Sponsored by GCAL by Sarine
See Jade Trau’s Supremely Giftable New Charm Collection
The jewelry designer is lending her elegant point of view to the hottest current jewelry trend.

New York—Jade Trau is lending her elegant point of view to the hottest current jewelry trend.
The designer has dubbed her new charm collection “Victoria,” after Queen Victoria, in an ode to the monarch’s love for sentimental jewelry.
“One of my favorite things to do is to treasure hunt for Victorian charms and chains, and I always learn something new about how these little trinkets were used to send little hidden messages,” Trau explained. “It's so deeply romantic and sentimental."
She began sketching charms she’d like to have for her personal collection while on a trip to Botswana last year with De Beers.
The collection further developed after a jaunt to the The Original Miami Beach Antique Show early this year, which “totally solidified how much I wanted to create a charm story that was uniquely Jade Trau,” she said.
The resulting designs, launched this fall on the Jade Trau website, boast the designer’s characteristic mix of vintage-inspired timelessness with an easy-to-wear modernity.
Gold letters feature a sleek knife-edge and Trau’s original font that feels slightly Art Deco. Each character is accented with, of course, diamonds.
But Trau didn’t stop at the alphabet. She also embarked on the zodiac, creating stud earrings and pendants to represent each of the 12 signs, giving them an unabashedly feminine energy.
She even dabbled in spiritual symbols, launching just two charms in that vein so far—an evil eye and a Buddha pendant, which features a Buddha-cut diamond she told National Jeweler she just had to have when she saw the unique stone from one of her sources.
Trau envisions her clients collecting charms, which are available in 18-karat yellow, white and rose gold, to represent loved ones and life’s special moments.
She dipped into a disparate era—the 1980s—when imagining the perfect way to wear many charms at once.
A client reminded her of the ‘80s charm holders that girls would wear to layer on as many charms as possible for a maximalist look indicative of the era.
Trau’s client “knows I love all things vintage and that I was working on a charm collection,” the designer said. “She came in to pick something up ages ago and took her little charm holder with two birds kissing at the top. She said she wanted me to hold onto it
For her own take, Trau transformed the clasp from her Loop Necklace into a modern-day charm holder. It comes in two sizes, with or without diamonds, ranging from $1,100 to $2,750.
Zodiac charms retail for $1,990, and their stud earring counterparts, sold as pairs, for $1,850. Alphabet charms sell for $1,450, the evil eye charm for $1,650 and the cross charm for $1,800.
The single Buddha-cut diamond charm starts at $4,950 and varies by carat weight. It’s also available dangling from a set of huggie hoop earrings.
See the full Victoria collection online.
The Latest

From shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.

The designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.


“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.

The lab will bring back its complimentary next-day service for some reports starting next week.

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

A Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.

New collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.

The citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.

Lanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.

A replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.

Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.

To enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.

The grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.

The winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.

The rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.

It is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.

Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.

The jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Alexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.

The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.

Cahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.

Tiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.

For her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.























