SurveysJun 16, 2021
Are You Going to Las Vegas This August?Events & AwardsJun 17, 2021
Jewelers for Children Brings Back Live Events in Vegas, Dallas
There will also be a virtual component for those not in attendance.
Las Vegas—As COVID-19 restrictions wane, Jewelers for Children (JFC) joins the growing schedule of in-person jewelry events.
Coinciding with the Couture Show (Aug. 24-26) and JCK Las Vegas (Aug. 27-30), JFC will host its annual Rings of Strength event in Las Vegas.
On Thursday, Aug. 26 at 5:30 a.m., participants are invited to run or walk five kilometers to raise money for Jewelers for Children. The starting point is outside of the Venetian Resort Hotel.
There will also be a biking option, with participants biking in Red Rock Canyon.
Money raised via participants’ fundraising websites will benefit St. Jude Children’s Research Hospital, the Elizabeth Glaser Pediatric AIDS Foundation, Make-A-Wish America, and the National CASA Association.
Since it was founded in 1999, JFC has raised $57 million for these organizations through the generous help of the jewelry industry.
Those interested in participating in the Rings of Strength event will have a second opportunity to do so in person.
Another Rings of Strength 5k run and walk will take place the opening day of AGS Conclave in Dallas, on Sunday, Sept. 12 at 6:30 a.m, starting at the Sheraton Dallas Downtown.
For those unable to attend the Las Vegas and Dallas events, like last year, there is also a virtual way to participate.
Anyone can participate virtually any time now through September 15, with the option to run, walk, bicycle, or even just mow their lawns. Everyone is welcome, even if they don’t complete the entire five kilometers.
If desired, virtual participants can even link fitness trackers and smart watches to share their progress online as they race.
JFC Board Chair Debra Puzio said, “Rings of Strength is one of our largest and most popular events. We weren’t able to hold in-person events last year and it’s exciting to bring them back to two locations this year.
“The virtual event held last year proved very popular and we’re thrilled to be able to offer it as an option for those who may not be attending market week in Las Vegas or have other commitments at that time. This year presents an opportunity that fits into everyone’s schedule.”
To register or for more information, visit RingsOfStrength.org.
Related stories will be right here …
Coinciding with the Couture Show (Aug. 24-26) and JCK Las Vegas (Aug. 27-30), JFC will host its annual Rings of Strength event in Las Vegas.
On Thursday, Aug. 26 at 5:30 a.m., participants are invited to run or walk five kilometers to raise money for Jewelers for Children. The starting point is outside of the Venetian Resort Hotel.
There will also be a biking option, with participants biking in Red Rock Canyon.
Money raised via participants’ fundraising websites will benefit St. Jude Children’s Research Hospital, the Elizabeth Glaser Pediatric AIDS Foundation, Make-A-Wish America, and the National CASA Association.
Since it was founded in 1999, JFC has raised $57 million for these organizations through the generous help of the jewelry industry.
Those interested in participating in the Rings of Strength event will have a second opportunity to do so in person.
Another Rings of Strength 5k run and walk will take place the opening day of AGS Conclave in Dallas, on Sunday, Sept. 12 at 6:30 a.m, starting at the Sheraton Dallas Downtown.
For those unable to attend the Las Vegas and Dallas events, like last year, there is also a virtual way to participate.
Anyone can participate virtually any time now through September 15, with the option to run, walk, bicycle, or even just mow their lawns. Everyone is welcome, even if they don’t complete the entire five kilometers.
If desired, virtual participants can even link fitness trackers and smart watches to share their progress online as they race.
JFC Board Chair Debra Puzio said, “Rings of Strength is one of our largest and most popular events. We weren’t able to hold in-person events last year and it’s exciting to bring them back to two locations this year.
“The virtual event held last year proved very popular and we’re thrilled to be able to offer it as an option for those who may not be attending market week in Las Vegas or have other commitments at that time. This year presents an opportunity that fits into everyone’s schedule.”
To register or for more information, visit RingsOfStrength.org.
Editors' Picks
Sponsored by
More on Events & Awards
The Latest
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in BusinessThe third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New CapsuleThe “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRFThe retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMODaniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.
Weekly QuizAug 20, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US OpenIn our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is HereFounder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.
AuctionsAug 20, 2026
Storied Unicorn Brooch Up for Auction Gallops to New Home The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.
Events & AwardsAug 20, 2026
MJSA Education Foundation Names 5 Scholarship WinnersThe five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.
MajorsAug 20, 2026
Plumb Club Elects 2026-2027 BoardSteven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.
MajorsAug 19, 2026
Mike Alexander To Succeed Scott Murphy as Jewelers Mutual CEO Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In ProgramThe jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every DayThe new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on GiveawayThe jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ CollectionMarquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to FloridaThe inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
