Foundrae also accused the jewelry giant of copying its mood board style of marketing.
T.I.A., Part 4: Visiting a Maasai School in Tanzania
In the last installment of a multi-part series about her trip to East Africa, Associate Editor Brecken Branstrator discusses visiting a rural Tanzanian school that the jewelry and gemstone industry is helping.

For me, those occasions popped up every day when I was in East Africa. Seeing the way the gemstones were mined, meeting people and hearing how they lived--it was brand new and completely eye opening.
Professionally, the trip was beyond measure in what it taught me.
But personally, one of the most profound moments happened when we took a trip out to the Kitarini Maasai Children’s School in rural northern Tanzania near the Kenyan border, where more than 400 children from the Maasai tribe attend classes. (Side note: for a great read about the Maasai people, check out the autobiography The Worlds of Maasai Warrior.)
The connection to the school originally came through a miner Roger Dery knows, Sune Merisheki. Sune has been involved since he first drove past the “school” and saw that they had no buildings or materials, and he and his wife Pia have been doing what they can to bring money and resources to Kitarini. Since then, a number of buildings have been constructed and more is, hopefully, to come.
One of the obstacles a place like Kitarini faces is that many of the children have to walk a few miles each way every day to get to school, so attendance remains an issue. What’s more, it’s hard to attract good teachers who will move out there and stay in an area with such a hard lifestyle.
One of the reasons we went out to visit Kitarini was to give them the new books that our group had collected. Roger and Ginger partnered with a number of jewelry stores across the country who had collected books from their local community for kids of all ages. Others in the group also brought books and supplies.
The kids also were excited for us to be there because they knew we’d be handing out something special--candy. They lined up and patiently waited as we gave them, one by one, a lollipop.
The smiles on their faces after such a small gift, and their excitement later as the whole group received two new soccer balls to play with, was something so touching I can’t even put it into words.
It takes a special type of experience to force you to acknowledge how blessed you are and what you’ve taken for granted, and it’s an experience I wish everyone could have.
Thank you to all of those who allowed me this opportunity of a lifetime--Roger and Ginger Dery; Nancy Schuring, Joe Portale and the Devon Foundation; Gichuchu Okeno; my National Jeweler team for supporting me while I was off the grid for a couple weeks; and our owner, Jewelers of America. This was one trip that will not soon be forgotten.
There is so much good work to be done for these communities still.
If you’d like to give money to help some of these projects that I’ve talked about in my T.I.A. blog series, donate to the Devon Foundation, which helps build up and support the gemstone communities in East Africa. Debbie Swinney is the primary contact for the foundation, and she can be reached at debbie@devonfinejewelry.com or at 201-848-8489.
If you’re interested in taking a trip to East Africa with Roger and Ginger, you can reach out to Roger directly at gemdigital@cs.com, Ginger at gingerdery@gmail.com, at 248-545-3546 or via SpectralGems.com.
The Latest

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.


Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

The deadline for entries in the jewelry design competition has been extended to April 3.

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.






















