CrimeJun 25, 2025
Customs Nabs Another Big Shipment of Fake Cartier, Van Cleef JewelryAgents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.
IndependentsAug 10, 2016
Todd Reed to Open First Shop-in-Shop
It will be located within Fox’s Seattle and contain the largest selection of Todd Reed jewelry outside of the brand’s own showrooms.
An outside shot of Fox’s Seattle, which is located in the Fairmont Olympic hotel. The jeweler’s new Todd Reed Boutique occupies about 12 feet of space and is located in the rear of the store.
Boulder, Colo.--Todd Reed and Fox’s Seattle both are trying something new.
The Todd Reed Boutique at Fox’s Seattle is set to open Friday and will have the biggest selection of Todd Reed jewelry outside of the brand’s stores, which are located in Boulder and Venice, Calif. It will be a mix of purchased merchandise and memo.
For Reed, it is the first store-in-store at an independent jeweler, and it is also the first shop-in-shop in the 104-year history of Fox’s Seattle.
Reed said a branded shop within a jewelry store is something he’s been wanting to do for a number of years.
Fox’s Seattle is a match for his brand, both in terms of the store’s aesthetic and the direction the owners want to take the business. In addition, the Northwest is a strong area of the country for the Todd Reed brand, he acknowledged.
A man named Harry Fox opened what was once called Fox’s Gem Shop in 1912, later selling the business to Herb Meltzer, who eventually sold it to his store manager, Sid Thal. As the story goes, Thal and his wife Berta kept the Fox’s name because they couldn’t afford to repaint the sign on the door.
The Thals passed the business down to their daughter Joy Thal and her husband Chai Mann, who began to establish the store as a place for one-of-a-kind pieces, with an emphasis on jewelry designers known for their craftsmanship and quality.
Fox’s Seattle’s Director of Operations Courtney Teddy said the store was one of the first to start carrying Alex Sepkus, whom Chai Mann brought on board, sells Gurhan and is the only jeweler in the area to carry Mikimoto’s couture collection.
“We want to be the store that you can only find that certain piece here,” she said. “You come and there’s something you see that you’ve never seen before and you can’t find just anywhere. That’s really the direction we’re going.”
The store’s aesthetic, meanwhile, is a blend of rustic and modern, Teddy said.
Fox’s Seattle is in the Fairmont Olympic hotel, which is a historic landmark and has been open nearly as long as the store itself. It is decorated with objects
found in nature, including geodes, and is designed to feel comfortable, not cold, Teddy said.
“It’s definitely,” Reed said, “an inspiring collaboration.”
He said his brand plans to open three store-in-stores in total, and will assess the addition of more branded shops after they see how these initial locations perform.
The Todd Reed Boutique grand opening weekend is scheduled to kick off with a cocktail party Thursday evening that Reed will attend in person.
It continues Friday and Saturday and includes a “bling cam,” a camera set up specifically for close-up shots of jewelry. Attendees wearing Todd Reed can take their wrists and fingers for a stroll on a mini-red carpet and share the images on social media.
And, of course, no modern-day event would be complete without its own hashtag: #toddreedatfoxs.
“It’s definitely,” Reed said, “an inspiring collaboration.”
He said his brand plans to open three store-in-stores in total, and will assess the addition of more branded shops after they see how these initial locations perform.
The Todd Reed Boutique grand opening weekend is scheduled to kick off with a cocktail party Thursday evening that Reed will attend in person.
It continues Friday and Saturday and includes a “bling cam,” a camera set up specifically for close-up shots of jewelry. Attendees wearing Todd Reed can take their wrists and fingers for a stroll on a mini-red carpet and share the images on social media.
And, of course, no modern-day event would be complete without its own hashtag: #toddreedatfoxs.
More on Independents
The Latest
CollectionsJun 25, 2025
Splash into Karina Choudhrie’s Collection of Underwater Circus PerformersThe designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.
Events & AwardsJun 25, 2025
JA Announces Impact Initiative Fund RecipientsThe trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SourcingJun 25, 2025
2025 AGTA Spectrum Awards Open for EntriesThe organization has also announced this year’s slate of judges.
Weekly QuizJun 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsJun 24, 2025
The Best New Jewelry from Couture 2025, Part 2Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.
WatchesJun 24, 2025
Citizen’s New ‘Fantastic Four’ Watch Is Literally Super The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
MajorsJun 24, 2025
Tacori, QVC to Launch Exclusive Lab-Grown Diamond Jewelry CollectionThe “XO Tacori” collection was designed to blend luxury and accessible pricing.
GradingJun 23, 2025
GIA Names New President and CEO Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.
Recorded WebinarsJun 23, 2025
Watch: Top Trends at Couture, JCK Las Vegas 2025National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.
SourcingJun 23, 2025
Diamond Producers, Organizations to Kick in Money to Promote Natural DiamondsSignatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.
Events & AwardsJun 23, 2025
Jose Hess Design Awards Celebrate 6 Jewelry DesignersThe winning designs captured the “Radiance” theme.
Events & AwardsJun 23, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
TrendsJun 20, 2025
Dua Lipa Stays On-Trend With Chunky Engagement RingThe singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.
TrendsJun 20, 2025
Piece of the Week: Yvonne Léon’s ‘Python Gold’ BraceletThe bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry HeistThe heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.
AuctionsJun 18, 2025
Historic ‘Marie-Thérèse Pink’ Diamond Fetches $14M at Christie’sThe 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.
EditorsJun 18, 2025
Q&A: Caryl Capeci Dives Into Cruise Jewelry ShoppingThe Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.
AuctionsJun 18, 2025
16th-Century ‘Gresham Grasshopper’ Ring Sells for $56KThe historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.
CollectionsJun 18, 2025
Kirk Kara Celebrates 135 Years With New JewelsTo mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.
SourcingJun 18, 2025
Gemfields Sells 36-Carat Rough RubyThe gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.
TechnologyJun 18, 2025
Alex Brown Named President of Smithee GroupFounder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.
EditorsJun 17, 2025
The Best New Jewelry from Couture 2025, Part 1Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.
ColumnistsJun 17, 2025
Peter Smith: Is Your Comp Plan a Hiring Hindrance?If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.
AuctionsJun 17, 2025
Colored Gemstones, Signed Jewels Shine in Sotheby’s High Jewelry SaleThe top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.
MajorsJun 17, 2025
Amanda Gizzi Gets a Promotion at JAGizzi, who has been in the industry since 2001, is now Jewelers of America’s senior vice president of corporate affairs.
