Its sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.
Robbins Brothers Seeks Couple to Find Perfect Proposal Spot
The retailer will send one couple to six cities to scout out the most romantic locations to pop the question.

New York—Robbins Brothers is on the lookout for a couple to travel across the US in search of the country’s perfect places to pop the question.
The engagement ring-centric company, which has 15 locations across Arizona, California, Texas and Washington, will send one couple to six cities over six weekends to scout the most romantic proposal spots.
“We are always looking to elevate the engagement ring shopping experience we offer at Robbins Brothers and a big part of that is the assistance we offer in planning the perfect proposal,” said Chris Weakley, vice president of marketing for Robbins Brothers.
“We decided that the best way to gather some new, unique ideas would be to hire a couple to travel together in select cities over a six-month period to uncover the most unique and romantic proposal spots.”
The all-expense paid weekend trips, designed to allow full-time employees to participate, will include a budget for travel, accommodations, meals and activities in each city.
The lucky couple will have 48 hours to explore each city and compile a list of potential proposal spots.
The list of cities will be announced in the coming days, a Robbins Brothers spokesperson confirmed to National Jeweler.
Applicants have to be active on social media, especially Instagram, and be willing to write a little about their experience as an ambassador.
Applications will be accepted through Feb. 14 and the winners will be announced March 7.
The Latest

For its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.

The jewelry company is one of several contributing to relief efforts in the region after the recent floods.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Inspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.


The brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.

Longtime LVMH executive Michael Burke has stepped into the role.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Central topics of next week’s event include climate action, labor rights, artisan preservation, and value retention in producing countries.

Vickie Rokkos has joined the jewelry company as its new national sales director of North America.

Turbulence will be the new baseline for luxury as it faces its biggest potential setbacks in 15 years, a recent report said.

Sponsored by Rio Grande Jewelry Supply

The “For the Love of Fruits” collection features five fruit pendants, each holding a different meaning.

Diamonds and crimes (some involving diamonds) top the list of National Jeweler’s most popular stories halfway through the year.

They discovered “The Dash Diamond,” named for their dog, at the Crater of Diamonds State Park earlier this month.

The “Les Pétales” collection imagines roses caught mid-bloom as a tribute to nature’s beauty.

Luxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.

It follows New York-based brand Shahla Karimi Jewelry’s all-women team in “Say Yes to the Dress” meets “The Office”-style episodes.

In its inaugural year, the SMO Foundation will focus on supporting two organizations in West Africa and one in South America.

The announcement comes just as the 90-day freeze on the “reciprocal” tariffs nears its end, giving countries more time to negotiate.

Kellie, who joined the organization in 2019, will remain in his role through the end of 2025.

Police officers apprehended the suspects as they were allegedly attempting to gain entry into another jewelry store.

The program, a collaboration between Julius Klein Diamonds and the Women’s Jewelry Association, is in its second year.

Sponsored by the Gemological Institute of America

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.