The introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.
National Jeweler Announces New India Sales Representative
Kaushal Shah has worked more than two decades in the diamond, gemstone, and jewelry industry.

Kaushal Shah has joined the publication’s advertising sales team.
Shah’s career has spanned several sectors. She’s started and managed businesses, as well as worked in sales and marketing.
For the past 21 years, Shah has worked in the diamond, gemstone, and jewelry industry, creating and cultivating relationships across borders in these industries and for industry associations.
Shah will join Bobbie Hamburg on the ad sales team, who is based in the United States.
“India is an important market for the jewelry industry, and National Jeweler is thrilled to be able to better serve the jewelers located there and connect them to our loyal readers,” said Dave Bonaparte, CEO of Jewelers of America, which owns National Jeweler.
“I have worked with Kaushal for many years and know that she can help National Jeweler grow.”
Shah will deal in advertising opportunities for the National Jeweler daily newsletter, plus its annual print publications, The Retailer Hall of Fame and State of the Majors.
More information about advertising in National Jeweler is available online.
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