Lab-Grown

Tiffany Exec Joins Board of Lab-Grown Diamond Brand

Lab-GrownMar 25, 2021

Tiffany Exec Joins Board of Lab-Grown Diamond Brand

Pamela Cloud, former chief merchandising officer at Tiffany & Co., is the newest member of Aether’s advisory board.

A Horizon Double Diamond ring by lab-grown diamond company Aether ($25,898). Former Tiffany executive Pamela Cloud recently join the company’s advisory board.
New York—Former Tiffany & Co. executive Pamela Cloud has been appointed to the advisory board of lab-grown diamond company Aether.

Cloud, the former senior vice president and chief merchandising officer at Tiffany, managed the jeweler’s key product categories and global merchandising operations.

She left the company in July 2019 after 25 years.

“Pamela is an experienced strategist with a deep understanding of how to build enduring consumer brands while leveraging operational scale,” Aether said in a press release announcing the appointment.

Its lab-grown diamonds are created using carbon filtered out of polluted air, according to Aether, differentiating the company from lab-grown diamond companies who source their carbon from fossil fuels.

Aether’s lab-grown diamonds are accompanied by a grading report from the International Gemological Institute.

“Their ability to create the world’s first diamonds to have a positive environmental impact is remarkable, and combined with their branding and market positioning, I believe they will help to shape the future of how the world views and appreciates diamond jewelry,” Cloud said, adding she is also an investor in the company.

Aether CEO and co-founder Ryan Shearman described Cloud as “one of the best in the industry at embedding iconic jewelry designs and collections into the DNA of powerhouse brands.”

“I look forward to having our team benefit from Pam’s experience and guidance, and for all of us to put our collective minds and hearts together to create a better future for the diamond industry and for the planet,” Shearman said.

The luxury jeweler’s executive team and advisory board features members from David Yurman, Cartier, Harry Winston, Chanel, Stephen Webster, Pandora, Theo Fennell, and Mikimoto.

For more information about Aether, visit the company’s website.

Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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