The independent jeweler first opened its doors in 1888.
Forevermark Lends Support to Rhino Conservation Awareness
The diamond brand is supporting one of 21 artists who have created works to bring attention to dwindling rhino populations in sub-Saharan Africa.

London—Forevermark has helped fund an art project intended to bring attention to dwindling rhino populations in sub-Saharan Africa.
The Tusk Rhino Trail, created by U.K. charity Tusk, features 21 rhino sculptures, each created by renowned artists and designers.
The sculptures are currently on display at a number of iconic areas in central London such as New Bond Street, Trafalgar Square, Covent Garden and Carnaby Street, where they will remain on view through Sep. 22, World Rhino Day.
After that, the sculptures will be auctioned off at Christie’s London to benefit Tusk’s rhino conservation mission.
The sculpture Forevermark supported is by British artist Dave White, most well-known for his paintings depicting animals in an explosion of color and bold, emotive brush strokes.

The artist commented, “Reflecting a realistic vision from a distance, with an abstraction of expressive paint marks upon closer viewing, my work represents the fragile balance of order and chaos in the natural world and the impact that we are having on our environment. I hope that by inspiring generations of all ages with this project, it will be one small positive step to support Tusk in their vital work protecting endangered species.”
Forevermark’s Chief Marketing Officer, Costantino Papadimitriou, said, “We are proud to partner with Tusk and Dave White on the Tusk Rhino Trail. The emotional and realistic sensation that White has created with his design perfectly captures the fragility of the rhino’s survival and just how important it is, for each and every one of us, to proactively be a part of protecting one of nature’s treasures.
“Forevermark is committed to raising awareness around rhino conservation and to supporting partners in shared conservation efforts is a key focus for both De Beers and Forevermark. De Beers has been active in the conservation of rhinos for many years and it is our shared belief that all species, including the white and black rhino which are critically endangered, belong to the planet and must be protected for future generations.”
RELATED CONTENT: Feel-Good Friday: De Beers to Help Relocate 200 ElephantsDe Beers Group has specifically aided conservation, breeding and relocation efforts to bolster the white rhino population. Debswana, the joint venture between De Beers and the government of Botswana, currently
Additionally, for every acre De Beers uses for mining, it dedicates six acres to conservation in an effort to protect species’ native habitats.
Tusk CEO Charlie Mayhew commented, “We’re at a crisis point where the threat to rhino from poaching means a very real risk of losing this near prehistoric species forever to extinction. Tusk is incredibly grateful to all the amazing artists, generous sponsors and partners involved in the Tusk Rhino Trail for joining forces with us to work toward a future for rhino and other threatened species across Africa. Through the Trail we hope to inspire as many people as possible to join us in the fight.”
The Latest

The layoffs come amid the TV shopping channel’s efforts to restructure and focus on live shopping through social media.

The debut event will take place in Miami’s Coconut Grove neighborhood this fall.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

The roundtable will take place May 17 ahead of the trade show’s welcome dinner.


The “Peanuts x Monica Rich Kosann” collection features the comic strip’s classic vocabulary across 10 bracelet designs.

Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

Diamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.

The Utah-based company known for making wedding bands has acquired Doubloon Golf.

The longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.

Authorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.

The ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.

The Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.

However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.

The Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.

The family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.

The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.

Alex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.

The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.

The ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.

The two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.

The time to start experimenting with video content is now, writes columnist Emmanuel Raheb.

From striking high jewelry to miniature fine jewelry, the new chapter continues to highlight gemstones featuring its signature 57-facet cut.

The jewelry giant is reducing its senior leadership by 30 percent as part of its new turnaround strategy.

The auction house's partnership with online watch servicing platform WatchCheck makes repairs convenient and accessible, it said.

The company also noted record sales in the United States and a strong performance in its jewelry category.