Associate Editor Lauren McLemore headed out West for a visit to Potentate Mining’s operation hosted by gemstone wholesaler Parlé Gems.
Tiffany Exec Joins Board of Lab-Grown Diamond Brand
Pamela Cloud, former chief merchandising officer at Tiffany & Co., is the newest member of Aether’s advisory board.

Cloud, the former senior vice president and chief merchandising officer at Tiffany, managed the jeweler’s key product categories and global merchandising operations.
She left the company in July 2019 after 25 years.
“Pamela is an experienced strategist with a deep understanding of how to build enduring consumer brands while leveraging operational scale,” Aether said in a press release announcing the appointment.
Its lab-grown diamonds are created using carbon filtered out of polluted air, according to Aether, differentiating the company from lab-grown diamond companies who source their carbon from fossil fuels.
Aether’s lab-grown diamonds are accompanied by a grading report from the International Gemological Institute.
“Their ability to create the world’s first diamonds to have a positive environmental impact is remarkable, and combined with their branding and market positioning, I believe they will help to shape the future of how the world views and appreciates diamond jewelry,” Cloud said, adding she is also an investor in the company.
Aether CEO and co-founder Ryan Shearman described Cloud as “one of the best in the industry at embedding iconic jewelry designs and collections into the DNA of powerhouse brands.”
“I look forward to having our team benefit from Pam’s experience and guidance, and for all of us to put our collective minds and hearts together to create a better future for the diamond industry and for the planet,” Shearman said.
The luxury jeweler’s executive team and advisory board features members from David Yurman, Cartier, Harry Winston, Chanel, Stephen Webster, Pandora, Theo Fennell, and Mikimoto.
For more information about Aether, visit the company’s website.
The Latest

Fordite is a man-made material created from the layers of dried enamel paint that dripped onto the floors of automotive factories.

Gilbertson has worked as a researcher, jeweler, lapidary artist, appraiser, and business owner throughout his decades in the industry.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

A decision likely won’t come until January 2026 at the earliest, and the tariffs remain in effect until then.


Located in the revamped jewelry hall at the retailer’s New York City flagship, this opening is Tabayer’s first shop-in-shop.

The new, free app offers accessible educational content, like games and podcasts, for U.S. retailers.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

As the gold price rises, the manufacturer is offering a 100 percent payout through Sept. 30 for gold clean scrap.

Jacob & Co. partnered with the German technology company on two pairs of headphones, one set with diamonds and the other with sapphires.

Guillermo del Toro’s 2025 “Frankenstein” will feature 27 jewels and objects from the storied brand, including pieces from its archives.

The Waldorf Astoria New York’s grand reopening this past summer means a homecoming for the industry group’s annual event.

Anglo plans to merge with Teck Resources Ltd. to form Anglo Teck. The deal changes nothing about its plans to offload De Beers.

The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million.

The industry veteran joins the auction house as it looks to solidify its footprint in the jewelry market.

The nonprofit awarded four students pursuing a professional career in jewelry making and design with $2,250 each.

The Texas-based jeweler has also undergone a brand refresh, debuting a new website and logo.

The two organizations have finalized and signed the affiliation agreement announced in May.

The single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.

From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.

Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.

The “Victoria” necklace features a labradorite hugged by diamond accents in 18-karat yellow gold.

Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.

The Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.

The Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.

Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.