MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.
Events & AwardsAug 24, 2017
TheNextNow Crowns a New Winner
Emerging fine jewelry designer Eva Noga won the third edition of the competition that promotes new talent.
Pictured here are designs from Eva Noga, winner of the third edition of TheNextNow, on display at Brand Assembly in New York during the competition.
New York--Only a year after Dallas retailer Ylang 23 and fashion incubator TrendSeeder inaugurated TheNextNow, a design competition for emerging jewelry designers, they’ve selected the biannual event’s third winner.
Eva Noga clinched the top honors from a pool of 30 finalists selected to showcase their work to a group of judges in Manhattan last week.
The designer’s eponymous Queens, New York-based brand was only founded this year, with its first collection being finished a month ago.
“Eva had previously designed costume jewelry, so it’s especially impressive that her first fine collection is this beautiful, given how hard it is to transition from costume to fine,” said Ylang 23 Vice President, Business Development Alysa Teichman. “I’m excited that Ylang 23 will be the first retailer to launch the collection.”
Noga’s costume jewelry label, called Eva Hanusova, was sold in stores like Anthropologie and Free People. The designer’s new fine line is made in 14-karat gold and precious and semi-precious gemstones and is inspired by what she says is her greatest passion after jewelry--gardening.
“I really have a true passion for anything botanical, which has inspired my collection,” Noga explained. “(It’s) filled with diamond-accented beetles, spiders and otherworldly critters.”
Noga’s take on insects and flowers caught the attention of the judges who made up this edition’s panel. Joanne Teichman, founder of Ylang 23, and TrendSeeder’s Avani Patel were joined by Bergdorf Goodman jewelry buyer Kelly Doherty, Elle magazine Senior Accessories Editor Jennifer Gach, designers Sharon Khazzam and Wing Yau of Wwake and co-founder of fine jewelry sales and press agency For Future Reference, Meaghan Flynn Petropoulous.
“Eva Noga is a standout for both design and salability,” said Alysa Teichman, who organizes TheNextNow. “The bug series, which resonated most with the judges, is inspired by nature and features irregularly shaped stones in the juiciest, most vibrant colors.”
After judging the 30 finalists’ work and before announcing the winner of TheNextNow, Teichman moderated a panel with the competition judges, in which they discussed the challenges of the jewelry design market today and answered questions from the audience, which included designers who weren’t selected as finalists but wished to view the competition process.
Next Now Eva Noga, For Future Reference co-founder Meaghan Flynn Petropoulous, Bergdorf Goodman fine jewelry buyer Kelly Doherty, Ylang 23 founder Joanne Teichman and the company’s Vice President, Business Development, Alysa Teichman
Designers Khazzam and Yau then announced Noga as the winner. Her prize includes an online presentation, presence and promotion on Ylang 23’s website with possibility of a purchase order, a one-year mentorship with TrendSeeder, a presentation and meeting with the Bergdorf Goodman jewelry buying team, a showcase and presentation to retailers with For Future Reference at Paris Fashion Week and mentorship from some of the judges.
“It was such a treat for me to meet so many amazing women in this industry who all do what they love every day and really do create some of the most beautiful jewelry I’ve ever seen,” Noga said of the experience.
“I'm thrilled to be able to launch my collection with Ylang 23. They have been so supportive and helpful already, it’s like a dream come true to call them my first retail partner.”
For more information on TheNextNow, visit the competition’s website.
Designers Khazzam and Yau then announced Noga as the winner. Her prize includes an online presentation, presence and promotion on Ylang 23’s website with possibility of a purchase order, a one-year mentorship with TrendSeeder, a presentation and meeting with the Bergdorf Goodman jewelry buying team, a showcase and presentation to retailers with For Future Reference at Paris Fashion Week and mentorship from some of the judges.
“It was such a treat for me to meet so many amazing women in this industry who all do what they love every day and really do create some of the most beautiful jewelry I’ve ever seen,” Noga said of the experience.
“I'm thrilled to be able to launch my collection with Ylang 23. They have been so supportive and helpful already, it’s like a dream come true to call them my first retail partner.”
For more information on TheNextNow, visit the competition’s website.
More on Events & Awards
The Latest
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard SayThe credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for LuxuryKimberly Miller has been promoted to the role.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal CharmThe “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.
Weekly QuizJan 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJan 08, 2026
Pandora’s New ‘Bridgerton’ Jewels Celebrate Bees, Bows, and Blooms“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.
TrendsJan 08, 2026
Stuller’s Color of the Year Is a Stark Contrast to Pantone’s WhiteThe jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
CollectionsJan 08, 2026
Gracie Abrams To Front New Chanel Jewelry CampaignThe singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.
MajorsJan 08, 2026
Diamond Council of America Names New Board DirectorsThe nonprofit’s new president and CEO, Annie Doresca, also began her role this month.
ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.
TrendsJan 07, 2026
Amanda’s Style File: Go for GarnetJanuary’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.
SourcingJan 07, 2026
Diamonds Do Good Releases 2025 Impact ReportThe annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District BrawlFootage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.
MajorsJan 06, 2026
Zales Tests Out A New LookThe Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”
MajorsJan 06, 2026
LeachGarner Appoints New Director of SalesLinda Coutu is rejoining the precious metals provider as its director of sales.
SourcingJan 06, 2026
AGA Announces 2026 BoardThe governing board welcomed two new members, Claire Scragg and Susan Eisen.
TrendsJan 05, 2026
Amanda’s Style File: New Year’s EditionSparkle with festive diamond jewelry as we celebrate the beginning of 2026.
IndependentsJan 05, 2026
Jeweler Ben Nighthorse Campbell Dies at 92The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.
TrendsJan 05, 2026
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71Mohr had just retired in June after more than two decades as Couture’s retailer liaison.
SourcingJan 02, 2026
IDCA Elects New President, Board of DirectorsShekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to ResilienceThis year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.
EditorsDec 31, 2025
The Top 5 Stories of 2025Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail AcademyAs part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.
