The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
Check Out the ‘Gems for Amazonia’ Benefit Sale
Diamondoodles’ Hannah Becker and Noelle Habib Gems are selling Brazilian colored stones to raise money for Amazon Watch.

New York—Fires have been burning through the largest tract of tropical rainforest on Earth, the Amazon, over the past few weeks, leaving many to wonder how they can get involved or help.
For one member of the industry, the answer has come in the form of colored gems.
When news of the fires came out, Diamondoodles’ Hannah Becker said she was devasted, telling National Jeweler via email that as she learned more about the scale of the Amazon’s impact and the issues it faces, she was overwhelmed and at a loss as to how she could effect change in any small way.
“Over the next few days, the fires stuck with me in the back of mind,” Becker said. “I kept thinking that Instagram posts and donation buttons in my [Instagram] Stories didn’t feel like enough effort on my part when compared to the ongoing needs of the indigenous people of the Amazon and the health of the world at large.
“Somewhere in this process it struck me that the gemstone industry is in a unique position to advocate for the natural resources of Brazil, since many of our inventories include Brazilian gem materials.”
So she decided to hold a sale of Brazilian gemstones to raise money.
View this post on InstagramA post shared by Hannah Becker (@diamondoodles) on Aug 27, 2019 at 6:34pm PDT
Knowing she couldn’t take on the project alone, Becker’s first call was to second-generation gemstone dealer Noelle Habib.
Habib currently has her own business, Noelle Habib Gems, but spent the past decade working for her family’s gem company, Kaiser Gems.
Cesar Abi-Habib, Noelle’s father and founder of Kaiser Gems, found his way into the gemstone world through his cousin in Brazil and built a business specializing in stones sourced from the country.
It was this connection to Brazil, as well as her interest in ethical sourcing and mitigating the industry’s environmental impact, that made Noelle Habib the perfect partner for the sale, Becker said.
“It feels particularly impactful to me that we can highlight the beauty of Brazil’s natural gemstones to raise money to protect the beauty of its other gem, the Amazon.”
Fifty percent of proceeds from the sale will be donated to Amazon Watch, an organization dedicated to protecting the rainforest and its indigenous people.
“We are particularly interested in donating to an organization that benefits the indigenous people of the Amazon, as they are on the front lines of fighting the fires in this region,” Becker said.
The sale currently includes a 1.19-carat pear-shaped imperial topaz, a 2.68-carat barrel-cut rhodonite, a 30.98-carat oval amethyst and a 5.53-carat emerald-cut watermelon tourmaline, among others.
Becker said she and Habib will continue to add new stones from their inventories over the next two days.
Due to the quick turnaround and time constraints, the sale only will include gems from Becker and Habib, but Becker said she would be interested in coordinating a similar project in the future featuring merchandise from a broader range of gem dealers and designers.
She also told National Jeweler she hopes the goodwill intended from the sale trickles down into the jewelry created using the gemstones.
“I would love to see the designs that the stones inspire and hope that they continue to make a positive impact after I ship them off to their new homes.”
The Latest

A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.

The deadline to apply is Nov. 13.

Submit your pieces for a chance to win in this year's competition.

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.


Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.

Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

The “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

The stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Former Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.

The veteran luxury packaging executive was appointed to help the company grow its North American business.

Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).

The labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.

“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.

The “Worn Well” collection is Catbird's take on classic men's jewelry.

This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.

The employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.

The package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.

The new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.






















