Other

Rocks On: Sapphires

OtherFeb 09, 2016

Rocks On: Sapphires

It’s the blue hues that continue to reign when it comes to sapphires, though the peach and light pink shades are gaining popularity.

20151229_RocksOn-Sapphire.jpg
This cushion-shaped sapphire sold for $269,000 recently at Bonhams. It is of Ceylon origin, which is currently driving a lot of the demand in the premium sapphire market, one gemstone dealer told National Jeweler.

New York--In the world of fine jewelry, the sapphire needs little introduction. 

The gemstone has been in use for ages and traditionally is associated with qualities such as nobility, truth, sincerity and faithfulness. The most popular hue undoubtedly still is the blue, and in its finest quality the shade is the standard against which all other blue stones are compared.

Yet in today’s market, as fashion influences the use of other colors and consumers search for something different, fancy sapphires are moving into the spotlight as well. 

In fact, one of sapphire’s strengths is its color and price range diversity. The gemstone offers something for all types of shoppers, from those looking for collectible pieces to more affordable decorative objects and beads.

Supply
Like many colored gemstones these days, the supply of sapphires is not keeping up with global demand, as markets across the world continue to clamor for all colors of the stone. 

“Relative to worldwide demand, which has grown tremendously over the last 10 years mainly due to the increase of the size of the market in China, the supply of any type of desirable sapphire continues to tighten,” said gemstone dealer John Bachman.

The sapphire market’s main challenge right now is finding enough good quality stones at the source. While discoveries in Madagascar and Tanzania increased the supply several years ago, the global market absorbed that, and continues to want more.

Bachman said that while there has been some increase in the supply of heated blue sapphires due to improvement and new treatment techniques, he has seen quantities of natural material flat-line or decline slightly over the last few years. 

If supply isn’t increased soon to alleviate prices, growth in sapphire sales will be difficult.

Cara Williams of Bear Essentials agreed that she’s seeing supply down across the board, but “most markedly in the finer grades.” Luckily, she echoed that there has been some increase in supplies of heated blue sapphires due to improvement and new treatment techniques, allowing for greater supply in that area.

Demand
Sapphires are in demand from jewelry consumers now perhaps more than ever due to, among other factors, increased media exposure, and is expected to continue to increase.

Blue sapphires are still the most in-demand, though Bachman notes that in the last couple of years, desire for the pastel colors, particularly peach and light pink, has increased sharply.

Demand for any particular color largely is driven by trends in fashion and other consumer markets.  With Pantone’s recent announcement that Rose Quartz will be one of two colors of the year for 2016, the pastel-hued sapphires likely will continue to trend upward in popularity.

Williams also noted the increasing demand for pastel colors, though demand outpaces supply as peaches and pinks are not common colors for sapphires.

Untreated sapphires too are “beginning to get some well-deserved recognition,” she said. She added that this is something Bear Essentials always has dealt in, but it used to be a small market for the gem connoisseurs. Now, as buyers are more educated by the Internet, many more are asking for untreated stones and will pay more for them.

The United States also is adjusting to market dominance changes, Williams said. 

Whereas the finest sapphires might have been sent to the U.S. first at one point, now the Chinese luxury market is changing things and the high quality gems are headed there.

Pricing
When comparing stones of the same quality, Bachman said natural, untreated padparadscha and blue sapphires continue to be the most expensive, followed by pink and orange, then by purple, violet, fancy light shades and yellows. 

Prices of all unheated natural sapphires of any color have remained “buoyant,” he said, though “Heat-treated blue sapphire is still the No. 1 volume seller, with prices trending slightly upward in popular sizes and stable in sizes over 10 carats.”

In fact, he said that in his 40 years of experience in the market, he has never seen the price of sapphires from the source drop, except briefly during times of big discoveries or major Western recessions. “When prices have dropped, sales and demand increased, ultimately forcing upward price pressure again,” Bachman said. 

Williams told National Jeweler that she doesn’t foresee the relative pricing of sapphires changing much in the coming years, as it is a traditional gem and thereby less impacted by trends than other colored gemstones.

And while size and quality used to be the primary factors driving price, she said geographic origin now plays a greater role, due in part to the prevalence of lab reports. While Kashmir is the most desired and expensive origin, it makes up a small part of the market. 

Burmese sapphires are next in prominence but stones from this origin of a decent size and quality also are extremely rare. Ceylon stones really are what is currently driving most of the premium market, followed closely by Madagascar sapphires, Williams said.

She also noted that, “There needs to be some leveling out of the prices we’ve seen rise over the past few years.”  

In addition, in September 2014, colored gemstone miner Gemfields announced that it had entered into a joint venture with East West Gem Investment Limited in Sri Lanka to add sapphire mining to its portfolio, which already include emerald and ruby operations.

It remains to be seen what impact the company’s addition of the last of the “big three” will have for the sapphire market.

Design trends
A major design trend that seems to be happening for sapphires right now is the inclusion of the blue stones as accents in bridal, on the shank or even as a halo surrounding the white center diamond. 

The blue stones offer the perfect pop of color for brides that are looking for something a little different but still with a classic feel.

Williams also noted that cushion cuts and more precise cutting are trending with sapphires. 

When it comes to jewelry, she added, the finer stones tend to get set into traditional designs while fancy-colored sapphire melee is popping up in trendier places, as micro-pave, in narrow bands or as multi-colored accents. 

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Daughters of the Deep indicolite earrings
EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking About

From a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.

Pat Pruitt Dragonfly Earrings
TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election Night

Groundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.

Colin Jost in Kay Jewelers holiday ad
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday Ad

Jost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.

overnight btyb 1026.png
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to Sell

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

GCAL 8X_NJSB_1.jpg
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the Counter

Sponsored by GCAL by Sarine

Weekly QuizNov 05, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Wrapped holiday gift boxes
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This Year

From shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.

Little Pet Portrait Pendants by Russell Jones & Judi Powers
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New Collaboration

The designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Brilliant Earth Elizabeth Taylor jewelry
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3

Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.

Swarovski Joy: The Swarovski Musical Campaign with Ariana Grande
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign

“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.

GIA logo
GradingNov 05, 2026
GIA to Offer Next-Day Holiday Services

The lab will bring back its complimentary next-day service for some reports starting next week.

Cartier bracelet and ring
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia Airport

A Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.

Pandora celestial chandelier earrings
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on Design

New collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.

NYC Jewelry Week Biolgems Jewelry Exhibition
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition Yet

The citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.

Lanessa Elrod
MajorsNov 04, 2026
Bergdorf Goodman Names New President

Lanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.

Replica of Infinity Gauntlet
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for Auction

A replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.

Arthur Klein
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89

Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.

Zadok Jewelers
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet Giveaway

To enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.

David Yurman Gem Awards Grant 2027 Graphic
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 Applications

The grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.

Kirstin Viland, Joanna Kovacs, Shari Lukacs
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship Winners

The winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.

Sothebys Romanov sapphire
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s Geneva

The rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.

Fake Audemars Piguet watch
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet Watches

It is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.

Jewelers of America new board members
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board

Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.

Kristi Yamaguchi Wearing Always Dream Collection
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ Collection

The jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.

2026 AGTA Spectrum & Cutting Edge Awards Best Of Winners
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum Awards

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Edina Kiss Eye Pendants on Charm Necklace
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’

Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.

Alexis Hoopes
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising Officer

Alexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy