MajorsDec 16, 2025
Pandora’s New CEO Will Step Up EarlyBerta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.
SurveysNov 20, 2017
NRF: 69% of Americans Could Shop Thanksgiving Weekend
For the first time, the National Retail Federation included Cyber Monday in its annual survey to better reflect consumer behavior.
Washington--More than two out of three Americans could do some holiday shopping during the Thanksgiving weekend, according to a survey released last week from the National Retail Federation.
It was done by Prosper Insights & Analytics from Oct. 31 to Nov. 7 and surveyed 7,439 consumers.
The NRF noted that for the first time in the study’s history, the numbers include Cyber Monday along with Thanksgiving Day, Black Friday, Small Business Saturday and Sunday to more accurately capture consumer behavior throughout the entire weekend.
It indicates that 69 percent of Americans--an estimated 164 million people--are planning to shop or considering shopping during Thanksgiving weekend.
Black Friday is still expected to be the busiest day of the weekend.
Of those considering shopping the holiday weekend, about 70 percent plan to shop on Black Friday (115 million), followed by 48 percent expecting to shop on Cyber Monday (78 million), 43 percent on Saturday (71 million)--with 76 percent saying they will do so specifically to support Small Business Saturday--21 percent shopping Sunday (35 million) and about 20 percent indicating they plan to shop on Thanksgiving Day (32 million).
Of those shopping, 66 percent said they’ll do so to take advantage of deals and promotions from retailers, while 26 percent said it’s a tradition of shopping over the weekend and 23 percent said it’s something to do over the holiday weekend. Another 23 percent said it is when they start their holiday shopping.
“For Gen Z, the holiday shopping weekend is a can’t-miss opportunity,” Prosper Principal Analyst Pam Goodfellow said. “This group overwhelmingly sees in-store shopping as a valuable way to connect with others, be it friends, family or store associates at their favorite retailers.”
In fact, according the NRF, young adults between the ages of 18 and 24 years old are the most likely to increase their spending.
“As Gen Z and Millennials get older, their purchasing power increases, and the rise in disposable income is sure to be seen by retailers,” NRF President and CEO Matthew Shay said. “This group of consumers has spent time carefully researching gifts for friends, family and themselves, and are ready to begin knocking out their shopping lists.”
Fifty-four percent of consumers overall plan on spending about the same as last year.
Twenty-four percent, meanwhile, plan to spend more, but among those aged 18 to 24--which includes the oldest members of Generation Z--46 percent said they will spend more than last year.
The group following that demographic was those ages 25 to 34, with 39 percent in that bracket saying they plan to spend more.
When asked what they will buy, 61 percent of consumers said they’ll buy clothing and accessories, the same percentage as last year, while 59 percent will give gift cards, which is up from 56 percent last year.
Books, music, movies or video games will be given by 44 percent--also the same as last year--while 41 percent will give toys. Twenty-nine percent will give electronics, down from 30 percent in 2016.
When asked what they will buy, 61 percent of consumers said they’ll buy clothing and accessories, the same percentage as last year, while 59 percent will give gift cards, which is up from 56 percent last year.
Books, music, movies or video games will be given by 44 percent--also the same as last year--while 41 percent will give toys. Twenty-nine percent will give electronics, down from 30 percent in 2016.
More on Surveys
The Latest
AuctionsDec 16, 2025
Suzanne Belperron, JAR Shine in Sotheby’s First Auctions at New HQSotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.
Events & AwardsDec 16, 2025
TJS Now Accepting Scholarship Applications for 2026Winners will receive free registration and lodging for its fourth annual event in Detroit.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
ColumnistsDec 16, 2025
Beyond Unboxing: Creative Reveals to Drive Reach and EngagementHere are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.
Weekly QuizDec 11, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsDec 16, 2025
Diamonds Do Good Names 2026 Award RecipientsThe honorees include a notable jewelry brand, an industry veteran, and an independent retailer.
CrimeDec 15, 2025
Men Receive Life Sentences in Home Invasion Murder of Jeweler Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
Policies & IssuesDec 15, 2025
Sara Yood Named Co-Chair of RJC Standards CommitteeYood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.
IndependentsDec 15, 2025
M.S. Rau to Open Store in AspenThe New Orleans jeweler is also hosting pop-up jewelry boutiques in New York City and Dallas.
AuctionsDec 12, 2025
13.54-Carat Paraíba Tourmaline Sets Records at Christie’sSet in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.
MajorsDec 12, 2025
David Webb Reveals Ice-Cold Holiday Window DisplayThe jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.
CollectionsDec 12, 2025
Piece of the Week: Oscar Heyman’s Sphene RingTake luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.
Events & AwardsDec 12, 2025
IGI Jewelry Design Contest Now Accepting SubmissionsThis year's theme is “Unveiling the Depths of the Ocean.”
TrendsDec 11, 2025
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
GradingDec 11, 2025
GIA to Offer Origin Determination for 3 More GemstonesStarting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.
IndependentsDec 11, 2025
Look Inside Day’s Jewelers’ Ninth StoreThe 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.
MajorsDec 11, 2025
Americas Gold Releases New Gold Chain CatalogThe new catalog features its most popular chains as well as new styles.
AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8MThe filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.
WatchesDec 10, 2025
There’s A New Rolex Boutique in MiamiThe new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.
SourcingDec 10, 2025
NAJA Announces Details for 2026 ‘Ace It’ Winter Conference“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge WinnerSilas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu DhabiThe sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’tMost customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.
TrendsDec 09, 2025
‘Once Upon a Time,’ Guzema Debuted Its Holiday CollectionThe collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.
TechnologyDec 09, 2025
Gemvision Releases Updated MatrixGoldMatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.
Events & AwardsDec 09, 2025
MJSA Showcase Pavilion Returning to JA New York The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.
