The model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.
Rocks On: Color Predictions for the Tucson Gem Shows
In this month’s Rocks On, National Jeweler looks at which colored gemstones dealers expect to be most popular at the upcoming Tucson gem shows.

New York--It’s about that time of year again.
Just as many areas of the country are hunkering down to get through the worst of winter, any and all involved in the colored gemstone market are heading out to desert to attend the Tucson gem shows, where an array of gems in all colors of the rainbow will be on display.
The hottest gems among buyers can be influenced by a number of factors, including trends that have carried over from the last year and the colors Pantone predicts will be popping up everywhere.
Here are the hues gemstone dealers and suppliers expect to be popular in Arizona this year.
Cotton candy colors
During last year’s shows, many exhibitors reported to National Jeweler that blues and pinks were selling well, and it seems like that will be a theme in Tucson again this year, with blue stones in particular expected to be in demand.
“I continue to see blue gemstones as being the most popular sellers for our customers,” said Richard Shull of gemstone dealer Out of Our Mines, adding that he expects to continue to see a demand for fine turquoise, indicolite, Peruvian blue opal and Paraiba tourmaline.
In fact, it seems like tourmaline stones in general could be one of the stars of the Tucson shows, offering up both saturated, stronger blues as well as blue-green and other even lighter hues.
Caesar Habib of Kaiser Gems, meanwhile, said that his company has been getting many inquiries for aquamarine since the end of the holiday season, which could be due to the fact that it is the March birthstone. He said that most of the customers looking for aquamarine center stones are requesting medium to medium-dark gems ranging in price from $200 to $300 per carat.
Similarly, gemstone dealer Kimberly Collins said she believes aquamarine, pale blue sapphires and the “sea foam/ocean colors of tourmaline” will be popular.
RELATED CONTENT: The Top Gems of 2015
Pantone’s colors of the year--Serenity and Rose Quartz--also will play a strong part in what is popular in Tucson. Not only will it help push the blues to the forefront, especially in softer hues, but the blush hue of Rose Quartz likely will boost demand for many light pink stones.
At the top of this list, not surprisingly, is the gemstone rose quartz as well as morganite. The latter stone has
Habib said that in addition to aquamarine, the other stone they’ve been getting requests for almost daily has been for morganite valued at between $65 and $75 per carat, mostly in pear-shaped sets of two or three for earrings and a pendant.
The big three
For Diana Atieno at Porini Gems, it looks likely that sapphires, rubies and emeralds will maintain their in-demand status. At the same time, tsavorite garnet, a possible alternative to emeralds, is expected to be popular during the gem shows, she said.
“Its brilliance is unmatched and its green is very intense, giving it quite a sparkle,” she said. “Color is becoming quite a trend in engagement and wedding rings, and now people are looking for colored gems, especially tsavorite, for their center stones. I can say that tsavorites are the new diamonds.”
Meanwhile, while traditional blue sapphires will continue to reign, many dealers noted that they expect sapphires of all colors to sell.
With a variety of colors that can be applied to many trends, fancy sapphires seem to be a favorite when it comes to the new bridal market. Today’s young bride is looking for something that will set her apart, and as gemstone dealer Collins noted, “There is so much opportunity to do that when working with colored stones, specifically sapphires or spinel.”
She added that they provide even more size for the customer’s budget as well as a greater bottom line for the retailer. What’s more, she said, increased marketing of fancy colored diamonds is helping to boost interest in fancy sapphires.
Fine and rare stones
Today’s consumer, as has been discussed time and again, is looking for something different to express themselves, and in Tucson this could come in the form of buyers looking for that unusual or exceptional stone.
“This year I expect there to be a premium on fine and rare items,” said Bill Heher of gemstone company Rare Earth Mining, noting that he’s been seeing a rush on chrysocolla and Mexican jelly fire opal in unusual shapes, and expects to have a good show with fine rutilated quartz and cat’s eye stones.
For Boston Gems, moonstone tends to be particularly strong in Tucson, according to Paul Dragone. In fact, the company’s booth usually is comprised of 80 percent moonstone with five different varieties. But he also noted one new area that had opened up for them recently.
“The surprise stone for the holidays … that I feel will hold going forward into the summer is alexandrite,” Dragone said. “We had an unusually high volume of calls this season for matched pairs, melee and medium to large singles.”
Even as the finer material offering the best color-change characteristics has become increasingly difficult to source, pushing prices increasingly higher, consumer purchase history has shown us that there always will those willing to pay the price for that rarity.
The Latest

Fresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.

The “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

“The Basics of Jewelry” has been updated to include modern topics and visuals.


Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.

The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.

The organizational change follows Kering’s promise of a transformation after declining sales in 2025.

Natalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.

Béatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.

The store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.

The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.

Our Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.

The 24-piece watch collection is set to debut in spring 2027.

Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.

The reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.

McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.

The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.

The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.

The MJSA Education Foundation’s scholarships support students pursuing jewelry careers.

The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.

Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.

The collection takes inspiration from the emotional space between people, moments, and experiences.

In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.






















