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SourcingAug 27, 2018
Forevermark Lends Support to Rhino Conservation Awareness
The diamond brand is supporting one of 21 artists who have created works to bring attention to dwindling rhino populations in sub-Saharan Africa.
Image by Tim Whitby for Getty
London—Forevermark has helped fund an art project intended to bring attention to dwindling rhino populations in sub-Saharan Africa.
The Tusk Rhino Trail, created by U.K. charity Tusk, features 21 rhino sculptures, each created by renowned artists and designers.
The sculptures are currently on display at a number of iconic areas in central London such as New Bond Street, Trafalgar Square, Covent Garden and Carnaby Street, where they will remain on view through Sep. 22, World Rhino Day.
After that, the sculptures will be auctioned off at Christie’s London to benefit Tusk’s rhino conservation mission.
The sculpture Forevermark supported is by British artist Dave White, most well-known for his paintings depicting animals in an explosion of color and bold, emotive brush strokes.
The artist commented, “Reflecting a realistic vision from a distance, with an abstraction of expressive paint marks upon closer viewing, my work represents the fragile balance of order and chaos in the natural world and the impact that we are having on our environment. I hope that by inspiring generations of all ages with this project, it will be one small positive step to support Tusk in their vital work protecting endangered species.”
Forevermark’s Chief Marketing Officer, Costantino Papadimitriou, said, “We are proud to partner with Tusk and Dave White on the Tusk Rhino Trail. The emotional and realistic sensation that White has created with his design perfectly captures the fragility of the rhino’s survival and just how important it is, for each and every one of us, to proactively be a part of protecting one of nature’s treasures.
“Forevermark is committed to raising awareness around rhino conservation and to supporting partners in shared conservation efforts is a key focus for both De Beers and Forevermark. De Beers has been active in the conservation of rhinos for many years and it is our shared belief that all species, including the white and black rhino which are critically endangered, belong to the planet and must be protected for future generations.”
RELATED CONTENT: Feel-Good Friday: De Beers to Help Relocate 200 ElephantsDe Beers Group has specifically aided conservation, breeding and relocation efforts to bolster the white rhino population. Debswana, the joint venture between De Beers and the government of Botswana, currently
operates programs to conserve and grow the white rhino population in the country, eventually releasing rhinos back into the wild.
Additionally, for every acre De Beers uses for mining, it dedicates six acres to conservation in an effort to protect species’ native habitats.
Tusk CEO Charlie Mayhew commented, “We’re at a crisis point where the threat to rhino from poaching means a very real risk of losing this near prehistoric species forever to extinction. Tusk is incredibly grateful to all the amazing artists, generous sponsors and partners involved in the Tusk Rhino Trail for joining forces with us to work toward a future for rhino and other threatened species across Africa. Through the Trail we hope to inspire as many people as possible to join us in the fight.”
Additionally, for every acre De Beers uses for mining, it dedicates six acres to conservation in an effort to protect species’ native habitats.
Tusk CEO Charlie Mayhew commented, “We’re at a crisis point where the threat to rhino from poaching means a very real risk of losing this near prehistoric species forever to extinction. Tusk is incredibly grateful to all the amazing artists, generous sponsors and partners involved in the Tusk Rhino Trail for joining forces with us to work toward a future for rhino and other threatened species across Africa. Through the Trail we hope to inspire as many people as possible to join us in the fight.”
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