MajorsJun 17, 2021
Former Pandora Exec to Lead Consulting CompanyMajorsJun 30, 2021
Former Tiffany Exec to Lead Pandora’s North American Division
Luciano Rodembusch will step into the role of general manager of North America on Aug. 2.
Luciano Rodembusch, former senior vice president of the Americas at Tiffany & Co., is Pandora’s new general manager for North America.
Copenhagen, Denmark—Pandora has hired a new general manager for North America following the departure of Sid Keswani last month.
Former Tiffany & Co. executive Luciano Rodembusch will join the company on Aug. 2. He will report to Chief Commercial Officer Martino Pessina.
Rodembusch was with Tiffany for more than 10 years serving in international leadership roles, most recently as senior vice president of the Americas.
Before that, he held sales, marketing, and management positions at British beverage company Diageo, Bristol-Meyers Squibb, and Procter & Gamble.
“Luciano comes with a wealth of experience in growing global brands and an excellent track record in jewelry,” Pessina said in a press release.
“He has a very strong focus on consumers combined with great leadership capabilities, and he is just the right person to lead our continued progress in North America.”
Related stories will be right here …
Former Tiffany & Co. executive Luciano Rodembusch will join the company on Aug. 2. He will report to Chief Commercial Officer Martino Pessina.
Rodembusch was with Tiffany for more than 10 years serving in international leadership roles, most recently as senior vice president of the Americas.
Before that, he held sales, marketing, and management positions at British beverage company Diageo, Bristol-Meyers Squibb, and Procter & Gamble.
“Luciano comes with a wealth of experience in growing global brands and an excellent track record in jewelry,” Pessina said in a press release.
“He has a very strong focus on consumers combined with great leadership capabilities, and he is just the right person to lead our continued progress in North America.”
The United States is Pandora’s largest market, accounting for 24 percent of the company’s revenue in 2020.
The North American cluster is the largest of Pandora’s 10 geographical clusters and includes 1,500 points of sale, as well as 500 concept stores, in the U.S., Canada and the Caribbean.
The area employs more than 3,000 people.
The U.S. market is a key focus in Pandora’s new “Phoenix” growth strategy, the company said, noting it has “identified significant growth opportunities in the U.S. and is planning on further network expansion and investments.”
Among those opportunities could be “Pandora Brilliance,” the company’s much-talked-about line of lab-grown diamond jewelry that’s currently being tested in the United Kingdom. CEO Alexander Lacik recently told Bloomberg Quint that Pandora is going “all in” on marketing the line.
Rodembusch will be tasked with not only leading the North American division, but also continuing the omnichannel integration of Pandora’s physical and online stores, alongside its franchise partners.
“Pandora has come out of its turnaround in great shape, and it is a very exciting moment to join the brand. I see tremendous opportunity to grow the business in North America and look forward to being part of the team,” said Rodembusch.
More on Majors
The Latest
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital PlaybookHigh-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry DesignersThe designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Weekly QuizMay 21, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas ScheduleThe trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas ShowThe Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is ComingBring a cool tone to your summer jewelry with these white metal pieces.
Events & AwardsMay 22, 2026
Instore Buys JA New York ShowThe deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ CollectionThe “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury ShoppersFourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial ScholarshipThe new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.
SourcingMay 21, 2026
Botswana, Angola Join WFDBThe addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting SeniorsThe NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEOFormer Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused PandemoniumThe $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal ModernWith gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales TruthsIn a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine JewelryIn a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into JoyThe “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ EmeraldThe jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.
