Other

Rocks On: Sapphires

OtherFeb 09, 2016

Rocks On: Sapphires

It’s the blue hues that continue to reign when it comes to sapphires, though the peach and light pink shades are gaining popularity.

20151229_RocksOn-Sapphire.jpg
This cushion-shaped sapphire sold for $269,000 recently at Bonhams. It is of Ceylon origin, which is currently driving a lot of the demand in the premium sapphire market, one gemstone dealer told National Jeweler.

New York--In the world of fine jewelry, the sapphire needs little introduction. 

The gemstone has been in use for ages and traditionally is associated with qualities such as nobility, truth, sincerity and faithfulness. The most popular hue undoubtedly still is the blue, and in its finest quality the shade is the standard against which all other blue stones are compared.

Yet in today’s market, as fashion influences the use of other colors and consumers search for something different, fancy sapphires are moving into the spotlight as well. 

In fact, one of sapphire’s strengths is its color and price range diversity. The gemstone offers something for all types of shoppers, from those looking for collectible pieces to more affordable decorative objects and beads.

Supply
Like many colored gemstones these days, the supply of sapphires is not keeping up with global demand, as markets across the world continue to clamor for all colors of the stone. 

“Relative to worldwide demand, which has grown tremendously over the last 10 years mainly due to the increase of the size of the market in China, the supply of any type of desirable sapphire continues to tighten,” said gemstone dealer John Bachman.

The sapphire market’s main challenge right now is finding enough good quality stones at the source. While discoveries in Madagascar and Tanzania increased the supply several years ago, the global market absorbed that, and continues to want more.

Bachman said that while there has been some increase in the supply of heated blue sapphires due to improvement and new treatment techniques, he has seen quantities of natural material flat-line or decline slightly over the last few years. 

If supply isn’t increased soon to alleviate prices, growth in sapphire sales will be difficult.

Cara Williams of Bear Essentials agreed that she’s seeing supply down across the board, but “most markedly in the finer grades.” Luckily, she echoed that there has been some increase in supplies of heated blue sapphires due to improvement and new treatment techniques, allowing for greater supply in that area.

Demand
Sapphires are in demand from jewelry consumers now perhaps more than ever due to, among other factors, increased media exposure, and is expected to continue to increase.

Blue sapphires are still the most in-demand, though Bachman notes that in the last couple of years, desire for the pastel colors, particularly peach and light pink, has increased sharply.

Demand for any particular color largely is driven by trends in fashion and other consumer markets.  With Pantone’s recent announcement that Rose Quartz will be one of two colors of the year for 2016, the pastel-hued sapphires likely will continue to trend upward in popularity.

Williams also noted the increasing demand for pastel colors, though demand outpaces supply as peaches and pinks are not common colors for sapphires.

Untreated sapphires too are “beginning to get some well-deserved recognition,” she said. She added that this is something Bear Essentials always has dealt in, but it used to be a small market for the gem connoisseurs. Now, as buyers are more educated by the Internet, many more are asking for untreated stones and will pay more for them.

The United States also is adjusting to market dominance changes, Williams said. 

Whereas the finest sapphires might have been sent to the U.S. first at one point, now the Chinese luxury market is changing things and the high quality gems are headed there.

Pricing
When comparing stones of the same quality, Bachman said natural, untreated padparadscha and blue sapphires continue to be the most expensive, followed by pink and orange, then by purple, violet, fancy light shades and yellows. 

Prices of all unheated natural sapphires of any color have remained “buoyant,” he said, though “Heat-treated blue sapphire is still the No. 1 volume seller, with prices trending slightly upward in popular sizes and stable in sizes over 10 carats.”

In fact, he said that in his 40 years of experience in the market, he has never seen the price of sapphires from the source drop, except briefly during times of big discoveries or major Western recessions. “When prices have dropped, sales and demand increased, ultimately forcing upward price pressure again,” Bachman said. 

Williams told National Jeweler that she doesn’t foresee the relative pricing of sapphires changing much in the coming years, as it is a traditional gem and thereby less impacted by trends than other colored gemstones.

And while size and quality used to be the primary factors driving price, she said geographic origin now plays a greater role, due in part to the prevalence of lab reports. While Kashmir is the most desired and expensive origin, it makes up a small part of the market. 

Burmese sapphires are next in prominence but stones from this origin of a decent size and quality also are extremely rare. Ceylon stones really are what is currently driving most of the premium market, followed closely by Madagascar sapphires, Williams said.

She also noted that, “There needs to be some leveling out of the prices we’ve seen rise over the past few years.”  

In addition, in September 2014, colored gemstone miner Gemfields announced that it had entered into a joint venture with East West Gem Investment Limited in Sri Lanka to add sapphire mining to its portfolio, which already include emerald and ruby operations.

It remains to be seen what impact the company’s addition of the last of the “big three” will have for the sapphire market.

Design trends
A major design trend that seems to be happening for sapphires right now is the inclusion of the blue stones as accents in bridal, on the shank or even as a halo surrounding the white center diamond. 

The blue stones offer the perfect pop of color for brides that are looking for something a little different but still with a classic feel.

Williams also noted that cushion cuts and more precise cutting are trending with sapphires. 

When it comes to jewelry, she added, the finer stones tend to get set into traditional designs while fancy-colored sapphire melee is popping up in trendier places, as micro-pave, in narrow bands or as multi-colored accents. 

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

NBA Larry O'Brien Trophy
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship Trophy

The New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.

Alicia Arnold
MajorsJun 16, 2026
Sasha Primak Hires New Design Director

The manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.

Lionheart Cactus Pendant
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White Metals

Associate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Oscar Heyman ruby ring
SourcingJun 16, 2026
GemGuide Updates Ruby Prices

Its app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.

Weekly QuizJun 11, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Boulle family in hard hats
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas Flagship

The revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.

G Shock Coca Cola
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired Watch

The special-edition piece marks the 140th anniversary of the iconic beverage brand.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Buddha Mama earrings
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are Trending

Here are 13 small charms to inspire your layered looks this summer.

16th century flower cluster hogback diamond ring
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in London

Found by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.

Chouette Designs Margaux Ring
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of Love

Our Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.

CBG logo
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix Show

The group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.

A selection of animal jewelry
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas

From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.

Grandview Klein diamonds
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat Rough

The big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.

Marie-Laure Cérède
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation Studio

Marie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.

Smiling Rocks booth at JCK Las Vegas 2026
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas

At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.

Ilana McCabe
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good Board

Ilana McCabe is Signet’s vice president of public relations and brand communications.

Azure blue diamond and 5.04-carat fancy vivid blue diamond
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’s

It was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.

Saks Fifth Avenue New York City storefront
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for Reorganization

The approval means the retailer is on track to exit bankruptcy proceedings this summer.

Jalen Javon Davis and Leslie La Vun Jones II
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store Robbery

The men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.

Sylvie Levine wearing engagement ring
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s Ring

The bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.

De Beers Group CEO Al Cook
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply

The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.

Russ Whitehouse
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse Retires

The industry veteran is bringing his 56-year run in the fine jewelry sector to an end.

Pride in the Industry LGBTQ+ Voices in Jewelry panel
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry Voices

The panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.

Marie Lichtenberg Smash Collection Campaign Imagery
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, Literally

Inspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.

Katherine Whitacre
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for Southeast

The company has promoted Katherine Whitacre to the role.

Collage of new Stuller items
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine Jewelry

The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy