The pieces in “Animali Tarallo” portray animals from stingrays to elephants through portraits and interpretations of their patterns.
Richline Group Acquires Silpada Designs
The deal includes the Silpada brand name, designs, and all the company’s sterling silver and fashion jewelry inventory.
New York--Richline Group announced that it has acquired home sales jewelry company Silpada.
Terms of the deal were not disclosed.
The acquisition includes the Silpada brand name, its jewelry designs, and all the company’s sterling silver and fashion jewelry inventory.
Moving forward, the manufacturer said it would refocus the brand around its sterling silver offerings. The company said it will retain Silpada’s price points, which generally range from $30 to $300 at retail.
When asked if Richline would continue the direct selling model for the brand, Richline Chief Marketing Officer Mark Hanna told National Jeweler it was “working now to determine the best ways to bring Silpada back to its loyal fan base.”
For now, the manufacturer said it will continue to serve the brand’s customer base with the core products it is known for, as well as a previously unreleased line of jewelry, while it works to create a new direction for Silpada.
Silpada was founded nearly two decades ago by two stay-at-home mothers, Bonnie Kelly and Teresa Walsh, as a direct selling business, but it has changed hands a few times since then.
Avon acquired the brand in 2010 for $650 million, but the founders bought it back three years later for just $85 million. Then, earlier this year, Kelly and Walsh announced that they had decided to shut down the company, as it had been losing money since 2010.
With the acquisition, the Kelly and Walsh families no longer will be a part of Silpada, Richline said.
Going forward, Silpada will be operated out of Richline’s East Coast offices, involving teams from New York, Boston and Florida.
Richline CEO Dennis Ulrich said in a press release announcing the acquisition that, “We see a tremendous opportunity to bring Silpada back to its creative roots.
“We plan to focus exclusively on these unique and accessible sterling silver designs that have clearly resonated with so many women across the world. We look forward to honoring the Silpada legacy while finding new ways to invigorate this unique and nationally recognized brand.”
The Latest

Ronald Winston, son of Harry Winston, donated the diamonds to the Smithsonian National Museum of Natural History in Washington, D.C.

The virtual event will take place April 7 at 3 p.m.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

The educational event will take place in Charlotte, North Carolina, this May.


The independent jeweler first opened its doors in 1888.

The debut event will take place in Miami’s Coconut Grove neighborhood this fall.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

The roundtable will take place May 17 ahead of the trade show’s welcome dinner.

The “Peanuts x Monica Rich Kosann” collection features the comic strip’s classic vocabulary across 10 bracelet designs.

Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.

Diamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.

The Utah-based company known for making wedding bands has acquired Doubloon Golf.

The longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.

Authorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.

Lotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.

The ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.

The Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.

However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.

The Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.

The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.

The family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.

The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.

Alex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.

The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.

The ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.

The two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.