Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
Robbins Brothers Seeks Couple to Find Perfect Proposal Spot
The retailer will send one couple to six cities to scout out the most romantic locations to pop the question.

New York—Robbins Brothers is on the lookout for a couple to travel across the US in search of the country’s perfect places to pop the question.
The engagement ring-centric company, which has 15 locations across Arizona, California, Texas and Washington, will send one couple to six cities over six weekends to scout the most romantic proposal spots.
“We are always looking to elevate the engagement ring shopping experience we offer at Robbins Brothers and a big part of that is the assistance we offer in planning the perfect proposal,” said Chris Weakley, vice president of marketing for Robbins Brothers.
“We decided that the best way to gather some new, unique ideas would be to hire a couple to travel together in select cities over a six-month period to uncover the most unique and romantic proposal spots.”
The all-expense paid weekend trips, designed to allow full-time employees to participate, will include a budget for travel, accommodations, meals and activities in each city.
The lucky couple will have 48 hours to explore each city and compile a list of potential proposal spots.
The list of cities will be announced in the coming days, a Robbins Brothers spokesperson confirmed to National Jeweler.
Applicants have to be active on social media, especially Instagram, and be willing to write a little about their experience as an ambassador.
Applications will be accepted through Feb. 14 and the winners will be announced March 7.
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