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“Micaela Selects” highlights 16 platinum pieces launched with brand ambassador Micaela Erlanger.
An image from Platinum Born’s “Micaela Selects” campaign shows key elements of the collection—diamond-cut platinum beads featured in necklaces and earrings.
New York—Platinum Born has launched a collection curated by Hollywood stylist Micaela Erlanger.
Called “Micaela Selects,” the 16-piece assortment features necklaces, earrings and a bracelet all rendered in platinum. The collection doesn’t feature any diamonds and is sparse on gemstones (a few pieces feature pearls) leaving the focus solely on the metal.
Much of the collection features diamond-cut platinum beads that adorn various versions of drop earrings, single- or double-strand necklaces meant to be worn alone or layered for greater affect, and tassel-style earrings and necklaces.
The collection’s most beguiling pieces, however, are the woven platinum necklace and bracelet, both a testament to the great amount of craftsmanship required to assemble them. Each is available in multiple sizes.
Priced from $700 to $7,000, the collection is available now through the end of the year at Platinum Born retailers across the United States, as well as on PlatinumBorn.com.
Launched in 2017, Platinum Born is exclusively distributed by Suna Bros., which announced the appointment of Erlanger as the brand’s first ambassador in the summer.
Erlanger has been responsible for the red carpet looks of many Hollywood heavyweights, including Lupita Nyong’o, Michelle Dockery, Meryl Streep, Jared Leto, Common, and Jennifer Hudson.
Suna Bros. President Aron Suna said in a press release, “To have someone with Micaela’s eye and sense of style curate a collection propels the importance of these pieces to another level.”
To help Platinum Born retailers launch the collection, Suna Bros. is offering them a 10 percent refund based on total calendar year purchases to go toward local and regional marketing.
Platinum Born is also sharing the ‘Micaela Selects’ accompanying ad campaign, launched across print, digital and social channels, with its retailers.
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