TechnologyJul 10, 2026
There’s a New Blind Box for Luxury Watches Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.
TrendsOct 13, 2016
‘Tis the Season for Jewels Priced Under $1K
National Jeweler’s edit of wallet-friendly pieces to stock for the holidays, and how to market them.
This necklace from Quality Gold just makes the price-point cut at $975 retail.
New York--In a recent Business Pulse poll conducted by National Jeweler and Jewelers of America, retailers shared that their average price per unit sold was under $1,000.
For holiday gifting, this is the price-point sweet spot, and popular jewelry manufacturers and designers have plenty of options to fit the bill, ranging from classic to trend-focused items.
A few of them shared their top holiday season picks that are priced under $1,000 with National Jeweler; see the slideshow below for pictures of each piece.
Emily Goldstein, the designer of E.F. Collection, noted that an ear cuff is a smart piece to keep in stock.
“This ear cuff has just the right amount of glam while still being super wearable,” Goldstein said of her diamond and topaz triangular style. “It will easily elevate any outfit, day or night.”
Graziela Kaufman of Graziela Gems said that a choker is a sure hit for the holidays, but the more versatile the style the better. “This … can be worn as a choker and also be hung on a chain,” Kaufman said of her velvet, gold and diamond piece. “(There’s) nothing better than gifting a star during the holiday season.”
Carelle’s 14-karat white gold ring ($895)
Chamilia, a Swarovski Company’s recycled sterling silver bracelets, some with 14-karat yellow gold or 14-karat rose gold plating ($30-69)
EF Collection’s 14-karat yellow gold ear cuff with white diamonds and topaz ($425)
Graziela Gems’ stretch velvet tie choker with rhodium-plated 18-karat white gold and diamonds ($739)
Kallati’s 14-karat rose and white gold ring with white diamonds ($599)
Le Vian’s 14-karat rose gold ring with ruby and diamonds ($999)
Leslie’s by Quality Gold’s 14-karat yellow gold necklace ($770)
Quality Gold’s 14-karat rose gold and diamond necklace ($975)
Stuller’s 14-karat white gold ring with white diamonds ($852)
Vivaan’s 18-karat white and rose gold necklace with rose-cut diamonds ($1,000)
Stacking rings were also a popular choice for seasonal gifting.
Stuller’s Diamond & Gemstone product manager, Lauren Garvey, chose a 14-karat white gold and diamond ring from the manufacturer’s collection for her holiday pick. “I think this is a great stackable option,” she said of the piece, “because it not only fits perfect next to another piece but it also looks great on its own.”
Stuller also suggested a mini-knot ring that is best marketed with an emphasis on the sentimentality of the piece. “It’s the perfect reminder of special moments and milestones shared,” said Marketing Manager Tal B. Imir.
Delicate stones were a theme among companies.
Diamonds adorn a sweet mixed-metal necklace from Vivaan and an open, architectural ring from Kallati, while Le Vian chose a small ruby ring accented with diamonds as its gifting go-to.
Quality Gold noted the popularity of its bar necklace with a single diamond that moves. “The diamond is uniquely set in a channel so that it slides, giving movement to the stone to shine,” said Cathy Luers, Quality Gold’s new products director and gold, silver and finished diamond merchandiser.
Leslie’s, a branded line from Quality Gold, offered a timeless, circular gold necklace as an option. Karen Crowe, Leslie’s Merchandiser commented, “With
the popularity of geometric shapes and yellow gold showing strong in the marketplace, this necklace has it all. (It looks) warm on the skin and has the versatility to go from day to nighttime.”
At the friendliest price point yet, Chamilia, a Swarovski company, offered a host of engraved charm bracelets made in silver, some with gold plating that would be perfect next-to-the-register items.
They retail between $30 and $69.
Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano said, “We continue to design for women who live their lives with passion and who express that optimistic spirit in their purchases. She still wants to collect and stack jewelry and wear her heart on her sleeve, but she wants some new options. We are there for her.”
At the friendliest price point yet, Chamilia, a Swarovski company, offered a host of engraved charm bracelets made in silver, some with gold plating that would be perfect next-to-the-register items.
They retail between $30 and $69.
Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano said, “We continue to design for women who live their lives with passion and who express that optimistic spirit in their purchases. She still wants to collect and stack jewelry and wear her heart on her sleeve, but she wants some new options. We are there for her.”
More on Trends
The Latest
SourcingJul 10, 2026
CFO of De Beers’ Consumer-Facing Division Leaves Company Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.
WatchesJul 10, 2026
Brilliant Earth Expands Into WatchesIn honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
CollectionsJul 09, 2026
Boucheron’s New High Jewelry Collection Is an Ode to the Human Touch“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.
Weekly QuizJul 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesJul 09, 2026
Damiani Group Finalizes Acquisition of Baume & MercierRichemont will continue to provide operational services for the watch brand for a period while the group prepares to integrate it.
AuctionsJul 09, 2026
Pharrell Williams’ Joopiter Hires Former Bonhams Exec to Head New Watch DivisionNate Borgelt will lead the digital auction house and content platform’s new division as head of watches.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
Events & AwardsJul 09, 2026
Halstead Names 2026 Grant WinnerEnoch Platero, founder and designer behind Enoch Michael, is the first Native American jeweler to win the award.
Events & AwardsJul 09, 2026
AGS, GIA Name 2026 Beatrice Shipley Scholarship WinnerAGS also announced the recipient of its “Women in Leadership” scholarship.
MajorsJul 08, 2026
Kendra Scott Joins ‘Shark Tank’ As Permanent Investor The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.
SurveysJul 08, 2026
Signet Jewelers Falls 5 Spots on NRF’s ‘Top 100’ Retailers ListPlus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.
CrimeJul 08, 2026
Here’s What Thieves Stole From the Lalique Museum René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.
MajorsJul 08, 2026
Richline Group Promotes 2 ExecsArien Gessner and Moss Makhoulian have been elevated into newly created roles.
ColumnistsJul 07, 2026
Peter Smith: Diamond Branding and the Origin ParadoxA podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.
Events & AwardsJul 07, 2026
JA Announces 2026 Impact Initiative RecipientsThe association selected eight recipients for the funding program, which is in its second year.
CrimeJul 07, 2026
Thieves Steal Millions in Jewels From France’s Musée LaliqueAround 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.
CollectionsJul 07, 2026
Robinson Pelham Is Partying Like It’s 1996The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps DownAfter eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In DallasThe new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New AmbassadorThe pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.
SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet TrendsSponsored by Rio Grande Jewelry Supply
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates AmericaThe American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store MuralThe artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying EventsIts team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.
