The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
6 Fascinating Facts About the Crown Jewels
In a rare televised interview, the Queen of England shared her thoughts on her coronation 65 years ago and the iconic jewels that haven’t been worn since.

London--Queen Elizabeth II has been the subject of extra fascination since the debut of “The Crown,” the Netflix series that recounts her life, but fans of the royal were able to witness what she’s really like when she made a rare televised appearance in a BBC documentary that aired Sunday.
“The Coronation with Her Majesty the Crown” recounted details of the sovereign’s official coronation 65 years ago, with the queen herself joining royal expert and interviewer Alastair Bruce to watch the event (it was televised at the time) and lend her own commentary.
Bruce and the queen spoke in depth about the Crown Jewels of the United Kingdom, which were brought from the Tower of London to Buckingham Palace for personal inspection during the interview.
Here are six interesting facts we learned about the Crown Jewels from the documentary.
Elizabeth Wore Two Crowns During the Coronation
The Crown Jewels is comprised of over 140 items containing more than 23,000 precious stones, the most famous of which are the Cullinan I and Cullinan II diamonds, cut from the 3,106-carat Cullinan Diamond, the largest gem-quality rough ever found. Most of these items, known as the regalia, are used in the coronation.
The most important of these is St Edward’s Crown, made in 1661 for the coronation of Charles II. The solid gold crown weighs five pounds and boasts 440 gemstones.
The queen hasn’t worn St Edward’s Crown since her coronation. A second crown—the Imperial State Crown, which is lighter—was placed on her head at the end of the coronation ritual. She still wears it for most state openings of Parliament.
The Queen Isn’t Afraid to Handle These Rare and Important Jewels
While many would be intimidated to handle jewels of such great value and historical import, not so much Her Majesty.
Only she, the Archbishop of Canterbury, and the crown jeweler are allowed to touch St Edward’s Crown.
During the queen’s interview, Bruce asked if the crown could be placed closer to the queen as they discussed it. She grabbed it roughly with both hands, telling Bruce simply: “This is what I do when I wear it.”
Or talk about them plainly.
She was similarly less than pretentious in her observations of it.
“Is it still as heavy? Yes it is,” she remarked. “Weighs a ton. It’s very solid isn’t it?”
Other gems of wisdom from the queen
When Bruce ventured to Queen Elizabeth, “I imagine your principal memory is wearing it ma’am,” she responded, “And how heavy and unbalanced it was.”
Our favorite was the unsentimental: “There are some disadvantages to crowns but otherwise they’re quite important things.”
The Queen Wishes She Had Seen the Cullinan Get “Smashed”
Discovered in 1905, the Cullinan Diamond made its way to Britain from South Africa, shockingly, “in the post.”
Joseph Asscher was charged with cutting the rough in Antwerp in 1908.
“I always wish I’d been there when they smashed it into pieces,” said Queen Elizabeth. “These are the chips that were left,” she added, motioning to an enormous cushion-cut and an enormous pear-cut diamond pinned to her dress.
The largest polished diamond from the original rough, the Cullinan I, is in the scepter, while Cullinan II is mounted in the Imperial State Crown.
She said that she heard Asscher fainted after he cut the stone, though she couldn’t be sure if that was just a story.
The Crown Jewels Were Hidden from the Nazis in Biscuit Tins
The Crown Jewels are so important to England that special care was taken to hide them from the Nazis during World War II.
A royal librarian recently unearthed evidence that showed that the jewels were stored in a secret room 60 feet below Windsor Castle, which could only be accessed by descending a very long ladder.
Some of the most important jewels were removed from their settings and stowed in biscuit tins, lest they need to be moved again.
The Queen Seems To Think That Pearls Are Alive
The queen looked delighted to examine four dangling pearls that make up one element of St Edward’s Crown.
Two of the pearls are believed to have been owned by Mary Queen of Scots, and purchased by Queen Elizabeth I after the former’s execution.
Upon examination of them, the Queen remarked that the pearls, “don’t look very happy now … Most pearls like to be sort of living creatures so they’ve just been out, hanging out here for years, so they’re all sad. The trouble is that pearls are sort of live things and they need warming.”
The Latest

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.


From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

























