This year’s honorees include a Midwest retailer and two multi-store independents, one in New York and the other in New England.
Longtime Fla. Jeweler Bruce Watters Dies at 85
The patriarch of Bruce Watters Jewelers in St. Petersburg joined the family jewelry business after serving in the U.S. Air Force.
St. Petersburg, Fla.--Longtime Florida jeweler Bruce Walter Watters, who joined his family’s jewelry business after serving in the U.S. Air Force, died last month. He was 85.
Born Dec. 21, 1930 in St. Petersburg to the late Naomi Stevens Watters and Bruce Weaver Watters, he graduated from St. Petersburg High School and attended Darlington Preparatory School before earning his bachelor’s and MBA from Emory University in Atlanta.
After leaving the service, he went to work for his family’s jewelry company, which was started by W.A. Rogers in 1905. Rogers eventually was joined in the business by his nephew, who was Watters’ father.
Watters ran the jewelry store until 1999, when his son, Jim Watters, took over the business.
He served on the board of directors for the Florida Jewelers Association and was elected secretary/treasurer and vice president from 1961 to 1965.
In addition to being an active member of the jewelry industry, he was extremely involved in his local community, serving on a long list of civic and philanthropic organizations in St. Petersburg.
They include the St. Petersburg Merchants Association, Park and Shop Inc., the University Club, the Dragon Club, the St. Petersburg Sunrise Rotary Club, All Children’s Hospital and the Salvation Army.
An avid fisherman who loved yachting and preaching the word of God, Watters also was active with the St. Petersburg Yacht Club, the Southern Ocean Racing Conference and, in 1983, was recognized by the U.S. Yacht Racing Union as a senior race officer.
He is survived by his wife, Roswitha E. Watters; sons Thomas M. Watters (Jane) and James B. Watters (Grace); daughter Cathy L. Clayton; step-children John Jewell (Diana), Diana Thomas (Michael) and Andrea Kiefel (Herbert); 11 grandchildren; 12 great-grandchildren; and many extended family members and friends.
Services were held last month in St. Petersburg.
In lieu of flowers, donations can be made in Watters’ honor to The Sunrise Rotary Club or the Infinity Club at Memorial-Donations.org.
To send flowers or a memorial gift to the family, go here.
The Latest

As an homage to iconic crochet blankets, the necklace features the nostalgic motif through a kaleidoscope of cabochon-cut stones.

Discover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

The “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.


The entrepreneur and “Shark Tank” star will share his top tips for success.

Two existing executives have been given new roles.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

Meredith Tiderington, an electrical engineering student, was selected for the award.

It will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”

From design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.

The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.

Her new role is director of strategic initiatives.

The designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.

On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.

The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.

The actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.

The company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."

The large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.

Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.

Those born in June have a myriad of options for their birthstone jewelry.

The diamond industry veteran has been named its senior sales executive.

The company plans to raise the prices of select watches to offset the impact of tariffs.

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.