Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.
May Birthstone Baubles
The green stone is perfectly suited to be the birthstone for the month of May, representing the renewal of spring and thought to bring fortune and foresight.

I know this gemstone doesn’t need much of an introduction. Emeralds are among the most coveted and most expensive stones, dating back to ancient times.
In fact, the earliest recorded emerald mining activity was in Egypt in 330 B.C., and the green beryl’s popularity hasn’t dwindled since.
But, here’s something you might not know: Ancients believed that the emerald could empower the owner with the gift of foresight. It’s also thought to bring good fortune and youth.
Emerald is the perfect gem for spring, with both its green shade and the season making us think of renewal, growth and new possibilities. In fact, the inclusions in an emerald often are described as looking like moss or foliage and sometimes are called jardin, French for garden and another reference that ties this beloved gemstone to the spring season.
Here are 10 emerald jewels in a range of price points for the lucky May babies. (Prices listed are retail.)
Gabriel & Co.’s 14-karat white gold emerald and diamond necklace ($365)
These are Logan Hollowell’s 14-karat gold crown bezel emerald studs ($1,475).
Graziela Gems’ baby emerald baguette band ring with diamonds in 18-karat white gold ($1,620)
Stuller’s 14-karat white gold, emerald and diamond necklace ($2,262)
Finn’s five-leaf emerald bracelet in 18-karat yellow gold ($3,250)
This 18-karat white gold ring from Simon G features five emeralds accented with diamonds ($3,740).
Beth Miller’s five-stone emerald earrings surrounded by pave diamonds and set in 14-karat yellow gold ($4,695)
These studs from Sylva & Cie feature emerald slices with diamond accents in 18-karat yellow gold ($6,500).
Yossi Harari’s lace pave cuff features diamond and emerald accents with one cushion-cut Gemfields emerald weighing 3.74 carats in 18-karat gold and black rhodium ($63,600).
Jane Taylor’s one-of-a-kind tassel earrings in 18-karat yellow gold feature blue sapphires, yellow diamonds, aquamarine, champagne diamonds, emerald baguettes and 15.05 carats total of emerald sugarloaf cabochons ($132,000).
The Latest

The National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.

Late collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.


The retailer also shared an update on the impact of tariffs on watch customers.

Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

All proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.

Courtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.

De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.

Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.

Kindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.

The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”

The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.

Ahead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.

Stuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.

Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.

Citrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.

The family-owned jeweler will open its fourth store in Florida in late 2027.

The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.

The trade organization also announced its executive committee and five new directors.

The “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.

The ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.

This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.

The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.

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