The annual star-studded campaign for International Women’s Day encourages collective action against domestic violence.

The statement piece is seen in Yeprem’s new “You Play the Game” campaign, created for International Women’s Day.