The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.
Rocks On: Sapphires
It’s the blue hues that continue to reign when it comes to sapphires, though the peach and light pink shades are gaining popularity.

New York--In the world of fine jewelry, the sapphire needs little introduction.
The gemstone has been in use for ages and traditionally is associated with qualities such as nobility, truth, sincerity and faithfulness. The most popular hue undoubtedly still is the blue, and in its finest quality the shade is the standard against which all other blue stones are compared.
Yet in today’s market, as fashion influences the use of other colors and consumers search for something different, fancy sapphires are moving into the spotlight as well.
In fact, one of sapphire’s strengths is its color and price range diversity. The gemstone offers something for all types of shoppers, from those looking for collectible pieces to more affordable decorative objects and beads.
Supply
Like many colored gemstones these days, the supply of sapphires is not keeping up with global demand, as markets across the world continue to clamor for all colors of the stone.
“Relative to worldwide demand, which has grown tremendously over the last 10 years mainly due to the increase of the size of the market in China, the supply of any type of desirable sapphire continues to tighten,” said gemstone dealer John Bachman.
The sapphire market’s main challenge right now is finding enough good quality stones at the source. While discoveries in Madagascar and Tanzania increased the supply several years ago, the global market absorbed that, and continues to want more.
Bachman said that while there has been some increase in the supply of heated blue sapphires due to improvement and new treatment techniques, he has seen quantities of natural material flat-line or decline slightly over the last few years.
If supply isn’t increased soon to alleviate prices, growth in sapphire sales will be difficult.
Cara Williams of Bear Essentials agreed that she’s seeing supply down across the board, but “most markedly in the finer grades.” Luckily, she echoed that there has been some increase in supplies of heated blue sapphires due to improvement and new treatment techniques, allowing for greater supply in that area.
Demand
Sapphires are in demand from jewelry consumers now perhaps more than ever due to, among other factors, increased media exposure, and is expected to continue to increase.
Blue sapphires are still the most in-demand, though Bachman notes that in the last couple of years, desire for the pastel colors, particularly peach and light pink, has increased sharply.
Williams also noted the increasing demand for pastel colors, though demand outpaces supply as peaches and pinks are not common colors for sapphires.
Untreated sapphires too are “beginning to get some well-deserved recognition,” she said. She added that this is something Bear Essentials always has dealt in, but it used to be a small market for the gem connoisseurs. Now, as buyers are more educated by the Internet, many more are asking for untreated stones and will pay more for them.
The United States also is adjusting to market dominance changes, Williams said.
Whereas the finest sapphires might have been sent to the U.S. first at one point, now the Chinese luxury market is changing things and the high quality gems are headed there.
Pricing
When comparing stones of the same quality, Bachman said natural, untreated padparadscha and blue sapphires continue to be the most expensive, followed by pink and orange, then by purple, violet, fancy light shades and yellows.
Prices of all unheated natural sapphires of any color have remained “buoyant,” he said, though “Heat-treated blue sapphire is still the No. 1 volume seller, with prices trending slightly upward in popular sizes and stable in sizes over 10 carats.”
In fact, he said that in his 40 years of experience in the market, he has never seen the price of sapphires from the source drop, except briefly during times of big discoveries or major Western recessions. “When prices have dropped, sales and demand increased, ultimately forcing upward price pressure again,” Bachman said.
Williams told National Jeweler that she doesn’t foresee the relative pricing of sapphires changing much in the coming years, as it is a traditional gem and thereby less impacted by trends than other colored gemstones.
And while size and quality used to be the primary factors driving price, she said geographic origin now plays a greater role, due in part to the prevalence of lab reports. While Kashmir is the most desired and expensive origin, it makes up a small part of the market.
Burmese sapphires are next in prominence but stones from this origin of a decent size and quality also are extremely rare. Ceylon stones really are what is currently driving most of the premium market, followed closely by Madagascar sapphires, Williams said.
She also noted that, “There needs to be some leveling out of the prices we’ve seen rise over the past few years.”
In addition, in September 2014, colored gemstone miner Gemfields announced that it had entered into a joint venture with East West Gem Investment Limited in Sri Lanka to add sapphire mining to its portfolio, which already include emerald and ruby operations.
It remains to be seen what impact the company’s addition of the last of the “big three” will have for the sapphire market.
Design trends
A major design trend that seems to be happening for sapphires right now is the inclusion of the blue stones as accents in bridal, on the shank or even as a halo surrounding the white center diamond.
The blue stones offer the perfect pop of color for brides that are looking for something a little different but still with a classic feel.
Williams also noted that cushion cuts and more precise cutting are trending with sapphires.
When it comes to jewelry, she added, the finer stones tend to get set into traditional designs while fancy-colored sapphire melee is popping up in trendier places, as micro-pave, in narrow bands or as multi-colored accents.
The Latest

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.


“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.

The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

The Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.

With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.

The retailer failed to file its annual report on time and said it may issue a going concern warning.

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.

Founder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.

“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.

“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

Both its mines faced challenges last year, from operational issues to disruptions in the market.

Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.


























