MajorsJun 17, 2021
Former Pandora Exec to Lead Consulting CompanyMajorsJun 30, 2021
Former Tiffany Exec to Lead Pandora’s North American Division
Luciano Rodembusch will step into the role of general manager of North America on Aug. 2.
Luciano Rodembusch, former senior vice president of the Americas at Tiffany & Co., is Pandora’s new general manager for North America.
Copenhagen, Denmark—Pandora has hired a new general manager for North America following the departure of Sid Keswani last month.
Former Tiffany & Co. executive Luciano Rodembusch will join the company on Aug. 2. He will report to Chief Commercial Officer Martino Pessina.
Rodembusch was with Tiffany for more than 10 years serving in international leadership roles, most recently as senior vice president of the Americas.
Before that, he held sales, marketing, and management positions at British beverage company Diageo, Bristol-Meyers Squibb, and Procter & Gamble.
“Luciano comes with a wealth of experience in growing global brands and an excellent track record in jewelry,” Pessina said in a press release.
“He has a very strong focus on consumers combined with great leadership capabilities, and he is just the right person to lead our continued progress in North America.”
Related stories will be right here …
Former Tiffany & Co. executive Luciano Rodembusch will join the company on Aug. 2. He will report to Chief Commercial Officer Martino Pessina.
Rodembusch was with Tiffany for more than 10 years serving in international leadership roles, most recently as senior vice president of the Americas.
Before that, he held sales, marketing, and management positions at British beverage company Diageo, Bristol-Meyers Squibb, and Procter & Gamble.
“Luciano comes with a wealth of experience in growing global brands and an excellent track record in jewelry,” Pessina said in a press release.
“He has a very strong focus on consumers combined with great leadership capabilities, and he is just the right person to lead our continued progress in North America.”
The United States is Pandora’s largest market, accounting for 24 percent of the company’s revenue in 2020.
The North American cluster is the largest of Pandora’s 10 geographical clusters and includes 1,500 points of sale, as well as 500 concept stores, in the U.S., Canada and the Caribbean.
The area employs more than 3,000 people.
The U.S. market is a key focus in Pandora’s new “Phoenix” growth strategy, the company said, noting it has “identified significant growth opportunities in the U.S. and is planning on further network expansion and investments.”
Among those opportunities could be “Pandora Brilliance,” the company’s much-talked-about line of lab-grown diamond jewelry that’s currently being tested in the United Kingdom. CEO Alexander Lacik recently told Bloomberg Quint that Pandora is going “all in” on marketing the line.
Rodembusch will be tasked with not only leading the North American division, but also continuing the omnichannel integration of Pandora’s physical and online stores, alongside its franchise partners.
“Pandora has come out of its turnaround in great shape, and it is a very exciting moment to join the brand. I see tremendous opportunity to grow the business in North America and look forward to being part of the team,” said Rodembusch.
More on Majors
The Latest
GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 YearsMoses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.
Lab-GrownMar 06, 2026
Charles & Colvard Files for Bankruptcy, Citing Price PressuresIncreased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.
CollectionsMar 06, 2026
Zome’s ‘Solara’ Earrings Embody Celestial BeautyThe earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
Policies & IssuesMar 05, 2026
Tariffs to Increase to 15% This Week, Treasury Secretary Says Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.
Weekly QuizMar 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsMar 05, 2026
Common Era Honors ‘Difficult Women’ in CollectionThe ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.
TrendsMar 05, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
Events & AwardsMar 05, 2026
AGS Announces Conclave 2026 Speaker LineupThe annual event will be held in Orlando, Florida, from Sept. 14-17.
TrendsMar 05, 2026
Caitríona Balfe Fronts Only Natural Diamonds CoverThe “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.
MajorsMar 04, 2026
Michael M Opens First StoreBeverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”
Policies & IssuesMar 04, 2026
Luxury Brands Temporarily Shutter Middle East StoresKering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.
EditorsMar 04, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
Events & AwardsMar 04, 2026
JIS Miami Spring Show to Feature New Gifts Pavilion, Pop-Up Trends TalksNearly half of buyers are prioritizing silver and fashion collections this season, organizers said.
TrendsMar 04, 2026
Spinelli Kilcollin Rides Free In Year of the Horse CampaignThe “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.
MajorsMar 04, 2026
LeachGarner Names New Brand DirectorThe precious metals provider has promoted Jennifer Ashworth to the role.
Events & AwardsMar 03, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.
SourcingMar 03, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
MajorsMar 03, 2026
Swiss Refiner Completes Acquisition of Gannon & ScottThe American precious metals refiner’s day-to-day operations remain the same post-acquisition.
TrendsMar 03, 2026
Amanda’s Style File: AquatopiaThese aquamarine jewels channel the calming energy of the March birthstone.
Events & AwardsMar 03, 2026
AGTA Adds Another New Category for SpectrumThe “Innovative Design” category and award will debut in the Spectrum division of this year’s AGTA Spectrum & Cutting Edge Awards.
EditorsMar 02, 2026
Jewelry at the Actor Awards: Reimagining Hollywood GlamourDiamond jewelry was the star of the event formerly known as the SAG Awards.
SurveysMar 02, 2026
Consumer Confidence Edges Up in FebruaryConsumers were somewhat less worried about the future, though concerns about rising prices and politics remained.
Events & AwardsMar 02, 2026
JVC to Honor Rebecca Foerster at Annual LuncheonFoerster is this year’s Stanley Schechter Award recipient.
Events & AwardsMar 02, 2026
JFC Names 2026 ‘Facets’ Honorees Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.
CrimeFeb 27, 2026
Man Charged in Murders of Father, Son Jewelers in ChicagoChicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.
SourcingFeb 27, 2026
South African Diamond Mine Closes Amid Search for Missing WorkersOwners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.
