Tiffany Exec Joins Board of Lab-Grown Diamond Brand

Lab-GrownMar 25, 2021

Tiffany Exec Joins Board of Lab-Grown Diamond Brand

Pamela Cloud, former chief merchandising officer at Tiffany & Co., is the newest member of Aether’s advisory board.

A Horizon Double Diamond ring by lab-grown diamond company Aether ($25,898). Former Tiffany executive Pamela Cloud recently join the company’s advisory board.
New York—Former Tiffany & Co. executive Pamela Cloud has been appointed to the advisory board of lab-grown diamond company Aether.

Cloud, the former senior vice president and chief merchandising officer at Tiffany, managed the jeweler’s key product categories and global merchandising operations.

She left the company in July 2019 after 25 years.

“Pamela is an experienced strategist with a deep understanding of how to build enduring consumer brands while leveraging operational scale,” Aether said in a press release announcing the appointment.

Its lab-grown diamonds are created using carbon filtered out of polluted air, according to Aether, differentiating the company from lab-grown diamond companies who source their carbon from fossil fuels.

Aether’s lab-grown diamonds are accompanied by a grading report from the International Gemological Institute.

“Their ability to create the world’s first diamonds to have a positive environmental impact is remarkable, and combined with their branding and market positioning, I believe they will help to shape the future of how the world views and appreciates diamond jewelry,” Cloud said, adding she is also an investor in the company.

Aether CEO and co-founder Ryan Shearman described Cloud as “one of the best in the industry at embedding iconic jewelry designs and collections into the DNA of powerhouse brands.”

“I look forward to having our team benefit from Pam’s experience and guidance, and for all of us to put our collective minds and hearts together to create a better future for the diamond industry and for the planet,” Shearman said.

The luxury jeweler’s executive team and advisory board features members from David Yurman, Cartier, Harry Winston, Chanel, Stephen Webster, Pandora, Theo Fennell, and Mikimoto.

For more information about Aether, visit the company’s website.

Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Events & AwardsApr 14, 2021
Centurion, CBG Jewelry Trade Shows Will Head to the Desert This Spring

They’re slated for May in Phoenix and June in Las Vegas, respectively.

FinancialsApr 14, 2021
LVMH Sees Jewelry, Watch Sales Double in Q1

This is the first fiscal quarter that includes the recently acquired Tiffany & Co.

Events & AwardsApr 14, 2021
AGS Announces Upcoming Conclave Locations

Here’s where the event will be in 2022 and 2023.

Brought to you by
4 Reasons You Need This Program for Mother’s Day

Learn how to increase customer loyalty and revenue by making JM™ Care Plan a cornerstone of your business plan.

WatchesApr 14, 2021
Net-a-Porter, Mr Porter Give Watch Lovers Exclusive Access to Watches and Wonders

For the second year, the e-tailer offered its customers “first-to-market” dibs on the latest timepieces.

Weekly QuizApr 08, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of April 5-9, 2021.
Take the Quiz
CrimeApr 13, 2021
2 Men Plead Guilty in Murder of Texas Jeweler

The men, one of whom is the late Theodore Shaughnessy’s son, both received 35-year prison sentences.

FinancialsApr 13, 2021
Signet Ups Fiscal Guidance Following Strong Q1

The jewelry giant posted stronger-than-expected conversion rates and higher average ticket values in the first quarter.

Brought to you by
Evaluating Your Inventory For Success in 2021 

After months of pandemic-driven social distancing, restrictions and lock-downs, consumers will be excited to visit your store. Now is the time to ensure you have the right inventory on-hand to capitalize on that excitement!

IndependentsApr 13, 2021
Trend Forecaster Paola De Luca to Offer Virtual Courses

They will cover jewelry marketing and product and design trends, and the first session is free.