Notable jewelry designers, members of the press, and retailers are up for an award at next year’s gala.
Jade Trau Thinks Fancy Shapes with Forevermark
The Alchemy collection is the first Trau has designed exclusively for the diamond company.

New York--Jade Trau has incorporated Forevermark diamonds into her collections since she began designing five years ago, but her latest venture, Alchemy, is the first that is exclusive to the diamond company.
Alchemy is centered on different diamond cuts, with Trau assigning a different set of personality characteristics to the woman who would wear each.
“Like all my collections, the inspiration started with the diamond first,” Trau explained to National Jeweler.
“I was thinking about how people connect to diamonds and how different shapes bring out different feelings about myself as a woman. I made a list of every shape of diamond I could think of and next to that, explaining who they would be if each of them represented a caricature of a person.
"Forevermark diamonds inherently have so many of those incredible qualities that we possess as women--strength, beauty, individuality, integrity. Alchemy is the expression of that inspiration.”
The pieces featuring emerald-cut diamonds represent “The Vanguard,” a woman who is bold, confident and classic.
The pear-shaped diamond series has been dubbed “The Envoy,” representing a woman who is creative, artistic and brings people together. The Envoy is a woman who trusts her intuition and loves to connect with others.
There is a classic round diamond in the collection, which Trau named “The Sophisticate,” for the woman who has a natural grace and polish.
Lastly, the marquise shaped diamond is for “The Maverick,” a woman who follows her own path and isn’t afraid to take chances.
“I aspire to be The Maverick, but when I wake up in the morning I think I'm either The Envoy or The Sophisticate, depending on the day,” Trau said.
The Alchemy collection was shown to press and friends of Forevermark at a recent bash that also celebrated Forevermark’s Tribute collection.
It is comprised of pendants, stud earrings and stacking rings, featuring Forevermark stones set in 18-karat gold.
Retailers will be introduced to Alchemy at the Centurion show in 2018. The collection’s retail price point ranges from $1,000 to $10,000.
The Latest

Leaders from Jewelers of America and National Jeweler discuss the gold price, tariffs, and more in this one-hour webinar.

After experiencing motherhood, growth, and loss, founder and designer Erin Sachse has created 10 irreplaceable jewels.

It is part of Sotheby’s “Royal & Noble Jewels” sale along with an ornate hair ornament and an old mine-cut light pink diamond ring.


One of the individuals was apprehended at the airport as he was trying to flee the country.

The retailer, which has faced struggling sales in recent quarters, is looking to streamline its operations.

From sunlit whites to smoky whiskeys, introduce your clients to extraordinary diamonds in colors as unique as their love.

Hill Management Group will oversee, market, and produce next year’s spring show.

London-based investment firm Pemberton Asset Management acquired the auction house for an undisclosed amount.

The workshop will give attendees the chance to try out and ask questions about three different diamond verification instruments.

The footage shows two of the jewelry heist suspects descending from the second floor of the museum and then escaping via scooter.

Founder and designer Rosanna Fiedler looked to a vintage Cartier clutch when designing the sunlight-inspired drop earrings.

The luxury conglomerates faced a challenging Q3 amid geopolitical and economic tensions.

The struggling diamond mining company, which owns the historic Cullinan mine, has launched a rights issue to raise about $25 million.

The book details the journey of watches as symbols of hard-earned success in hip-hop for artists like 2Pac, Jay-Z, and more.

Alexis Vourvoulis, who most recently worked at Tiffany & Co., brings more than two decades of jewelry experience to her new role.

The nearly 7-carat fancy vivid purplish pink diamond could sell for around $9 million.

The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.

Chief Artistic Officer Nathalie Verdeille has reimagined the iconic design in both figurative and abstract creations.

Five dollars buys one vote toward an industry professional you want to see dressed up as a hero, or a villain, this Halloween.

Recently acquired by KIL Promotions, the November edition of the public show in San Mateo, California, will be held Nov. 7-9.

The stone’s two zones, one pink and one colorless, may have formed at two different times, the lab said.

Hollywood glamour meets Milanese sophistication in the design of Pomellato’s new store in Beverly Hills, California.

The New York City store showcases a chandelier with 1,500 carats of lab-grown diamonds designed by an FIT student.

The Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.

Making its auction debut, "The Glowing Rose" is expected to fetch $20 million at the November jewelry sale in Geneva.






















