Events & Awards

18 New-to-Couture Brands Not To Miss

Events & AwardsMay 18, 2017

18 New-to-Couture Brands Not To Miss

This year, there are a number of show newcomers worth setting aside time for.

20170518_COUTUREPreview-Molu1.jpg
Turkish jewelry house Molu, the brand behind this ring, has been in business since 1956, but is making its Couture debut this year.

Las Vegas--This year, 71 new booths will populate the ballrooms of the Wynn during the annual Couture show, taking place June 2 to 6.

While a veteran attendee may think they’ve seen it all, there’s no dearth of creativity from the following Couture newcomers whom we recommend meeting (and that’s not even counting the new class entering the Design Atelier; stay tuned for a future article on that.)

Some of the designers highlighted are early on in their careers, while others are industry legends. Both will have plenty to offer buyers and press come June.

Lord Jewelry
Booth 127

Designer Sinork Agdere honed his craft over years of both design study and practical application in Istanbul, Turkey. In 2002, he founded Lord Jewelry in Los Angeles.

Agdere’s work reveals his fascination with antique and vintage jewelry, as well as his love of vivid shades of enamel.



Oscar Heyman
Booth 148

Two storied American jewelry houses are making Couture debuts in 2017, one is David Webb and the other is Oscar Heyman.

Oscar Heyman has been a trade show fixture for years, but is making the leap from JCK to Couture this year, reacquainting a different audience with the spectacular gems for which the house is known.

Fresh off a book charting the brand’s history, consider this a time of elevation for Oscar Heyman.



Noudar
Booth 154

Qatari designer Noor Alfardan hails from a jewelry retail family but has ventured into the design world with her own line, Noudar.

Fashion-forward pieces meet intricate, Islamic-inspired design motifs in Alfardan’s collections, which are produced entirely in her home country.



Sarah Hendler
Booth 601

A couple of noticeable multi-brand showroom booths are missing at this year’s show but sales and public relations agency For Future Reference is filling that void with its very own space.

Sarah Hendler will be showing for the first time among For Future Reference’s clientele. The eponymous brand combines antique glamour, like a Victorian star motif, with a modern insouciance via enamel and gemstone pops of color.



Retrouvaí
Booth 601

Joining Hendler is new brand-to-know, Retrouvaí by designer Kirsty Stone. Stone’s vivacious multi-stone drop earrings and elegant medallions have made a big splash in the industry since the designer won the inaugural edition of “The Next Now,” an emerging designer competition from Ylang23.

Couture seems like the logical next step for the designer, who offers pieces at a variety of price points sure to please retailers.



Julez Bryant
Booth 610

Julez
Bryant delivers a refined and elegant take on everyday fine jewelry that is conversely wearable and bold.

The California-based designer, who has been in business over a decade, manages to make major amounts of gold and diamonds feel relaxed and unfussy.



Hoorsenbuhs
Booth 1100

Established in 2005 in Santa Monica, California, Hoorsenbuhs’ signature tri-link design has caught the attention of cultural influencers across industries. The brand, helmed by Robert Keith and Kether Parker, has partnered on projects with everyone from Jay-Z to Damien Hirst.

Last year, they opened a flagship store in New York City. The best thing about the buzzy brand? Most of their pieces can be worn by women or men.



Yael Sonia
Booth 419

Brazilian designer Yael Sonia has exhibited at Couture before but is making her return this year, equipped with her signature kinetic, graphic jewels.

Sonia’s oeuvre exemplifies the idea of “wearable art.” There are strong ties to sculpture throughout her work, and pieces that move just beg to be played with.



Bayco
Booth #214

Bayco is well known for its handling of exquisite and rare gems, such as the “Muzo Spectacular” emerald necklace or the “Crimson Ruby” ring.

Run by the Hadjibay family, who collected gems prior to producing their own jewelry in New York in the 1990s, expect to see numerous iterations of “the big three.” Their emeralds, in particular, are a must-see.



Karma El Khalil
Booth 429

New York-based Karma El Khalil has a diverse body of work, but the young designer to watch is most known for her sophisticated geometric designs that give femininity an edge.

El Khalil has successfully done what every young brand must do to survive in the long-run--develop a signature. She moves seamlessly between her more wearable works and stunning, one-of-a-kind masterpieces.



Pamela Huizenga
Booth 158

Pamela Huizenga’s background in the lapidary arts overwhelmingly informs her eponymous fine jewelry line.

Officially launched in 2009, Huizenga incorporates interesting gem elements into her otherwise classic collections; think traphiche emeralds and fossils.



VanLeles
Booth 320

VanLeles is the brainchild of Vania Leles, a GIA graduate and former employee of Sotheby’s jewelry department, Graff Diamonds and De Beers.

Focused on using responsibly sourced materials, VanLeles doesn’t forfeit glamour for ethics. The brand specializes in high jewelry pieces that utilize an abundance of diamonds and color gemstones.



Leyla Abdollahi
Booth #1006

A graduate of the famed Central Saint Martins University of the Arts in London, Leyla Abdollahi creates technically intricate pieces that seem to defy the human limits of design.

Abdollahi’s work features flowing, curving abstractions as well as pieces inspired by nature. In the vein of a Wendy Yue or Wallace Chan, Abdollahi is a designer to keep an eye on.



Page Sargisson
Booth #514

As a child, Page Sargisson was taught wood carving by her grandfather, which later inspired her to continue working with her hands at the jeweler’s bench.

Based in Brooklyn, New York, Sargisson’s organic-feeling and tactile designs are all made using recycled materials.



Molu
Booth #209

Turkish brand Molu is making a U.S. push with their presence at Couture this year. Like several Middle Eastern brands of note, they deftly handle magnificent gemstones and diamonds in innovative ways.

Their Ballerina ring, pictured below, is reason enough to stop in and see what other creations they have to offer.



Repossi
Booth Petrus 1

Since Gaia Repossi, the fourth generation designer of the heritage brand, took the creative reigns in 2007, she has sculpted the brand into one of the most influential in contemporary jewelry today.

Playing with scale, proportion, asymmetry and even how and where jewelry can be worn, Repossi manages to make luxury cool for a generation that eschews it.



Celine D’Aoust
Booth 1105

Celine D’Aoust cites nature as the influence behind her namesake line of jewelry.

The Belgium-based designer lends an elegant touch to organic slices of colorful gemstones. Tourmalines in particular seem to be D’Aoust’s number-one muse.



Maria Canale
Booth #144

Maria Canale spent decades designing behind the scenes at Tiffany & Co., Harry Winston, Richard Krementz and Carvin French.

Now, she creates elaborate pieces under her own moniker. Expect to see major one-of-a-kind pieces that carry the thread of classic glamour Canale inherited during her tenure at renowned design houses.

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Ghirardelli Chocolocket
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s Day

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

Step-cut Colombian emerald ring London Jewels Bonhams
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Red Rubies AGTA
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced Gemstones

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

MJSA Apprenticeship Guide
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench Jewelers

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Audemars Piguet Atlanta Store Artwork
WatchesJan 29, 2026
Audemars Piguet Opens AP House in Atlanta

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

Weekly QuizJan 22, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Anza Gems gemstones
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in Tucson

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

National Jeweler columnist and jewelry sales expert Peter Smith
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for Success

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Hand holding shopping bags
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in January

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

Foundrae Aspen Store
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store Opening

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

Bulgari Gioco di Forme e Colori watch and brooch
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales Slip

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

GemFair x DBL Toi et Moi Ring
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal Diamonds

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

Montana sapphire
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana Sapphires

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

Clientbook
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking Tool

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Columbia Gem House celestial shapes
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Diamond center in Saurimo, Angola
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

Francesca’s boutique
MajorsJan 26, 2026
Francesca’s To Close All Stores

The retailer operates more than 450 boutiques across 45 states, according to its website.

Thomas Davis, Monalisa DePina, Jamie Batiste, Namwezi Nicole Batumike, Lavina Hunt-Lewis
MajorsJan 26, 2026
BIJC Names 5 New Board Members

The new members’ skills span communications, business development, advocacy, and industry leadership.

Tiffany & Co. Celebrating Love Stories Since 1837 Campaign
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love Stories

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

DCA colored gemstone course
GradingJan 26, 2026
DCA Updates Colored Gemstone Course

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Deutsch & Deutsch jewelers team
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in Texas

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

Baume & Mercier Riviera 10812 pink watch
WatchesJan 23, 2026
Damiani Group to Acquire Baume & Mercier

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Martin Katz snowflake earrings
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand Strategy

Ella Blum was appointed to the newly created role.

National-Jeweler_1872x1502_B copy.png
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone Market

Sponsored by RapNet

Lugano Diamonds Greenwich Connecticut store
MajorsJan 22, 2026
Lugano Diamonds Finds a Buyer

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

A Diamond Is Forever book
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ Book

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy