The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
Tiffany Exec Joins Board of Lab-Grown Diamond Brand
Pamela Cloud, former chief merchandising officer at Tiffany & Co., is the newest member of Aether’s advisory board.

Cloud, the former senior vice president and chief merchandising officer at Tiffany, managed the jeweler’s key product categories and global merchandising operations.
She left the company in July 2019 after 25 years.
“Pamela is an experienced strategist with a deep understanding of how to build enduring consumer brands while leveraging operational scale,” Aether said in a press release announcing the appointment.
Its lab-grown diamonds are created using carbon filtered out of polluted air, according to Aether, differentiating the company from lab-grown diamond companies who source their carbon from fossil fuels.
Aether’s lab-grown diamonds are accompanied by a grading report from the International Gemological Institute.
“Their ability to create the world’s first diamonds to have a positive environmental impact is remarkable, and combined with their branding and market positioning, I believe they will help to shape the future of how the world views and appreciates diamond jewelry,” Cloud said, adding she is also an investor in the company.
Aether CEO and co-founder Ryan Shearman described Cloud as “one of the best in the industry at embedding iconic jewelry designs and collections into the DNA of powerhouse brands.”
“I look forward to having our team benefit from Pam’s experience and guidance, and for all of us to put our collective minds and hearts together to create a better future for the diamond industry and for the planet,” Shearman said.
The luxury jeweler’s executive team and advisory board features members from David Yurman, Cartier, Harry Winston, Chanel, Stephen Webster, Pandora, Theo Fennell, and Mikimoto.
For more information about Aether, visit the company’s website.
The Latest

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.


From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

























