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TechnologyMar 30, 2016
Ringly Launches Line of Smart Bracelets
The smart jewelry company, which first created rings that connect to the wearer’s smartphone to receive notifications, is expanding its product line with a collection of bracelets.
The new Aries bracelets, this one with a lapis stone, feature the same notification system as the original Ringly rings but also have an accelerometer to track steps and monitor calorie burn.
New York--A little over a year after it released its “smart” ring to keep wearers connected to their smartphones, Ringly has expanded into bracelets with a collection called Aries.
The bracelets have the same functionality as the original ring that launched last January, sending customized notifications through vibration and light and the ability to integrate with more than 100 applications like Snapchat, Facebook, Uber, email and more.
They also have an accelerometer to help track steps and monitor calorie output, allowing the wearer to set personal goals and receive notifications when they reach them. The company said the fitness feature was added in response to requests from current customers.
The four initial designs feature the brand’s best-selling stones--labradorite, rainbow moonstone, tourmilated quartz and lapis--in an 18-karat gold-plated design.
They are available for pre-order right now for $195 and will begin shipping this summer. The company is offering the first thousand customers who order an Aries bracelet one with a real diamond on the side, where the notification light shines.
Once the pre-order period has finished, the price will increase to $279, making the bracelets slightly more than the rings, which range in price from $195 to $260.
Ringly CEO and founder Christina d’Avignon said that the company knew they would be releasing new designs and collections seasonally from the start.
The first step, she said, was to make the technology small enough that it would it feel discreet and be almost invisible, starting with rings because they were the smallest form factor and bracelets being the “natural next step.”
She also confirmed that Ringly will continue to launch new products in the wearable space.
“We want to continue to innovate and provide women with beautiful smart jewelry that complements our existing collection of rings and bracelets,” d’Avignon said.
New York-based Ringly has raised $7 million in funding from Andreessen Horowitz, First Round Capital, and High Line Ventures, among others.
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