The National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.
Will the Majors Hire More Seasonal Workers This Year?
Many will hire about the same amount as last year, but will relegate more holiday employees to e-commerce-related positions.

New York--A number of firms have made predictions about consumer spending during the upcoming holiday season, with most of them expecting it to increase.
The NPD Group forecasts a 3 percent year-over-year rise in consumer spending, and the National Retail Federation said it expects U.S. retail sales in November and December (excluding autos, gas and restaurants) to increase nearly 4 percent.
But, do the major retailers also think that consumer purchasing will be strong this season?
Their plans for seasonal hiring could be a good indication that they do, with many of the major retailers hiring about the same amount as last year or a little more, but relegating more seasonal hires to positions that help with their e-commerce divisions.
Global outplacement consultancy Challenger,
This means retail hiring is predicted to remain almost flat from a year ago, when holiday hiring saw 738,000 positions filled during the final three months of the year, a 1 percent decrease from 2014, according to the Bureau of Labor Statistics.
Target announced mid-September that it would hire an additional 70,000 seasonal team members across its store locations, marking the fourth year in a row that it’s doing so.
Meanwhile, Kohl’s said it would hire more than 69,000 associates across its stores and distribution and e-commerce fulfillment centers, about even with the 67,000 it hired last year.
Retailer J.C. Penney will hire 40,000 employees during this year’s holiday season--38,000 in its retail locations and the other 2,000 taking care of its online orders.
This is up from last year’s 30,000 holiday hires, which the company said is to allow its managers more control of the workforce, scheduling people as needed. J.C. Penney also said it is interested in keeping some of the seasonal employees as permanent ones after the holiday season is over, though it didn’t specify how many.
Amazon said it will create more than 120,000 seasonal positions across its network of fulfillment centers, sorting centers and customer service sites in the United States, up 20 percent from the 100,000 workers the company hired last year.
Macy’s will hire for 83,000 positions at its Macy’s and Bloomingdale’s stores, call centers, distribution and fulfillment centers across the country, which is slightly less than the 86,000 it hired for the 2015 holiday season.
Shift to behind-the-scenes
Challenger, Gray & Christmas also noted that while seasonal retail jobs remain flat, there has been a marked increase in seasonal job gains in other sectors.
The one with the biggest increase in recent years has been transportation and warehousing, “as more and more holiday shopping is done online,” the company said.
This reflects a larger trend of the transition of many seasonal jobs from being in-store positions to positions in fulfillment centers, distribution and customer service.
About 15,000 of Macy’s 120,000 seasonal jobs will be based in direct-to-consumer fulfillment facilities to support sales generated by its omnichannel business strategy, up from the 3,000 positions that were designated as such last year.
Target said that it will hire 7,500 team members for distribution and fulfillment facilities for the holiday season, about 1,000 more than it did last year for those positions. These employees will help restock stores while also fulfilling the high volume of online orders expected this year.
Challenger, Gray & Christmas also noted that seasonal hiring isn’t limited to retail or retail-related industries.
As more Americans give experiential gifts instead of material things, this means there also are more seasonal employment opportunities at places such as theaters, restaurants and other entertainment venues.
The Latest

Late collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.

At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.


The retailer also shared an update on the impact of tariffs on watch customers.

Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

All proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.

Courtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.

De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.

Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.

Kindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.

The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”

The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.

Ahead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.

Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.

Citrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.

The family-owned jeweler will open its fourth store in Florida in late 2027.

The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.

The trade organization also announced its executive committee and five new directors.

The “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.

The ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.

This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.

The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.

Experts share top tips on how to encourage positive reviews and handle negative feedback.

Sponsored by the Gemological Institute of America





















