This year’s honorees include a Midwest retailer and two multi-store independents, one in New York and the other in New England.
Robbins Brothers Seeks Couple to Find Perfect Proposal Spot
The retailer will send one couple to six cities to scout out the most romantic locations to pop the question.

New York—Robbins Brothers is on the lookout for a couple to travel across the US in search of the country’s perfect places to pop the question.
The engagement ring-centric company, which has 15 locations across Arizona, California, Texas and Washington, will send one couple to six cities over six weekends to scout the most romantic proposal spots.
“We are always looking to elevate the engagement ring shopping experience we offer at Robbins Brothers and a big part of that is the assistance we offer in planning the perfect proposal,” said Chris Weakley, vice president of marketing for Robbins Brothers.
“We decided that the best way to gather some new, unique ideas would be to hire a couple to travel together in select cities over a six-month period to uncover the most unique and romantic proposal spots.”
The all-expense paid weekend trips, designed to allow full-time employees to participate, will include a budget for travel, accommodations, meals and activities in each city.
The lucky couple will have 48 hours to explore each city and compile a list of potential proposal spots.
The list of cities will be announced in the coming days, a Robbins Brothers spokesperson confirmed to National Jeweler.
Applicants have to be active on social media, especially Instagram, and be willing to write a little about their experience as an ambassador.
Applications will be accepted through Feb. 14 and the winners will be announced March 7.
The Latest

As an homage to iconic crochet blankets, the necklace features the nostalgic motif through a kaleidoscope of cabochon-cut stones.

Discover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

The “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.


The entrepreneur and “Shark Tank” star will share his top tips for success.

Two existing executives have been given new roles.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

Meredith Tiderington, an electrical engineering student, was selected for the award.

It will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”

From design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.

The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.

Her new role is director of strategic initiatives.

The designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.

On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.

The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.

The actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.

The company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."

The large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.

Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.

Those born in June have a myriad of options for their birthstone jewelry.

The diamond industry veteran has been named its senior sales executive.

The company plans to raise the prices of select watches to offset the impact of tariffs.

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.