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Photographer Bruce Weber lensed the campaign images and shot six short films for the jewelry brand.
David Yurman’s fall campaign was shot in Southampton, N.Y.
New York--David Yurman debuted its 2016 fall and holiday advertising campaign this month in fashion and lifestyle publications worldwide.
Shot by famed photographer Bruce Weber, the campaign features a series of images picturing models Natalia Vodianova, Jean Campbell and Dilone in David Yurman designs, plus six short home-video style films.
“Bruce Weber has done an incredible job interpreting the spirit of the brand and evolving the expression to encompass more joy, movement and optimism,” said David Yurman CEO Gabriella Forte.
“When we look at our customers all over the world, we find a sense of passion and youthfulness that has almost nothing to do with age and everything to do with their outlook. The short films Bruce shot are a nod to vintage home movies that capture the essence of the family portrait, which is so important to the brand.”
The campaign was shot in Southampton, N.Y. and styled by Carlyne Cerf de Dudzeele.
The first video in the series, which is available to view now on YouTube, portrays Vodianova at leisure with a male model, canoeing, painting with watercolors and holding an infant child, in a picture of all-American domesticity.
Still images capture Vodianova and model Dilone mid-motion against a background of greenery; the latter sporting a pair of headphones in addition to piles of bangles and rings.
Sybil Yurman, co-Founder of David Yurman said, “As artists, David and I were excited to work on a new expression of our brand. This campaign gives our story continuity and keeps it fresh by bringing in color, personality and light. We always try to create imagery that captures the beauty in everyday moments of life, and this campaign shares those exceptional moments.”
“Working for David and Sybil Yurman was an exploration into knowing how beautiful jewelry dictates who a person is,” said Weber. “I like their openness and their trust, which is rare.”
Several jewelry collections are featured in the campaign, including the new yellow gold Pure Form, Stax and Supernova collections, plus the classic Cables Collectibles, Belmont Curve Link and Solari collections, among others.
The brand said via a release that the campaign’s six “home movies” will appear in movie theaters nationally.
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