Sourcing

De Beers Reports Rough Sales of $580M

SourcingApr 07, 2017

De Beers Reports Rough Sales of $580M

Rough diamond sales picked up a bit for De Beers in its most recent round but remain off from what they were at this time last year.

2017_Diamond-sorting-De-Beers.jpg
A diamond sorter picks through a pile of rough at one of the facilities owned by De Beers. The diamond miner and marketer said rough diamond sales totaled $580 million in the second sales cycle of the year, down 13 percent from the same period last year. (Photo courtesy of De Beers)

London--Rough diamond sales picked up a bit for De Beers in its most recent round of sales but still remain off from what they were at this time last year.

The diamond miner and marketer said in its third sales cycle of the year, rough diamond sales totaled $580 million (provisional). That figure includes both global sightholder and auction sales.

That’s down 13 percent from $666 million in the third sales cycle of 2016 but up 5 percent from the second sales cycle of 2017, when sales totaled $553 million.

RELATED CONTENT: Diamond Trade Dealing in Smaller, Fewer Goods 
De Beers CEO Bruce Cleaver characterized rough demand as “good” across all categories in cycle three coming off a strong show in Hong Kong.
However, the sales totals for the second and third sales cycles of the year remain well below what De Beers recorded at the beginning of the year and are off year-over-year as well.

The company saw demand spike at the start of the year, with rough diamond sales totaling $729 million, a 34 percent increase when compared with the first sales cycle of 2016.

In the second cycle, sales totaled $553 million (revised upward from the provisional figure of $545 million), down 10 percent from the second cycle of 2016.

In the third cycle, sales increased to $580 million, but that’s still 13 percent below the third cycle 2016.

Here’s a chart tracking De Beers’ rough diamond sales since January 2016, when the company began making the information publicly available. The most recent figure given is provisional, though the actual figures don’t tend to vary greatly from the provisional.

2016 2017 First sales cycle                    $545 million                      $729 million                   Second $617 million $553 million Third $666 million $580 million Fourth $636 million Fifth $564 million Sixth $528 million Seventh $639 million Eighth $494 million Ninth $476 million Tenth $422 million
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Kendra Scott CEO Chris Blakeslee
MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO

Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.

Wrapped holiday present boxes
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard Say

The credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.

Christie’s Kimberly Miller
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for Luxury

Kimberly Miller has been promoted to the role.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Lionheart Serenity Opal Amulet Charm
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal Charm

The “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.

Weekly QuizJan 08, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Hannah Dodd and Claudia Jessie in Pandora Bridgerton campaign
CollectionsJan 08, 2026
Pandora’s New ‘Bridgerton’ Jewels Celebrate Bees, Bows, and Blooms

“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.

Ana Khouri logo
Events & AwardsJan 08, 2026
Ana Khouri To Receive 2026 Gem Award for High Jewelry Excellence

Founded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Stuller’s Color of the Year for 2026, “Signature Red”
TrendsJan 08, 2026
Stuller’s Color of the Year Is a Stark Contrast to Pantone’s White

The jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.

Gracie Abrams Chanel Coco Crush
CollectionsJan 08, 2026
Gracie Abrams To Front New Chanel Jewelry Campaign

The singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.

Bobbi L. Avery, Jeffery Bolling, Britney Phillips, and Lindsay Salvo
MajorsJan 08, 2026
Diamond Council of America Names New Board Directors

The nonprofit’s new president and CEO, Annie Doresca, also began her role this month.

Headshot of National Jewler columnist Peter Smith
ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?

As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.

Pinar Hakim Rainbow Seahorse Pendant, Nue Fine Jewelry Irene Charm, Susannah King Venus Ring
Events & AwardsJan 07, 2026
Melee Adds 13 New Designers to NYC Show

The trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.

Akiva Gil garnet ring
TrendsJan 07, 2026
Amanda’s Style File: Go for Garnet

January’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.

Police cars with lights on
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District Brawl

Footage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.

Rio Grande xTool F2 Ultra Portable Laser Engraver Bundle
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026

The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.

Zales storefront
MajorsJan 06, 2026
Zales Tests Out A New Look

The Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”

Linda Coutu
MajorsJan 06, 2026
LeachGarner Appoints New Director of Sales

Linda Coutu is rejoining the precious metals provider as its director of sales.

Jenna Blake diamond Fan earrings
TrendsJan 05, 2026
Amanda’s Style File: New Year’s Edition

Sparkle with festive diamond jewelry as we celebrate the beginning of 2026.

Ben Nighthorse Campbell
IndependentsJan 05, 2026
Jeweler Ben Nighthorse Campbell Dies at 92

The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.

Jacquie Aiche Alien Heart Eye Inlay Necklace, Cicada Dragonfly Brooch, Harkness After the Rain Earrings
TrendsJan 05, 2026
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool Blue

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Saks Fifth Avenue flagship window installation
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global

Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.

Couture Retailer Liaison Jan Mohr
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71

Mohr had just retired in June after more than two decades as Couture’s retailer liaison.

Shekhar Shah Real Gems
SourcingJan 02, 2026
IDCA Elects New President, Board of Directors

Shekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.

Lalaounis good luck charm 2026
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to Resilience

This year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.

Collage of NationalJeweler.com’s most-read stories of 2025
EditorsDec 31, 2025
The Top 5 Stories of 2025

Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.

Becka Johnson Kibby
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail Academy

As part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy