CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
TrendsJul 28, 2017
Guy Bedarida Buys Majority Stake in Marina B.
John Hardy’s former creative director plans to build three tiers of product for the brand and boost distribution in the U.S.
The Marina B. jewelry brand, started by Marina Bulgari in 1978, has changed hands a few times and now is under new ownership.
New York--Italian jewelry brand Marina B., started by Marina Bulgari, third generation of the Bulgari family, is under new ownership.
Guy Bedarida, the former creative director at John Hardy who also worked at Van Cleef & Arpels and Boucheron, has taken a majority ownership stake in the luxury jewelry brand. The deal closed at the end of June.
He now also will serve as the creative director for Marina B.
Bedarida was the designer and creative director at John Hardy from 1998 to 2015, after which he sold his stake in the company.
He told National Jeweler that after he left that position, he was eager to return to the world of high jewelry. But, rather than starting his own business, he wanted to find a “sleeping beauty” to revamp, and was thrilled to discover the possibility that Marina B. was for sale. 
She sold her brand in 1999 to Saudi Arabian sheik of Jeddah, Ahmed Fitaihi. A little more than a decade later, in 2010, it was again acquired by Paul Lubetsky, CEO of Windsor Jewelers, a buyer and seller of both estate and contemporary jewelry in New York.
Marina B. will be based in New York, with Bedarida spending his time among there, Asia and Italy.
Windsor Jewelers will retain a minority stake in the company and will collaborate on operational fronts to help manage the company in the United States, Bedarida said.
(Marina B. currently is seeking a president to run the day-to-day operations and a marketing executive.)
Bedarida said his goal will be to bring back classic Marina B. designs, inspired by more than 12,000 hand-drawn sketches that have been updated for the market, as well as creating new collections that keep in mind the brand’s DNA.
Its business strategy moving forward, he said, will include three tiers of product: one-of-a-kind high jewelry, the classic Marina B. collection and a wearable collection aimed at the millennial customer.
Price points will range from $8,000 up to $3 million.
The new ownership initially will focus on boosting distribution in the U.S. market
through one-of-a-kind and exclusive collections with Saks and Neiman Marcus as well as establishing new independent retailer partners.
The first new lines of product will be available for spring and fall 2018.
Bedarida also said that “a flagship (retail location) in Italy will be soon a must,” as well as a buildup of the brand in Europe and the Middle East.
The first new lines of product will be available for spring and fall 2018.
Bedarida also said that “a flagship (retail location) in Italy will be soon a must,” as well as a buildup of the brand in Europe and the Middle East.
More on Trends
The Latest
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ CampaignThe manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
CollectionsDec 02, 2025
Briony Raymond Introduces First FragranceThe eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.
SourcingDec 02, 2025
Petra Diamonds Elevates Interim CEOs to Permanent StatusVivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.
MajorsDec 02, 2025
Lee Krombholz Takes Over as Chair of MJSA Education FoundationIn addition, a slate of new officers and trustees were appointed to the board.
IndependentsDec 02, 2025
RJO Welcomes Its 1,200th Retail MemberWitt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.
SourcingDec 02, 2025
Brendan Laurs Honored With 2025 Bonanno AwardLaurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.
CrimeDec 01, 2025
Fourth Man Charged in Louvre Jewelry HeistThe man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.
AuctionsDec 01, 2025
Christie’s Presents ‘Splendor & Style’ CollectionThe single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.
IndependentsDec 01, 2025
Lustig Jewelers’ New Owner Is a Fellow Chicago JewelerMichael Helfer has taken the reins, bringing together two historic Chicago jewelry names.
MajorsDec 01, 2025
PGI Debuts Platinum-Filled Holiday Gift GuideThe guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury WatchesDuring its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin RingRosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday CampaignThe “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.
MajorsNov 26, 2025
Serafino Consoli Names New VP of Sales, Brand Development for the AmericasLuxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.
