FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
EditorsApr 08, 2015
Bee-ing helpful
Isn’t it always nice to hear that donated funds actually have helped a person or organization reach a goal?
Think about it. As consumers, we’re often asked at checkout lines to donate a dollar to one organization or the other. Sometimes we’re asked in other places, too; outside grocery stores, through the mail, perhaps at fairs or other community events. Of all the times you’ve donated, how often did you hear back from the organization to let you know your dollar made a difference?
Many of us in the jewelry industry are lucky enough to say we have, first-hand, seen the difference our dollars make through one organization, Jewelers for Children. JFC regularly invites children who have been touched by the charity’s generosity to speak at industry events, showing us in the most personalized way exactly where our donations went.
It makes people feel good. It makes them believe they can, and do, help to make a difference.
But outside of this, what other times are you granted the opportunity to see the results of your donations? Does the grocery store call you back to tell you that $5 million was donated to the Jimmy Fund? Did the ASPCA email you a bulletin to tell you they fed 10 dogs with your dollar?
I do understand that many organizations have longer-term goals, or put donated funds toward research and are unable to check accomplishments off their lists as quickly as others. My point here is that it’s refreshing and uplifting when I do see donations directly help achieve a greater good, so I was pleasantly surprised when a friend from Gumuchian reached out to me on Wednesday morning to tell me that funds donated from the sale of one of their collections ultimately did just that.
Last spring, Michelle Graff wrote an informative blog on the plight of the honeybee: how colonies are collapsing, hives are failing and bees are dying, as covered in a Swiss documentary called More than Honey. At the end of her blog, she highlighted two brands that were introducing bee-related jewelry designs, the sales of which would profit organizations working to understand and combat the factor contributing to bee colony collapse.
One of these brands was Gumuchian, which debuted its “B” collection at last year’s Couture show. The B collection offers honeycomb-themed jewelry made in 18-karat gold with diamonds, and a proceeds of all sales from the line go to HoneyLove, which champions urban beekeeping and home gardens.
From
Editors' Picks
Sponsored by
Gumuchian’s B collection, an 18-karat gold and yellow sapphire sunflower charm ($1,800 retail) and an 18-karat yellow gold and diamond honey bee charm ($2,400 retail)
Well, wouldn’t you know it--Gumuchian announced Wednesday that an urban beekeeper symposium and workshop was held last month thanks to donations received through the sale of the B collection.
Held at the Grow Native nursery in Los Angeles, the workshop taught attendees how to set up a “swarm box” on their property in order to help save the feral bee population.
“We taught people step-by-step how to set up a treatment-free, foundation-less langstroth hive (the standard type of bee hive used by beekeepers) from scratch and how to make starter strips with beeswax,” said Honey Love CEO Chelsea McFarland. “The workshop was open to the public of all ages, had great attendance, and inspired a new group of beekeepers.”
That’s good news for us all, as bees pollinate about 80 percent of the world’s plant species.
Myriam Gumuchian, vice president and director of sales at Gumuchian, said they’ll be continuing their partnership with HoneyLove through 2015.
“It was wonderful seeing exactly how the donations were being used and even better knowing that we’re a part of something so important and vital to our livelihood,” she said.
Myriam, I’m with you!
Gumuchian will showcase the B collection again at this year’s Couture show. To get in touch with Myriam about the B collection, contact her at myriam@gumuchian.com or at 212-588-7081.
Well, wouldn’t you know it--Gumuchian announced Wednesday that an urban beekeeper symposium and workshop was held last month thanks to donations received through the sale of the B collection.
Held at the Grow Native nursery in Los Angeles, the workshop taught attendees how to set up a “swarm box” on their property in order to help save the feral bee population.
“We taught people step-by-step how to set up a treatment-free, foundation-less langstroth hive (the standard type of bee hive used by beekeepers) from scratch and how to make starter strips with beeswax,” said Honey Love CEO Chelsea McFarland. “The workshop was open to the public of all ages, had great attendance, and inspired a new group of beekeepers.”
That’s good news for us all, as bees pollinate about 80 percent of the world’s plant species.
Myriam Gumuchian, vice president and director of sales at Gumuchian, said they’ll be continuing their partnership with HoneyLove through 2015.
“It was wonderful seeing exactly how the donations were being used and even better knowing that we’re a part of something so important and vital to our livelihood,” she said.
Myriam, I’m with you!
Gumuchian will showcase the B collection again at this year’s Couture show. To get in touch with Myriam about the B collection, contact her at myriam@gumuchian.com or at 212-588-7081.
More on Editors
The Latest
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of FundraisingThe organization has raised more than $1.3 million for charity since its inception.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Weekly QuizAug 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says An additional 25 percent tariff has been added to the previously announced 25 percent.
MajorsAug 06, 2025
Claire’s Files for Chapter 11 Bankruptcy AgainThe jewelry and accessories retailer plans to close 18 stores as part of the proceedings.
IndependentsAug 06, 2025
Smith & Son Jewelers to Close 107-Year-Old Location Its Springfield, Massachusetts, store is set to close as owner Andrew Smith heads into retirement.
CollectionsAug 06, 2025
Zahn-Z Swims With Whales in ‘Beluga’ CollectionDesigner Hiba Husayni looked to the whale’s melon shaped-head, blowhole, and fluke for her new chunky gold offerings.
TrendsAug 06, 2025
Paola De Luca to Release Trendbook 2027+She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.
CrimeAug 05, 2025
Report: Suspect Arrested in 1992 Murder of Miami JewelerOmar Roy, 72, was arrested in connection with the murder of jeweler Dionisio Carlos Valladares.
CollectionsAug 05, 2025
Mignon Faget Commemorates 20th Anniversary of Hurricane KatrinaThe New Orleans-based brand’s “Beyond Katrina” jewels honor the communities affected by the storm.
ColumnistsAug 05, 2025
The PR Adviser: Affiliate Marketing Is the Cost of CoverageLilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.
Events & AwardsAug 05, 2025
JA Announces Seymour & Evelyn Holtzman Bench Scholarship WinnersThe organization has awarded a total of $42,000 through its scholarship programs this year.
Events & AwardsAug 04, 2025
Gem Awards, David Yurman Introduce $50K Grant for Emerging DesignersThe winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.
TrendsAug 04, 2025
Amanda’s Style File: August’s Bright BaublesAs summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.
CrimeAug 04, 2025
‘The Watch King’ Assaulted, Robbed in QueensMoshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.
MajorsAug 04, 2025
Borsheims Welcomes New Assistant Facilities ManagerXavier Dibbrell brings more than a decade of experience to the role.
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet JewelersThe addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.
MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.
SourcingAug 01, 2025
Gemfields’ Auction Revenue Drops 50% in H1The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ NecklaceThe necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.
SourcingJul 31, 2025
De Beers Records $189M First-Half Loss The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award WinnersJewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.
