AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
OtherAug 10, 2016
Jewelers boost offerings for same-gender couples
As more states fight to legalize gay marriage and the bridal market begins to grow for same-gender couples, two more retailers have expanded their product selection to tap into the growing opportunity.
While the figure continually is changing as new laws are made and others struck down, the numbers continue to trend in favor of marriage equality for same-gender couples.
This provides a bump for the wedding market, and retailers that are open to change are capturing the new opportunities with increased support and expanded product selections targeted at the lesbian, gay, bisexual, and transgender--or LGBT--community.
To tap into this growing market, online retailer Brilliance is launching a line of men’s engagement rings called “Mangagement Rings.”
Brilliance said that the inspiration for the new line came in part after the company saw many customers seeking a man’s engagement ring but ended up creating a custom piece since no one was offering a dedicated line of such.
After they started seeing this, the company began to research whether there was interest in such a collection, coming to the conclusion that, in fact, there was.
Brilliance said that the line makes them the first major retailer to create a dedicated line of engagement rings designed specifically for men that aren’t just re-purposed wedding bands or rings for women. With the Mangagement line, Brilliance is focusing on the structure of the rings--sharper angles, wider bands, and unconventional shapes.
Brilliance also is offering a custom design service for those who don’t see any rings that speak to their preferences.
The collection is slated to launch mid-October and only will be available online at Brilliance.com. It will include rings made in gold, platinum and palladium, with some designs available in silver for affordability. Brilliance is projecting a range of prices from $950 to $9,750 for the rings that will be included in the initial line.
“This project has been in the works for a long time, and it is finally coming together for launch,” Shai Barel, director of strategic partnerships at Brilliance, told National Jeweler. “It happens to be the perfect time, when you think about it, because of
Editors' Picks
Sponsored by
the large number of states that are legalizing gay marriage and the fact that primary demographic for this is gay men. We feel this is the prime time to get into the market and offer something like this.”
RELATED CONTENT: The change that is bringing opportunity
He added that while Brilliance will be advertising anywhere that reaches a primarily younger, male demographic, they also want to extend beyond the LGBT market by tapping into the increasing number of women who want to propose to their male partners--another increasing trend that the company has identified in the industry.
Its marketing initiatives involve mostly online avenues such as social media and Google advertising, in addition to several highly-targeted print publications.
In similar news, Kingston Fine Jewelry in Kingston, N.Y. has added bridal jewelry designed for the LGBT community to its offerings at the store.
Kingston now is selling bridal pieces designed for same-sex couples by New York-based designer Rony Tennenbaum, “joining the new generation of jewelry pioneers that are taking an accepting stance and showing support for the LGBT community,” it said.
The store said adding Tennenbaum’s line will allow them a wider outreach and enable them to include same-gender couples as part of their “all-inclusive accepted family of customers.”
RELATED CONTENT: Another chain taps into the LGBT wedding market
In addition to showing its support for the LGBT community, Kingston also said carrying Tennenbaum’s line will boost its local presence and following by strengthening its foothold as a bridal destination.
Other retailers that currently carry Tennenbaum’s LGBT Collection include Ben Bridge Jeweler in Tacoma and Spokane, Wash., Rogers & Holland and Sparkle in Chicago, and Christensen & Rafferty in San Francisco and Richmond, Va.
More on Other
The Latest
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Weekly QuizOct 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann CahoonCahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday CampaignTiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.
EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on YouFor her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.
CrimeOct 28, 2026
Man In Florida Who Swallowed Tiffany & Co. Earrings ConvictedJaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices EaseConsumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ ShineThe holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ CampaignThe “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond ImportersSolomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.
IndependentsOct 27, 2026
Gabriel & Co. Supports Charity Partner DKMS With Gala, New JewelsThe fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.
Events & AwardsOct 27, 2026
JFC Announces 2027 ‘Facets’ HonoreesThe annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.
CollectionsOct 26, 2026
Bliss Lau’s ‘Vantage’ Point Is the Hawaiian HorizonIn her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.
