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OtherMay 03, 2015
PGI USA adds director of marketing role
Named to the new post was Meg Deedy, who has more than 10 years of experience with agencies such as Agency.com, TracyLocke and MRM/McCann.
Meg Deedy
New York--Platinum Guild International USA has named Meg Deedy as director of marketing, a new position within the company. In this role she will oversee all PGI’s digital media, social media and public relations strategies and programs.
Deedy has more than 10 years of experience in the United States and abroad with agencies such as Agency.com, TracyLocke, MRM/McCann New York and MRM/McCann Singapore.
She has created and led both integrated and strictly social campaigns across a number of verticals including financial services, auto, beverage and retail.
Her past projects including driving results for the MasterCard “Priceless” campaign, Captain Morgan, Jose Cuervo, Heineken, and CVS. Most recently she led the social media practice for TD Ameritrade at Havas Worldwide in New York.
“We are thrilled to welcome Meg to the team and value the experience and expertise that she brings with her,” PGI USA President Jenny Luker said. “Meg will be a driving force in implementing new and impactful initiatives for PGI, and we look forward to a bright future for platinum.”
The announcement follows a number of appointments and movements for PGI in recent months, including the naming of Luker as president of PGI USA and Kevin Reilly as vice president.
Additionally, PGI announced in January that longtime global CEO James Courage would retire as the company relocates its head office from London to Hong Kong, with former PGI USA president Huw Daniel stepping into his shoes.
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