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Supplier News: Marco Moore, ArtCarved, more

OtherAug 05, 2014

Supplier News: Marco Moore, ArtCarved, more

Fine jewelry brand Marco Moore has introduced two new collections: stackable rings and another line called “The Cage.” 

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Marco Moore’s new 14-karat gold stackable rings are available in a variety of precious and semi-precious gemstones including ruby, tsavorite and amethyst.

New York--Fine jewelry brand Marco Moore has introduced two new collections: stackable rings and another line called “The Cage.” 

The stackable rings, made in a numbered limited edition of 499, are offered in 14-karat gold with tsavorite, black diamonds, “mocha” (brown-colored) diamonds, ruby, blue and orange sapphire, and pink amethyst. Rings in the collection range from $695 to $1,495 retail. 

The Cage is a 14-karat rose gold ring and pendant suite with a sand-blasted pink amethyst or smokey quartz covered in diamonds. The ring and pendant retail at $1,500 each.

Both collections currently are available by contacting New York-based Marco Moore at 212-575-2090.

“Live for the Moments” campaign launches
ArtCarved’s fall advertising campaign, called “Live for the Moments,” now is in full swing on the brand’s Facebook page, featuring videos that share two real couples’ love and life moments, including first kisses and proposals. 

A new video of the couples will be posted on Monday and Wednesday afternoons every other week through the end of the year, ArtCarved said. Viewers also are encouraged to share and repost the videos, as well as share their own special “moments” on the brand’s Facebook page.

RELATED CONTENT: ArtCarved uses real couples in new campaign

Later this summer, ArtCarved will launch a two-month in-store consumer promotion where participants can try on ArtCarved engagement rings and enter to win one of those or a pair of wedding bands valued at $5,000. Called the “Put a Ring on It” promotion, it will run from Sept. 1 to Oct. 31.

Designer introduces revamped site
Designer and gemologist Jessica Surloff has re-launched her website to showcase three of her best-selling collections: bridal, Crown and Soirée, which offers one-of-a-kind and limited-edition pieces.  

A series of banner images on the new site showcase how her pieces can be mixed and matched via a model, and a zoom feature is available for each picture of jewelry, in addition to suggested related items from the collection that can be viewed alongside it. 

Surloff’s blog on the site allows visitors to learn about the designer and keep up with her news, and a press page shows the brand’s most recent editorial coverage. Links to the New York-based designer’s Pinterest and Facebook pages also are featured at the top of the page.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

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