London-based investment firm Pemberton Asset Management acquired the auction house for an undisclosed amount.
Richline Group Acquires Silpada Designs
The deal includes the Silpada brand name, designs, and all the company’s sterling silver and fashion jewelry inventory.
New York--Richline Group announced that it has acquired home sales jewelry company Silpada.
Terms of the deal were not disclosed.
The acquisition includes the Silpada brand name, its jewelry designs, and all the company’s sterling silver and fashion jewelry inventory.
Moving forward, the manufacturer said it would refocus the brand around its sterling silver offerings. The company said it will retain Silpada’s price points, which generally range from $30 to $300 at retail.
When asked if Richline would continue the direct selling model for the brand, Richline Chief Marketing Officer Mark Hanna told National Jeweler it was “working now to determine the best ways to bring Silpada back to its loyal fan base.”
For now, the manufacturer said it will continue to serve the brand’s customer base with the core products it is known for, as well as a previously unreleased line of jewelry, while it works to create a new direction for Silpada.
Silpada was founded nearly two decades ago by two stay-at-home mothers, Bonnie Kelly and Teresa Walsh, as a direct selling business, but it has changed hands a few times since then.
Avon acquired the brand in 2010 for $650 million, but the founders bought it back three years later for just $85 million. Then, earlier this year, Kelly and Walsh announced that they had decided to shut down the company, as it had been losing money since 2010.
With the acquisition, the Kelly and Walsh families no longer will be a part of Silpada, Richline said.
Going forward, Silpada will be operated out of Richline’s East Coast offices, involving teams from New York, Boston and Florida.
Richline CEO Dennis Ulrich said in a press release announcing the acquisition that, “We see a tremendous opportunity to bring Silpada back to its creative roots.
“We plan to focus exclusively on these unique and accessible sterling silver designs that have clearly resonated with so many women across the world. We look forward to honoring the Silpada legacy while finding new ways to invigorate this unique and nationally recognized brand.”
The Latest

The workshop will give attendees the chance to try out and ask questions about three different diamond verification instruments.

The footage shows two of the jewelry heist suspects descending from the second floor of the museum and then escaping via scooter.

As the holiday season quickly approaches, consider stocking one category that sometimes gets overlooked: earrings.

Founder and designer Rosanna Fiedler looked to a vintage Cartier clutch when designing the sunlight-inspired drop earrings.


The luxury conglomerates faced a challenging Q3 amid geopolitical and economic tensions.

The struggling diamond mining company, which owns the historic Cullinan mine, has launched a rights issue to raise about $25 million.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The book details the journey of watches as symbols of hard-earned success in hip-hop for artists like 2Pac, Jay-Z, and more.

Alexis Vourvoulis, who most recently worked at Tiffany & Co., brings more than two decades of jewelry experience to her new role.

The superstar’s August engagement put the stamp of approval on an already hot engagement ring trend.

Retailers should offer classic styles with a twist that are a perfect fit for layered looks, experts say.

The nearly 7-carat fancy vivid purplish pink diamond could sell for around $9 million.

The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.

Chief Artistic Officer Nathalie Verdeille has reimagined the iconic design in both figurative and abstract creations.

Five dollars buys one vote toward an industry professional you want to see dressed up as a hero, or a villain, this Halloween.

Recently acquired by KIL Promotions, the November edition of the public show in San Mateo, California, will be held Nov. 7-9.

The stone’s two zones, one pink and one colorless, may have formed at two different times, the lab said.

The New York City store showcases a chandelier with 1,500 carats of lab-grown diamonds designed by an FIT student.

The Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.

Making its auction debut, "The Glowing Rose" is expected to fetch $20 million at the November jewelry sale in Geneva.

They were attacked on Oct. 15, as approximately 40 miners without licenses marched on the mine’s gate.

It took the masked thieves less than 10 minutes to steal eight irreplaceable jewels from two display cases in the museum’s Apollo Gallery.

Gemologist Lauren Gayda has previously worked at The Clear Cut, Taylor & Hart, and Effy Jewelry.

In 2026, the jewelry retailer will celebrate a milestone only a small percentage of family-owned businesses survive to see.

The new showcase dedicated to Italian jewelry design is set for Oct. 29-30.

Take a gaze at the sky with this pair of platinum diamond-set star earrings with blue lace agate drops.




















