Former Tiffany Exec to Lead Pandora’s North American Division

Copenhagen, Denmark—Pandora has hired a new general manager for North America following the departure of Sid Keswani last month.

Former Tiffany & Co. executive Luciano Rodembusch will join the company on Aug. 2. He will report to Chief Commercial Officer Martino Pessina.

Rodembusch was with Tiffany for more than 10 years serving in international leadership roles, most recently as senior vice president of the Americas.

Before that, he held sales, marketing, and management positions at British beverage company Diageo, Bristol-Meyers Squibb, and Procter & Gamble.

“Luciano comes with a wealth of experience in growing global brands and an excellent track record in jewelry,” Pessina said in a press release. 

“He has a very strong focus on consumers combined with great leadership capabilities, and he is just the right person to lead our continued progress in North America.” 

The United States is Pandora’s largest market, accounting for 24 percent of the company’s revenue in 2020.

The North American cluster is the largest of Pandora’s 10 geographical clusters and includes 1,500 points of sale, as well as 500 concept stores, in the U.S., Canada and the Caribbean.

The area employs more than 3,000 people.

The U.S. market is a key focus in Pandora’s new “Phoenix” growth strategy, the company said, noting it has “identified significant growth opportunities in the U.S. and is planning on further network expansion and investments.”

Among those opportunities could be “Pandora Brilliance,” the company’s much-talked-about line of lab-grown diamond jewelry that’s currently being tested in the United Kingdom. CEO Alexander Lacik recently told Bloomberg Quint that Pandora is going “all in” on marketing the line.

Rodembusch will be tasked with not only leading the North American division, but also continuing the omnichannel integration of Pandora’s physical and online stores, alongside its franchise partners. 

“Pandora has come out of its turnaround in great shape, and it is a very exciting moment to join the brand. I see tremendous opportunity to grow the business in North America and look forward to being part of the team,” said Rodembusch.