MajorsJun 17, 2021
Former Pandora Exec to Lead Consulting CompanyMajorsJun 30, 2021
Former Tiffany Exec to Lead Pandora’s North American Division
Luciano Rodembusch will step into the role of general manager of North America on Aug. 2.
Luciano Rodembusch, former senior vice president of the Americas at Tiffany & Co., is Pandora’s new general manager for North America.
Copenhagen, Denmark—Pandora has hired a new general manager for North America following the departure of Sid Keswani last month.
Former Tiffany & Co. executive Luciano Rodembusch will join the company on Aug. 2. He will report to Chief Commercial Officer Martino Pessina.
Rodembusch was with Tiffany for more than 10 years serving in international leadership roles, most recently as senior vice president of the Americas.
Before that, he held sales, marketing, and management positions at British beverage company Diageo, Bristol-Meyers Squibb, and Procter & Gamble.
“Luciano comes with a wealth of experience in growing global brands and an excellent track record in jewelry,” Pessina said in a press release.
“He has a very strong focus on consumers combined with great leadership capabilities, and he is just the right person to lead our continued progress in North America.”
Related stories will be right here …
Former Tiffany & Co. executive Luciano Rodembusch will join the company on Aug. 2. He will report to Chief Commercial Officer Martino Pessina.
Rodembusch was with Tiffany for more than 10 years serving in international leadership roles, most recently as senior vice president of the Americas.
Before that, he held sales, marketing, and management positions at British beverage company Diageo, Bristol-Meyers Squibb, and Procter & Gamble.
“Luciano comes with a wealth of experience in growing global brands and an excellent track record in jewelry,” Pessina said in a press release.
“He has a very strong focus on consumers combined with great leadership capabilities, and he is just the right person to lead our continued progress in North America.”
The United States is Pandora’s largest market, accounting for 24 percent of the company’s revenue in 2020.
The North American cluster is the largest of Pandora’s 10 geographical clusters and includes 1,500 points of sale, as well as 500 concept stores, in the U.S., Canada and the Caribbean.
The area employs more than 3,000 people.
The U.S. market is a key focus in Pandora’s new “Phoenix” growth strategy, the company said, noting it has “identified significant growth opportunities in the U.S. and is planning on further network expansion and investments.”
Among those opportunities could be “Pandora Brilliance,” the company’s much-talked-about line of lab-grown diamond jewelry that’s currently being tested in the United Kingdom. CEO Alexander Lacik recently told Bloomberg Quint that Pandora is going “all in” on marketing the line.
Rodembusch will be tasked with not only leading the North American division, but also continuing the omnichannel integration of Pandora’s physical and online stores, alongside its franchise partners.
“Pandora has come out of its turnaround in great shape, and it is a very exciting moment to join the brand. I see tremendous opportunity to grow the business in North America and look forward to being part of the team,” said Rodembusch.
Editors' Picks
Sponsored by
More on Majors
The Latest
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas FlagshipThe revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired WatchThe special-edition piece marks the 140th anniversary of the iconic beverage brand.
Weekly QuizJun 11, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are TrendingHere are 13 small charms to inspire your layered looks this summer.
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of LoveOur Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation StudioMarie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse RetiresThe industry veteran is bringing his 56-year run in the fine jewelry sector to an end.
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry VoicesThe panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, LiterallyInspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for SoutheastThe company has promoted Katherine Whitacre to the role.
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone TrioThose born in June can celebrate with pearl, alexandrite, and moonstone jewelry.
