MajorsJun 17, 2021
Former Pandora Exec to Lead Consulting CompanyMajorsJun 30, 2021
Former Tiffany Exec to Lead Pandora’s North American Division
Luciano Rodembusch will step into the role of general manager of North America on Aug. 2.
Luciano Rodembusch, former senior vice president of the Americas at Tiffany & Co., is Pandora’s new general manager for North America.
Copenhagen, Denmark—Pandora has hired a new general manager for North America following the departure of Sid Keswani last month.
Former Tiffany & Co. executive Luciano Rodembusch will join the company on Aug. 2. He will report to Chief Commercial Officer Martino Pessina.
Rodembusch was with Tiffany for more than 10 years serving in international leadership roles, most recently as senior vice president of the Americas.
Before that, he held sales, marketing, and management positions at British beverage company Diageo, Bristol-Meyers Squibb, and Procter & Gamble.
“Luciano comes with a wealth of experience in growing global brands and an excellent track record in jewelry,” Pessina said in a press release.
“He has a very strong focus on consumers combined with great leadership capabilities, and he is just the right person to lead our continued progress in North America.”
Related stories will be right here …
Former Tiffany & Co. executive Luciano Rodembusch will join the company on Aug. 2. He will report to Chief Commercial Officer Martino Pessina.
Rodembusch was with Tiffany for more than 10 years serving in international leadership roles, most recently as senior vice president of the Americas.
Before that, he held sales, marketing, and management positions at British beverage company Diageo, Bristol-Meyers Squibb, and Procter & Gamble.
“Luciano comes with a wealth of experience in growing global brands and an excellent track record in jewelry,” Pessina said in a press release.
“He has a very strong focus on consumers combined with great leadership capabilities, and he is just the right person to lead our continued progress in North America.”
The United States is Pandora’s largest market, accounting for 24 percent of the company’s revenue in 2020.
The North American cluster is the largest of Pandora’s 10 geographical clusters and includes 1,500 points of sale, as well as 500 concept stores, in the U.S., Canada and the Caribbean.
The area employs more than 3,000 people.
The U.S. market is a key focus in Pandora’s new “Phoenix” growth strategy, the company said, noting it has “identified significant growth opportunities in the U.S. and is planning on further network expansion and investments.”
Among those opportunities could be “Pandora Brilliance,” the company’s much-talked-about line of lab-grown diamond jewelry that’s currently being tested in the United Kingdom. CEO Alexander Lacik recently told Bloomberg Quint that Pandora is going “all in” on marketing the line.
Rodembusch will be tasked with not only leading the North American division, but also continuing the omnichannel integration of Pandora’s physical and online stores, alongside its franchise partners.
“Pandora has come out of its turnaround in great shape, and it is a very exciting moment to join the brand. I see tremendous opportunity to grow the business in North America and look forward to being part of the team,” said Rodembusch.
More on Majors
The Latest
SourcingSep 09, 2025
Anglo American to Merge With Canadian Copper Miner Anglo plans to merge with Teck Resources Ltd. to form Anglo Teck. The deal changes nothing about its plans to offload De Beers.
AuctionsSep 09, 2025
‘The Mellon Blue’ to Return to Auction, This Time at Christie’s The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million.
AuctionsSep 09, 2025
Phillips Names Dianne Batista Head of Jewels, New YorkThe industry veteran joins the auction house as it looks to solidify its footprint in the jewelry market.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
IndependentsSep 08, 2025
Take a Look Inside the New Korman Store in AustinThe Texas-based jeweler has also undergone a brand refresh, debuting a new website and logo.
Weekly QuizSep 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsSep 08, 2025
Sotheby’s To Auction ‘Exceptional’ Collection of JAR, Suzanne Belperron JewelsThe single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.
Events & AwardsSep 08, 2025
27 Can’t-Miss Converge Sessions, Events From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
ColumnistsSep 05, 2025
Peter Smith: A Lasting Lesson From Maurice Tempelsman Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.
CollectionsSep 05, 2025
Piece of the Week: Jamie Turner’s ‘Victoria’ Necklace The “Victoria” necklace features a labradorite hugged by diamond accents in 18-karat yellow gold.
Policies & IssuesSep 05, 2025
Trump Takes Tariffs Case to the Supreme Court Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.
WatchesSep 05, 2025
Patrick Mahomes Is the New Hublot Brand AmbassadorThe Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.
SourcingSep 04, 2025
Lucara Unveils Unusual 37-Carat Pink DiamondThe Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.
WatchesSep 04, 2025
Breitling Takes Its NFL Game to the Next Level Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.
Events & AwardsSep 04, 2025
The NYC Jewelry, Antique, & Object Show Returns in NovemberNYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.
SourcingSep 03, 2025
Gemfields Confirms Completion of Fabergé SaleU.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.
MajorsSep 03, 2025
These Are the Nearly 300 Claire’s Stores Set to CloseA new court filing details the locations of the stores that will close, as well as the 830 that will remain open.
MajorsSep 03, 2025
Stuller Releases 2 New Catalogs The new catalogs are “Tools, Equipment, & Metals” and “Findings & Metals.”
TrendsSep 03, 2025
Amanda’s Style File: A Perfect BirthstoneSapphire’s variety of colors make it the perfect birthstone for September.
FinancialsSep 02, 2025
Lab-Grown Diamonds, Lower-Priced Fashion Jewelry Drive Signet Jewelers’ Q2 SalesThe retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.
MajorsSep 02, 2025
Birks CEO Jean-Christophe Bédos Steps DownNiccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.
MajorsSep 02, 2025
Harry Winston Opens Its Largest Flagship in JapanThe three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.
CollectionsSep 02, 2025
Stephanie Gottlieb Debuts Silver Designs in ‘All Hours’ CollabThe collection is a collaboration between Stephanie Gottlieb Fine Jewelry and Oak and Luna, focusing on understated essentials.
AuctionsAug 29, 2025
Sotheby’s UAE Sale to Feature 32-Carat Fancy Vivid Orangy Pink DiamondThe highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.
FinancialsAug 29, 2025
Movado’s Q2 Sales Rebound Despite Tariff ImpactCEO Efraim Grinberg noted a resurgence in the fashion watch market.
CollectionsAug 29, 2025
Piece of the Week: Mark Davis’ ‘Bullseye’ Necklace The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.
