Beverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”
Mississippi Jeweler Robert Percy Mims Jr. Dies at 96
The longtime jeweler was a past president of the Mississippi Jewelers Association.
Natchez, Miss.--Robert Percy Mims Jr., owner of Robert Mims Jewelers, died Jan. 22 at his home in Natchez, Mississippi. He was 96.
Mims was a Gemological Institute of America graduate gemologist, and an American Gem Society registered jeweler and certified gemologist. He was a “Jeweler of the Year” and past president of the Mississippi Jewelers Association.
Among his many accomplishments in the jewelry industry was his selection as one of 26 jewelers in North America to create a pair of cufflinks for the American Gemstones Jewelry Collection as part of a partnership between AGS and the Smithsonian Institute. The cufflinks are still on display at the Smithsonian in Washington.
Born on Feb. 19, 1921 in Crystal Springs, Mississippi and raised in Jackson, Mims studied aeronautical engineering at Mississippi State University then joined the Army Air Corps in 1941.
Mims flew 26 combat missions before he was shot down over France on his last mission on Feb. 5, 1944. Captured by the Germans, he was a prisoner of war in Barth, Germany on the Baltic Sea near Poland.
He returned home in April 1945 after the war was over. He then married Virginia Price and continued to serve in the Air Force, earning numerous honors.
He went on to study horology, hand-engraving, jewelry design, jewelry repairs, jewelry manufacturing and business at Bradley University in Peoria, Illinois after retiring from the military. He graduated with honors.
He and his family moved to Natchez to manage Herman’s Jewelers in 1952. In 1954, Mims opened and managed the jewelry department at Dixon’s, where he worked until he and his family opened their own store on Main Street in downtown Natchez in 1965.
Mims was preceded in death by his wife, and is survived by his six children, among other family members.
The family asks that in lieu of flowers memorial donations be made to Home with Heroes Foundation Helping Local Veterans at homewithheroes.org; Trinity Episcopal Church, 305 S. Commerce St., Natchez, MS 39120, or Cathedral School.
The Latest

Kering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Nearly half of buyers are prioritizing silver and fashion collections this season, organizers said.


The “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.

The precious metals provider has promoted Jennifer Ashworth to the role.

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

The American precious metals refiner’s day-to-day operations remain the same post-acquisition.

These aquamarine jewels channel the calming energy of the March birthstone.

The “Innovative Design” category and award will debut in the Spectrum division of this year’s AGTA Spectrum & Cutting Edge Awards.

Diamond jewelry was the star of the event formerly known as the SAG Awards.

Consumers were somewhat less worried about the future, though concerns about rising prices and politics remained.

Foerster is this year’s Stanley Schechter Award recipient.

Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.

Chicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.

Owners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.

A 10-year alliance has also begun to address the shortage of bench jewelers through scholarships, enhanced programs, and updated equipment.

The “Splendente” collection has evolved to feature hardstone letter pendants, including our Piece of the Week, the onyx “R.”

The jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.

The update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.

Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.

Each received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.

Catherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.























