CollectionsApr 25, 2025
Sylvie Looks to Water in New Sculptural Bridal Collection“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
TrendsOct 27, 2016
Shinola Debuts Jewelry Designed with Pamela Love
The collection is Shinola’s first foray into women’s jewelry and part of a larger push into the women’s market.
This style from Shinola’s first fine jewelry collection designed by Pamela Love is crafted in 14-karat yellow gold and retails for $1,200.
Detroit--Shinola is expanding into a brand-new category with the help of a renowned contemporary designer.
The Detroit-based company, which currently deals in watches, bicycles and leather goods, enlisted Pamela Love to design its new line of jewelry that officially launches next month, as part of an ongoing partnership.
“Shinola and I were a wonderful match because we share the same mission. We both knew we wanted to create pieces that were well-made, timeless and, most importantly, supported the growth of the domestic jewelry industry,” said Love. “From there we collaborated on how I could lend my own vision and expertise to help design American classics that felt very Shinola.”
The jewelry is manufactured in Los Angeles, New York and Rhode Island, though crafted with imported materials.
The inaugural collection consists of 54 styles, predominantly in sterling silver and 14-karat gold, accented with diamonds as well as the colored gemstones that Love has championed since the beginning of her career, like tiger’s eye and mother-of-pearl.
Love’s nature-influenced style is apparent in a crescent moon and lightning bolt motif, while Shinola’s American heritage-feel is incorporated through coin-edge detailing and lug and belt buckle styles.
The jewelry starts at $120 retail for a sterling silver style and tops off at $8,000 for an 18-karat yellow gold cuff.
These lockets in 14-karat yellow gold and sterling silver retail for $990 and $250, respectively.
14-karat rose gold necklace ($1,200)
14-karat yellow gold and diamond ring ($850)
Sterling silver and tiger’s eye ring (price unavailable as of press time) and 14-karat yellow gold and opal ring ($2,800)
Sterling silver and tan leather bracelet ($350)
Sterling silver hoop earrings ($290)
14-karat yellow gold and diamond ring ($1,500)
The line is the first measure in Shinola’s push into the women’s market.
“Jewelry is a natural evolution for us,” said Shinola’s Creative Director Daniel Caudill. “Like our watches, jewelry creates a familiar and emotional connection with its owner. Each piece is meant to complement our current offerings and demonstrates our continued commitment to design, craft and quality.”
The company also will introduce new versions of its women’s Gomelsky watch next month. In addition, they are introducing Shinola Diamonds, a collection of new and existing styles of timepieces that incorporate diamonds.
Shinola began creating watches in 2011, importing parts from Switzerland and other locations, but assembling them in Detroit, in an effort to revitalize the beleaguered city.
On Tuesday night in New York, Shinola celebrated the launch of its fine jewelry line and forthcoming revamped Gomelsky watch collection at a women’s members-only “home base and social club” called The Wing, which recently opened in Gramercy.
The Shinola fine jewelry collection is available online now, and will be available at Shinola stores and at select retail partners on Nov. 4.
More on Trends
The Latest
FinancialsApr 25, 2025
Kering’s Jewelry Brands Persevere as Q1 Sales Sink 14%Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.
EditorsApr 25, 2025
Piece of the Week: Deborah Meyers Experience’s ‘The Birds’ EarringsDesigner Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.
Brought to you by
Emerging Jewelers Accelerator Program Announces Second Cohort of Aspiring Jewelry Entrepreneurs Six new retail businesses were selected for the 2025 program, which began in January.
SourcingApr 25, 2025
De Beers Sales, Production Fall in Q1 Amid UncertaintyThe company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.
Weekly QuizApr 24, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinApr 24, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. ExpansionSimon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.
Brought to you by
Protect Your Customers and Your BusinessThe risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99 A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to NoncomplianceThe company failed to file its quarterly reports in a timely manner.
SourcingApr 24, 2025
Young Diamantaires Transition to NonprofitThe organization also announced its board of directors.
MajorsApr 23, 2025
Bulgari Doubles Size of Jewelry Factory in ItalyLocated in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ AwardPaola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to AuctionA platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.
MajorsApr 23, 2025
David Yurman’s New Campaign Stars Carmelo Anthony, Jaylen BrownThe basketball stars wear men’s jewelry from the “Curb Chain” collection.
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine JewelryThe Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry CollectionThe 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of MouthLilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth OfficerGCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow IndependentThe Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.
IndependentsApr 21, 2025
New York Jeweler to Close After 111 YearsVan Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise StrategyIndustry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host ConventionThe two organizations will hold the educational event together this fall in Mississippi.
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ PendantThe Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated StoreThe jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.
