JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.
Rocks On: Color Predictions for the Tucson Gem Shows
In this month’s Rocks On, National Jeweler looks at which colored gemstones dealers expect to be most popular at the upcoming Tucson gem shows.

New York--It’s about that time of year again.
Just as many areas of the country are hunkering down to get through the worst of winter, any and all involved in the colored gemstone market are heading out to desert to attend the Tucson gem shows, where an array of gems in all colors of the rainbow will be on display.
The hottest gems among buyers can be influenced by a number of factors, including trends that have carried over from the last year and the colors Pantone predicts will be popping up everywhere.
Here are the hues gemstone dealers and suppliers expect to be popular in Arizona this year.
Cotton candy colors
During last year’s shows, many exhibitors reported to National Jeweler that blues and pinks were selling well, and it seems like that will be a theme in Tucson again this year, with blue stones in particular expected to be in demand.
“I continue to see blue gemstones as being the most popular sellers for our customers,” said Richard Shull of gemstone dealer Out of Our Mines, adding that he expects to continue to see a demand for fine turquoise, indicolite, Peruvian blue opal and Paraiba tourmaline.
In fact, it seems like tourmaline stones in general could be one of the stars of the Tucson shows, offering up both saturated, stronger blues as well as blue-green and other even lighter hues.
Caesar Habib of Kaiser Gems, meanwhile, said that his company has been getting many inquiries for aquamarine since the end of the holiday season, which could be due to the fact that it is the March birthstone. He said that most of the customers looking for aquamarine center stones are requesting medium to medium-dark gems ranging in price from $200 to $300 per carat.
Similarly, gemstone dealer Kimberly Collins said she believes aquamarine, pale blue sapphires and the “sea foam/ocean colors of tourmaline” will be popular.
RELATED CONTENT: The Top Gems of 2015
Pantone’s colors of the year--Serenity and Rose Quartz--also will play a strong part in what is popular in Tucson. Not only will it help push the blues to the forefront, especially in softer hues, but the blush hue of Rose Quartz likely will boost demand for many light pink stones.
At the top of this list, not surprisingly, is the gemstone rose quartz as well as morganite. The latter stone has
Habib said that in addition to aquamarine, the other stone they’ve been getting requests for almost daily has been for morganite valued at between $65 and $75 per carat, mostly in pear-shaped sets of two or three for earrings and a pendant.
The big three
For Diana Atieno at Porini Gems, it looks likely that sapphires, rubies and emeralds will maintain their in-demand status. At the same time, tsavorite garnet, a possible alternative to emeralds, is expected to be popular during the gem shows, she said.
“Its brilliance is unmatched and its green is very intense, giving it quite a sparkle,” she said. “Color is becoming quite a trend in engagement and wedding rings, and now people are looking for colored gems, especially tsavorite, for their center stones. I can say that tsavorites are the new diamonds.”
Meanwhile, while traditional blue sapphires will continue to reign, many dealers noted that they expect sapphires of all colors to sell.
With a variety of colors that can be applied to many trends, fancy sapphires seem to be a favorite when it comes to the new bridal market. Today’s young bride is looking for something that will set her apart, and as gemstone dealer Collins noted, “There is so much opportunity to do that when working with colored stones, specifically sapphires or spinel.”
She added that they provide even more size for the customer’s budget as well as a greater bottom line for the retailer. What’s more, she said, increased marketing of fancy colored diamonds is helping to boost interest in fancy sapphires.
Fine and rare stones
Today’s consumer, as has been discussed time and again, is looking for something different to express themselves, and in Tucson this could come in the form of buyers looking for that unusual or exceptional stone.
“This year I expect there to be a premium on fine and rare items,” said Bill Heher of gemstone company Rare Earth Mining, noting that he’s been seeing a rush on chrysocolla and Mexican jelly fire opal in unusual shapes, and expects to have a good show with fine rutilated quartz and cat’s eye stones.
For Boston Gems, moonstone tends to be particularly strong in Tucson, according to Paul Dragone. In fact, the company’s booth usually is comprised of 80 percent moonstone with five different varieties. But he also noted one new area that had opened up for them recently.
“The surprise stone for the holidays … that I feel will hold going forward into the summer is alexandrite,” Dragone said. “We had an unusually high volume of calls this season for matched pairs, melee and medium to large singles.”
Even as the finer material offering the best color-change characteristics has become increasingly difficult to source, pushing prices increasingly higher, consumer purchase history has shown us that there always will those willing to pay the price for that rarity.
The Latest

A buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.

Mercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.


Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.

The National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

Late collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.

At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.

The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.

The retailer also shared an update on the impact of tariffs on watch customers.

Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.

All proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.

Courtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.

De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.

Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.

Kindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.

The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”

The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.

Ahead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.

Stuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.

Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.

Citrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.

The family-owned jeweler will open its fourth store in Florida in late 2027.

The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.

The trade organization also announced its executive committee and five new directors.


















