The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
Kay Jewelers Just Launched a New Collection
“Center of Me” features an interlocking heart motif.

Akron, Ohio—Signet Jewelers Ltd.-owned Kay Jewelers has launched a new collection ahead of the holiday season.
“Center of Me” features round diamonds set in the intersection of two intertwined hearts or in the middle of a swirling gold bezel setting.
The design represents the idea “that through life’s twists and turns, love keeps you centered,” the company said in a statement and in messaging on its website.
Comprised of pendants, earrings and rings, Center of Me focuses largely on pendants and stud earrings, and is rounded out by drop earring and ring styles.
The collection is available in sterling silver as well as 10-karat and 14-karat white, yellow and rose gold.
All feature round diamond center stones of varying carat weights and some feature smaller accent diamonds too.
The majority of Center of Me retails for under $1,000, beginning at $199.99 for a sterling silver pendant with round center diamond and surrounding diamond accents totaling 0.10 carats and topping off at $6,999.99 for a 14-karat white gold pendant with round center diamond and accent diamonds totaling 1.5 carats.
Signet Chief Merchandising Officer Toni Zehrer commented: “At Kay, we want to make it easy and affordable to find an exceptional gift for that special someone in your life. The Center of Me collection from Kay is just that.
“The Center of Me collection reminds us that in the midst of our busy lives, there is one person whose love keeps us centered.”
Launched last week, Center of Me is available now at Kay.com and in stores.
The Latest

Cahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.

Tiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

For her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.


Jaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.

Consumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.

Built on Relationships. Refined by Craft.

The holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.

The “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.

Solomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.

The fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.

The annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.

In her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.

The jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.

Vote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.

The closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.

The ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.

The website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.

Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.

Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.

Bespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.

The number of participants at the fall show was up 12 percent.

The Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.

Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.

The family-owned jeweler has three locations across Missouri and Iowa.

The De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.
























