Foundrae also accused the jewelry giant of copying its mood board style of marketing.
Mercury-Free Mining Might Have Found a Solution
Founder Toby Pomeroy is in Ghana right now testing a technology called Goldrop with artisanal miners.

Corvallis, Oregon—The founder of the Mercury-Free Mining initiative is in West Africa to test a separation process that could fulfill his organization’s ultimate goal—to eliminate the need to use mercury in artisanal gold mining.
Oregon-based jewelry designer Toby Pomeroy, founder of MFM, left the United States for Ghana on Jan. 8 to begin 10 days of field-testing a technology called Goldrop.
Invented by John Richmond of Sluice Goose Industries and patented in the U.S. in 2018, the technology uses the elutriation process to separate gold, including all heavy elements and minerals, from mineral concentrate and tailings, Pomeroy explained to National Jeweler via email from Ghana.
Elutriation is a process of precipitating out particles by means of an upward current of fluid, often water or air.
The testing will take place in three artisanal mining communities in Ashanti, a region of in southern Ghana known for its gold production.
In a video, Pomeroy described the technology as low-cost, simple, portable and highly efficient.
RELATED CONTENT: What is the Mercury-Free Mining Challenge?Launched by Pomeroy in 2017, the initial goal of Mercury-Free Mining (originally called the Mercury-Free Mining Challenge) was to get the jewelry industry to put up a $1 million prize for the creation of a safe, scalable and effective alternative to the use of mercury in mining by artisanal gold miners.
Artisanal miners produce 20 percent of the world’s annual gold supply, and almost all of them use the element to separate the gold they find from other materials. They burn off the mercury by heating it, sending toxic particles into the air that are harmful to people and the environment.
In a 2018 interview with National Jeweler, Pomeroy compared his challenge to the Ansari X Prize and the Wendy Schmidt Oil Cleanup X Challenge, which were launched to innovate in the fields of space travel and oil spill cleanups, respectively.
Now, Mercury-Free Mining has not actually raised the $1 million at this point.
But Pomeroy said when Richmond invited the organization to oversee demonstrations and testing of Goldrop requested by the Ghana National Artisanal Small-Scale Miners Association, he felt he could not turn down the invitation.
“His invitation was right on the heels of our realization that MFM needed to help raise awareness of the problem and to, ideally, provide the jewelry industry and the world with an on-the-ground, real-life connection to the people who struggle to
“John’s invitation came at a perfect moment for MFM to help highlight this critical issue and to educate people on the need for a mercury alternative to be discovered.”
Pomeroy said he wants the jewelry industry to directly participate in and support the discovery of an alternative to mercury in artisanal mining.
“We are committed that jewelers can have an inspiring answer to the question, ‘Where is your gold from, and was it responsibly mined?’”
Mercury-Free Mining has launched a fundraising campaign to help raise $25,000 to complete the testing and documentation in Ghana.
View this post on InstagramA post shared by Mercury Free Mining Challenge (@mercuryfreemining) on Jan 12, 2020 at 12:37pm PST
Donations can be made through the donations page on the MFM website.
Pomeroy is sharing results from the Goldrop test run on the MFM website’s blog and on social media, including its Facebook and Instagram pages.
The Latest

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.


Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

The deadline for entries in the jewelry design competition has been extended to April 3.

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.

Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”





















