Senior Editor Lenore Fedow learned a lot when she took a behind-the-scenes factory tour with the jewelry brand earlier this year.
Royal Chain Releases First Bridal Catalog
Aptly named “After the Ring,” the themed book focuses on add-on sale items to help retailers retain their customers longer.

New York—Royal Chain, a jewelry manufacturer known primarily for creating gold and precious metal jewelry, has released its first bridal catalog.
Aptly named “After the Ring,” the bridal-themed book provides a line of Royal Chain jewelry focused on add-on sale items for purchase after the ring instead of semi-mounts or wedding bands.
The idea to create the company’s first bridal-themed book, which is 24 pages long, came from Royal Chain Vice President of Marketing Phillip Gabriel Maroof, who saw it as a way to cater to the bridal market without “deviating from the company’s roots,” Royal Chain said in a press release.
It also is designed to help retailers who feel that they lose all additional wedding-related sales to big box stores and online sellers once the ring is purchased.
With pieces starting as low as $29, “After the Ring” includes items the bride might want for her big day or bridesmaid gifts, among other options; the collection features jewelry items in sterling silver, 14-karat gold and 18-karat gold, and some set with diamonds and colored gemstones.
It can be previewed on the Royal Chain website.
Retailers will be able to use the catalog in their stores as a guide for customers to complete their bridal jewelry needs post-diamond purchase.
It will be available for pick-up at spring buying shows, beginning with RJO, which starts Saturday in Nashville. The catalog also will be mailed out to all Royal Chain customers at the end of the month.
To request a copy or for more information, contact the company at marketing@royalchain.com.
The Latest

The first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.

The online auction house’s September sale will feature rough Brazilian emeralds of various qualities.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

She’ll lead an executive committee consisting of President-Elect Bryan Moeller, Mitchell Clark, Bill Farmer, and Larry Rickert.


Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.

A new edition of the Italian brand’s “Ipanema” collection has debuted with gemstones that evoke Brazil’s breathtaking views.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The retailer will refer its customers to WonderCare, founded by venture capitalist and watch collector Kevin O’Leary.

Anne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”

Jewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.

Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.

While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.

The “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.

The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

The “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.

Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.

Next week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.

“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.

Emmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.

The wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.

As demand for custom jewelry grows, the company is expanding its services to support retailers.

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.