Sourcing

Petra Puts 39-Carat Blue Diamond Up for Sale

SourcingJun 21, 2021

Petra Puts 39-Carat Blue Diamond Up for Sale

The stone, which is similar to the rough diamond that produced the “Blue Moon of Josephine,” is expected to sell for upward of $50 million.

20210617_39 carat blue diamond.jpg
Miner Petra Diamonds recovered this 39.34-carat Type IIb blue diamond from the Cullinan Mine in April. It’s showing the diamond to potential buyers this month, with tender bids closing around July 12.
London—Petra Diamonds Ltd. has released details on the sale process for the nearly-40-carat blue diamond it recovered from the Cullinan mine in April, a remarkable stone expected to sell for upward of $50 million.

Viewings of the 39.34-carat, Type IIb stone will take place throughout June and into early July, including a stop in New York from July 7-9.

Tender bids are scheduled to close on or around Monday, July 12 at 10 a.m. EDT. 

In an interview with National Jeweler last week, George Togholian, a gemologist at L.J. West Diamonds, compared the 39.34-carat diamond to another big chunk of blue rough mined at Cullinan in January 2014—the 29-carat stone that became the $48.5 million “Blue Moon of Josephine.”  

New York-based Cora International cut that stone, and Togholian, who worked as a gemologist and consultant for the company then, helped with the planning process.  

Though he has not seen the 39.34-carat rough diamond in person yet, he said in pictures it looks “very similar” to the rough that produced the Blue Moon, possessing the color and texture specific to blues from Cullinan. 

“This is a special tone of blue. It’s not comparable to any other diamond that comes to auction,” Togholian said. 

“In my opinion, these are the best of the blues. This is on another level.”

While he declined to share his guess as to the diamond’s sale price, Togholian did note the 39-carat rough probably will deliver about a 40 percent yield—the yield for blues and pinks is generally less than yellow or white diamonds because the material is not as smooth, he noted—which means a polished diamond of about 15 to 16 carats. 

 Related stories will be right here … 

That’s 3 to 4 carats larger than the 12.03-carat Blue Moon of Josephine, which still holds the world auction record for highest-grossing gemstone per carat at $4 million.

Joseph Namdar, of Namdar Inc., described the 39.34-carat blue rough as a “very special diamond” that is “thought to be one of the purest blues to ever be mined.” 

While noting bidding is unpredictable, he put the rough diamond’s sale price at $55 million to $65 million.

Petra Diamonds operates three underground diamond mines in South Africa—the Cullinan, Finsch, and Koffiefontein—as well the open-pit Williamson mine in Tanzania. Williamson has been on care and maintenance since April 2020. 

The Cullinan mine has produced a number of famous diamonds, including, of course, the 3,106-carat Cullinan, the rough that produced the 69-carat Taylor-Burton Diamond, and the aforementioned 29-carat blue rough that became the Blue Moon of Josephine

Anyone interested in scheduling a viewing of the 39.34-carat blue diamond should contact Petra’s Group Head of Sales and Marketing Greg Stephenson at diamondsales@petradiamonds.com or +27 836 379 849. 

The Latest

Brilliant Earth Jane Goodall olive branch necklace and earrings
FinancialsMay 07, 2026
Brilliant Earth Appeals to Higher-Income Shoppers in Q1

The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.

Kashmir sapphire ring
AuctionsMay 07, 2026
‘Spectacular’ Kashmir Sapphire Headlines Heritage Spring Jewelry Sale

Led by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.

Billy Welshoff
MajorsMay 07, 2026
Gannon & Scott Names New Regional Account Executive

In his new role, sales specialist Billy Welshoff will focus on the eastern United States.

Antique Jewelry & Watch Show
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las Vegas

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

José Gaztelu
WatchesMay 07, 2026
Chrono24 Names New CEO

José Gaztelu has been promoted to the role, which has been vacant since last year.

Weekly QuizApr 30, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Jewelers of America Logo
Events & AwardsMay 07, 2026
JA Accepting Applications for 2026 Scholarship Program

It has also opened the application period for the Seymour & Evelyn Holtzman Bench Scholarship through June 30.

Pandora lab grown diamond rings
FinancialsMay 06, 2026
Pandora to Add Carbon Footprint Info to Lab-Grown Diamonds

The company announced the change alongside its Q1 results, which showed that the jewelry brand’s year is off to a shaky start.

lvajws image 1.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Saks Fifth Avenue door sign
MajorsMay 06, 2026
Saks Global Begins Layoffs, Reorganization Plans Closer to Approval

The retailer will cut 16 percent of its corporate workforce as part of its plan to exit bankruptcy.

Heuer Monaco Le Mans
AuctionsMay 06, 2026
Steve McQueen’s Heuer Monaco Watch Heads to Sotheby's

Of the many examples used in the filming of “Le Mans,” this one is believed to have spent the most time on Steve McQueen’s wrist.

Met Gala 2026 Beyonce, Lisa Manobal, Hailey Bieber
EditorsMay 05, 2026
This Ohio Designer’s Jewelry Made It to the Met Gala

Megan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.

New York City FC winning the Philip F. Anschutz MLS Cup Trophy in 2021
Events & AwardsMay 05, 2026
AMNH to Showcase Famous Jewelry, Trophies in Sports History

The museum’s new exhibition will feature one of Jesse Owen’s Olympic medals, Yogi Berra’s crown, Super Bowl rings, and more.

Exhibitor at JIS
Events & AwardsMay 05, 2026
JIS Launches Brand Exposure Program

The new program provides access to media exposure and editorial opportunities for exhibitors and retailers.

Melanie Georgacopoulos Eclipse Collection Campaign Imagery
CollectionsMay 04, 2026
Melanie Georgacopoulos Turns Pearls Into Light for ‘Eclipse’ Collection

The “Eclipse” jewelry collection captures the fleeting moment where light and shadow align though onyx, diamonds, and freshwater pearls.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsMay 04, 2026
The Key Mindset for Better Trade Show Buying

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

Mugshot of 20-year-old Landen Julian Ballard of Vero Beach, Florida
CrimeMay 04, 2026
Pawn Shop Manager Shot, Killed in Florida

Lazaro Rodriguez Vega was murdered inside Cash Out Gold and Silver in Fort Pierce. A 20-year-old man has been charged in the case.

Gild Zadok, Segev Zadok, and Jonathan Zadok at Austin park
IndependentsMay 04, 2026
Zadok Jewelers, Austin Parks Foundation Support Wildflower Preservation

A portion of every engagement ring sold in its Austin showroom will support the care and preservation of Austin’s wildflowers and green spaces.

Gemist new retailer offering
TechnologyMay 01, 2026
Gemist, Saban Onyx Partner on Retailer-Focused Customization Offering

Their partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.

Hand putting gas pump in car
SurveysMay 01, 2026
Consumer Confidence Inches Up in April Despite Rising Gas Prices

Respondents were concerned about the Middle East conflict and how it will impact their finances.

Tiffany & Co. Blue Book 2026: Hidden Garden Butterfly Diamond Necklace
CollectionsMay 01, 2026
A ‘Hidden Garden’ Emerges in Tiffany & Co.’s 2026 Blue Book

Our Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.

The Retail Smiths partner and National Jeweler columnist Peter Smith
ColumnistsApr 30, 2026
Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.

Claire’s new summer campaign
MajorsApr 30, 2026
Claire’s New Summer Campaign Is a Sensory Wonderland for Gen Alpha

“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.

Cartier London Crash Watch
AuctionsApr 30, 2026
Vintage Cartier Watch Crashes Through Records, Selling for $2M

Believed to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.

Police cars
CrimeApr 30, 2026
Masked Group Uses Hammers, Pepper Spray in Texas Jewelry Store Robbery

Officials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.

OAR26_NJ_bulletin_1872x1052_01.jpg
Supplier BulletinApr 30, 2026
OROAREZZO 2026: The B2B Event for Italian Excellence in Goldsmith, Jewelry and Silver Manufacturing

Sponsored by OROAREZZO International Jewelry Exhibition

Tiffany & Co. Mother’s Day email opt out
TechnologyApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-Out

Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.

Dick Abbott
IndependentsApr 29, 2026
Dick Abbott to Retire From The Edge

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy