AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8MThe filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.
TrendsJul 28, 2017
Guy Bedarida Buys Majority Stake in Marina B.
John Hardy’s former creative director plans to build three tiers of product for the brand and boost distribution in the U.S.
The Marina B. jewelry brand, started by Marina Bulgari in 1978, has changed hands a few times and now is under new ownership.
New York--Italian jewelry brand Marina B., started by Marina Bulgari, third generation of the Bulgari family, is under new ownership.
Guy Bedarida, the former creative director at John Hardy who also worked at Van Cleef & Arpels and Boucheron, has taken a majority ownership stake in the luxury jewelry brand. The deal closed at the end of June.
He now also will serve as the creative director for Marina B.
Bedarida was the designer and creative director at John Hardy from 1998 to 2015, after which he sold his stake in the company.
He told National Jeweler that after he left that position, he was eager to return to the world of high jewelry. But, rather than starting his own business, he wanted to find a “sleeping beauty” to revamp, and was thrilled to discover the possibility that Marina B. was for sale. 
She sold her brand in 1999 to Saudi Arabian sheik of Jeddah, Ahmed Fitaihi. A little more than a decade later, in 2010, it was again acquired by Paul Lubetsky, CEO of Windsor Jewelers, a buyer and seller of both estate and contemporary jewelry in New York.
Marina B. will be based in New York, with Bedarida spending his time among there, Asia and Italy.
Windsor Jewelers will retain a minority stake in the company and will collaborate on operational fronts to help manage the company in the United States, Bedarida said.
(Marina B. currently is seeking a president to run the day-to-day operations and a marketing executive.)
Bedarida said his goal will be to bring back classic Marina B. designs, inspired by more than 12,000 hand-drawn sketches that have been updated for the market, as well as creating new collections that keep in mind the brand’s DNA.
Its business strategy moving forward, he said, will include three tiers of product: one-of-a-kind high jewelry, the classic Marina B. collection and a wearable collection aimed at the millennial customer.
Price points will range from $8,000 up to $3 million.
The new ownership initially will focus on boosting distribution in the U.S. market
through one-of-a-kind and exclusive collections with Saks and Neiman Marcus as well as establishing new independent retailer partners.
The first new lines of product will be available for spring and fall 2018.
Bedarida also said that “a flagship (retail location) in Italy will be soon a must,” as well as a buildup of the brand in Europe and the Middle East.
The first new lines of product will be available for spring and fall 2018.
Bedarida also said that “a flagship (retail location) in Italy will be soon a must,” as well as a buildup of the brand in Europe and the Middle East.
More on Trends
The Latest
WatchesDec 10, 2025
There’s A New Rolex Boutique in MiamiThe new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.
SurveysDec 10, 2025
Consumer Confidence Drops in November Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
SourcingDec 10, 2025
NAJA Announces Details for 2026 ‘Ace It’ Winter Conference“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge WinnerSilas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu DhabiThe sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’tMost customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.
TechnologyDec 09, 2025
Gemvision Releases Updated MatrixGoldMatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.
Events & AwardsDec 09, 2025
MJSA Showcase Pavilion Returning to JA New York The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.
MajorsDec 08, 2025
Juell Kadet, a ‘Lifelong Pillar’ of Rogers & Hollands, Dies at 96Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.
TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart EarringsBilled as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ CampaignThe manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
