Gabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
Check Out the ‘Gems for Amazonia’ Benefit Sale
Diamondoodles’ Hannah Becker and Noelle Habib Gems are selling Brazilian colored stones to raise money for Amazon Watch.

New York—Fires have been burning through the largest tract of tropical rainforest on Earth, the Amazon, over the past few weeks, leaving many to wonder how they can get involved or help.
For one member of the industry, the answer has come in the form of colored gems.
When news of the fires came out, Diamondoodles’ Hannah Becker said she was devasted, telling National Jeweler via email that as she learned more about the scale of the Amazon’s impact and the issues it faces, she was overwhelmed and at a loss as to how she could effect change in any small way.
“Over the next few days, the fires stuck with me in the back of mind,” Becker said. “I kept thinking that Instagram posts and donation buttons in my [Instagram] Stories didn’t feel like enough effort on my part when compared to the ongoing needs of the indigenous people of the Amazon and the health of the world at large.
“Somewhere in this process it struck me that the gemstone industry is in a unique position to advocate for the natural resources of Brazil, since many of our inventories include Brazilian gem materials.”
So she decided to hold a sale of Brazilian gemstones to raise money.
View this post on InstagramA post shared by Hannah Becker (@diamondoodles) on Aug 27, 2019 at 6:34pm PDT
Knowing she couldn’t take on the project alone, Becker’s first call was to second-generation gemstone dealer Noelle Habib.
Habib currently has her own business, Noelle Habib Gems, but spent the past decade working for her family’s gem company, Kaiser Gems.
Cesar Abi-Habib, Noelle’s father and founder of Kaiser Gems, found his way into the gemstone world through his cousin in Brazil and built a business specializing in stones sourced from the country.
It was this connection to Brazil, as well as her interest in ethical sourcing and mitigating the industry’s environmental impact, that made Noelle Habib the perfect partner for the sale, Becker said.
“It feels particularly impactful to me that we can highlight the beauty of Brazil’s natural gemstones to raise money to protect the beauty of its other gem, the Amazon.”
Fifty percent of proceeds from the sale will be donated to Amazon Watch, an organization dedicated to protecting the rainforest and its indigenous people.
“We are particularly interested in donating to an organization that benefits the indigenous people of the Amazon, as they are on the front lines of fighting the fires in this region,” Becker said.
The sale currently includes a 1.19-carat pear-shaped imperial topaz, a 2.68-carat barrel-cut rhodonite, a 30.98-carat oval amethyst and a 5.53-carat emerald-cut watermelon tourmaline, among others.
Becker said she and Habib will continue to add new stones from their inventories over the next two days.
Due to the quick turnaround and time constraints, the sale only will include gems from Becker and Habib, but Becker said she would be interested in coordinating a similar project in the future featuring merchandise from a broader range of gem dealers and designers.
She also told National Jeweler she hopes the goodwill intended from the sale trickles down into the jewelry created using the gemstones.
“I would love to see the designs that the stones inspire and hope that they continue to make a positive impact after I ship them off to their new homes.”
The Latest

The annual list honors rising professionals on the retail and supply sides of the jewelry industry.

Seized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Rodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.


“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.

The AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The jewelry retailer plans to open 20 new stores this year and expand into new product categories.

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.

The luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.

“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.

The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

The program provides essential funding to organizations for projects that enhance the jewelry industry.

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.






















