SourcingJun 24, 2021
For De Beers and Alrosa, Rough Demand Is Exceeding Pre-Pandemic LevelsSourcingJul 07, 2021
Alrosa Introduces New Nanotechnology to Trace Its Diamonds
The non-invasive laser markings are imprinted inside the crystal lattice and can only be seen with a specialized scanner.
Alrosa has introduced new technology using non-invasive laser marking to trace its diamonds from mine to market.
Moscow—Alrosa is using new technology to trace its diamonds from mine to market.
The mining company announced Tuesday it is employing non-invasive laser markings to distinguish its diamonds from others and provide detailed information about their origins.
The markings cannot be destroyed or polished off, Alrosa said.
The method for physically marking rough and polished diamonds was developed with the help of scientists from the Russian Academy of Sciences, Alrosa’s Research Geological Enterprise, and the Yakutniproalmaz Institute.
It differs from other engraving technologies in that a laser “nanomark” is imprinted inside the crystal lattice, across the atomic structure of the diamond.
According to Oleg Kovalchuk, who supervised the project at the Yakutniproalmaz Institute, a nanomark is applied to the diamond using a laser pulse of a certain wavelength, intensity, and duration.
This pulse causes “nanoregions” to form across the diamond’s entire crystal, which can only be viewed with a scanner created specifically for reading the marks.
Related stories will be right here …
The mining company announced Tuesday it is employing non-invasive laser markings to distinguish its diamonds from others and provide detailed information about their origins.
The markings cannot be destroyed or polished off, Alrosa said.
The method for physically marking rough and polished diamonds was developed with the help of scientists from the Russian Academy of Sciences, Alrosa’s Research Geological Enterprise, and the Yakutniproalmaz Institute.
It differs from other engraving technologies in that a laser “nanomark” is imprinted inside the crystal lattice, across the atomic structure of the diamond.
According to Oleg Kovalchuk, who supervised the project at the Yakutniproalmaz Institute, a nanomark is applied to the diamond using a laser pulse of a certain wavelength, intensity, and duration.
This pulse causes “nanoregions” to form across the diamond’s entire crystal, which can only be viewed with a scanner created specifically for reading the marks.
The mark is a 3-D code linked to Alrosa’s Provenance platform and offers information about the stone’s origin and characteristics as well as a unique identification number, photo, video, and details about cut.
It allows the stone to be identified with 100 percent accuracy, Alrosa said.
Scientists involved also think that as the technology evolves, it could become an important way of embedding large amounts of data within the diamond, like media files, images, and music.
Alrosa will offer its partners marked diamonds and the equipment needed to read them.
It said it believes this to be the first time this technology is being used for commercial purposes to trace rough and polished diamonds.
The diamond miner is seeking patents now in major diamond-trading centers across the world; it has started the application process in the United States, China, Hong Kong, Macao, Taiwan, the United Kingdom, Israel, Belgium, and India.
The new nanomarking technology from Alrosa creates marks that are only visible using a specialized scanner.
It’s the latest move from Alrosa to improve the traceability of its stones amid increased consumer desire for transparency.
This has included joining De Beers’ diamond industry blockchain platform, Tracr, in 2018, followed the next year by the introduction of “electronic passports” for its diamonds, which include information about the characteristics of the diamond as well as its age, the place and date of extraction, when and where it was cut, and the name and background of the craftsperson behind it.
Last November, Alrosa and Get Diamonds also teamed up to introduce a provenance section on the diamond trading platform.
More on Sourcing
The Latest
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design AtelierThese up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion CutThe lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
Weekly QuizMay 21, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital PlaybookHigh-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry DesignersThe designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas ScheduleThe trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas ShowThe Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is ComingBring a cool tone to your summer jewelry with these white metal pieces.
Events & AwardsMay 22, 2026
Instore Buys JA New York ShowThe deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ CollectionThe “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out The updated catalog has a newly dedicated section for gift wrapping.
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury ShoppersFourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial ScholarshipThe new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting SeniorsThe NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEOFormer Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused PandemoniumThe $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal ModernWith gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales TruthsIn a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.
