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Royal Chain Releases First Bridal Catalog
Aptly named “After the Ring,” the themed book focuses on add-on sale items to help retailers retain their customers longer.
New York—Royal Chain, a jewelry manufacturer known primarily for creating gold and precious metal jewelry, has released its first bridal catalog.
Aptly named “After the Ring,” the bridal-themed book provides a line of Royal Chain jewelry focused on add-on sale items for purchase after the ring instead of semi-mounts or wedding bands.
The idea to create the company’s first bridal-themed book, which is 24 pages long, came from Royal Chain Vice President of Marketing Phillip Gabriel Maroof, who saw it as a way to cater to the bridal market without “deviating from the company’s roots,” Royal Chain said in a press release.
It also is designed to help retailers who feel that they lose all additional wedding-related sales to big box stores and online sellers once the ring is purchased.
With pieces starting as low as $29, “After the Ring” includes items the bride might want for her big day or bridesmaid gifts, among other options; the collection features jewelry items in sterling silver, 14-karat gold and 18-karat gold, and some set with diamonds and colored gemstones.
It can be previewed on the Royal Chain website.
Retailers will be able to use the catalog in their stores as a guide for customers to complete their bridal jewelry needs post-diamond purchase.
It will be available for pick-up at spring buying shows, beginning with RJO, which starts Saturday in Nashville. The catalog also will be mailed out to all Royal Chain customers at the end of the month.
To request a copy or for more information, contact the company at marketing@royalchain.com.
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