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‘Tis the Season for Jewels Priced Under $1K
National Jeweler’s edit of wallet-friendly pieces to stock for the holidays, and how to market them.
This necklace from Quality Gold just makes the price-point cut at $975 retail.
New York--In a recent Business Pulse poll conducted by National Jeweler and Jewelers of America, retailers shared that their average price per unit sold was under $1,000.
For holiday gifting, this is the price-point sweet spot, and popular jewelry manufacturers and designers have plenty of options to fit the bill, ranging from classic to trend-focused items.
A few of them shared their top holiday season picks that are priced under $1,000 with National Jeweler; see the slideshow below for pictures of each piece.
Emily Goldstein, the designer of E.F. Collection, noted that an ear cuff is a smart piece to keep in stock.
“This ear cuff has just the right amount of glam while still being super wearable,” Goldstein said of her diamond and topaz triangular style. “It will easily elevate any outfit, day or night.”
Graziela Kaufman of Graziela Gems said that a choker is a sure hit for the holidays, but the more versatile the style the better. “This … can be worn as a choker and also be hung on a chain,” Kaufman said of her velvet, gold and diamond piece. “(There’s) nothing better than gifting a star during the holiday season.”
Carelle’s 14-karat white gold ring ($895)
Chamilia, a Swarovski Company’s recycled sterling silver bracelets, some with 14-karat yellow gold or 14-karat rose gold plating ($30-69)
EF Collection’s 14-karat yellow gold ear cuff with white diamonds and topaz ($425)
Graziela Gems’ stretch velvet tie choker with rhodium-plated 18-karat white gold and diamonds ($739)
Kallati’s 14-karat rose and white gold ring with white diamonds ($599)
Le Vian’s 14-karat rose gold ring with ruby and diamonds ($999)
Leslie’s by Quality Gold’s 14-karat yellow gold necklace ($770)
Quality Gold’s 14-karat rose gold and diamond necklace ($975)
Stuller’s 14-karat white gold ring with white diamonds ($852)
Vivaan’s 18-karat white and rose gold necklace with rose-cut diamonds ($1,000)
Stacking rings were also a popular choice for seasonal gifting.
Stuller’s Diamond & Gemstone product manager, Lauren Garvey, chose a 14-karat white gold and diamond ring from the manufacturer’s collection for her holiday pick. “I think this is a great stackable option,” she said of the piece, “because it not only fits perfect next to another piece but it also looks great on its own.”
Stuller also suggested a mini-knot ring that is best marketed with an emphasis on the sentimentality of the piece. “It’s the perfect reminder of special moments and milestones shared,” said Marketing Manager Tal B. Imir.
Delicate stones were a theme among companies.
Diamonds adorn a sweet mixed-metal necklace from Vivaan and an open, architectural ring from Kallati, while Le Vian chose a small ruby ring accented with diamonds as its gifting go-to.
Quality Gold noted the popularity of its bar necklace with a single diamond that moves. “The diamond is uniquely set in a channel so that it slides, giving movement to the stone to shine,” said Cathy Luers, Quality Gold’s new products director and gold, silver and finished diamond merchandiser.
Leslie’s, a branded line from Quality Gold, offered a timeless, circular gold necklace as an option. Karen Crowe, Leslie’s Merchandiser commented, “With
the popularity of geometric shapes and yellow gold showing strong in the marketplace, this necklace has it all. (It looks) warm on the skin and has the versatility to go from day to nighttime.”
At the friendliest price point yet, Chamilia, a Swarovski company, offered a host of engraved charm bracelets made in silver, some with gold plating that would be perfect next-to-the-register items.
They retail between $30 and $69.
Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano said, “We continue to design for women who live their lives with passion and who express that optimistic spirit in their purchases. She still wants to collect and stack jewelry and wear her heart on her sleeve, but she wants some new options. We are there for her.”
At the friendliest price point yet, Chamilia, a Swarovski company, offered a host of engraved charm bracelets made in silver, some with gold plating that would be perfect next-to-the-register items.
They retail between $30 and $69.
Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano said, “We continue to design for women who live their lives with passion and who express that optimistic spirit in their purchases. She still wants to collect and stack jewelry and wear her heart on her sleeve, but she wants some new options. We are there for her.”
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