The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
Trends from Tucson: Cool colors dominate
The most in-demand stones and colors during the annual Tucson gem shows can set the tone for the year, or even years, to come. So, what was popular this year? Colors on the cooler end of the spectrum were one of the trends spotted at the shows.

Tucson--Perhaps one of the best indicators of what’s to come in the year, even years, ahead for fine gemstone jewelry are the trends that pop up during them gem shows that take over Tucson every February.
This year, colors on the cooler end of the spectrum seemed most popular, and a few stones were moving beyond their most well-known shades to show their versatility.
With the help of a few industry experts, National Jeweler compiled a list of trends seen in Tucson during the 2014 gem shows, looking at both specific stones and colors that were popular with buyers and sellers and are likely to start popping up in finished pieces.
Dan Frye of Jewelry Television, Elizabeth Anne Bonanno of The EAB Project, Amanda Gizzi of the Jewelry Information Center and Soraya Cayen of Cayen Collection aided in identifying these trends.
-- Rainbow of sapphires. Sapphires of all colors seemed to be in high demand this year, running the spectrum of the rainbow, especially as the price of the classic blue continues to climb.
-- Radiant orchid. After Pantone named it the 2014 color of the year, this shade, as well as various other hues of purple, stole the scene in Tucson. In addition to sapphires, stones such as tanzanite, amethyst, kunzite and spinels were showing the depth of the color.
RELATED CONTENT: ‘Radiant Orchid’ named color of the year
-- Greens, of all kinds. The popularity of emerald green, which was Pantone’s 2013 color of the year, has carried over to 2014 and made all shades of green more desirable. While classic stones like emeralds continued to get a lot of love, it’s also opened the market to the likes of peridot and even greener shades of turquoise.
-- Tourmaline. There was a wide variety of colored tourmalines in Tucson, even if there wasn’t necessarily a “depth” of them, as Frye notes. Additionally, a lot more people were looking for finer Paraiba tourmaline.
Frye, who is vice president of merchandising at JTV, notes that prices for gemstones across the board were up this year, as increasing demand from the Chinese market especially pushes them higher.
He said the supply chain for colored gemstones has slowed, and buyers aren’t getting the same depth, saturation or clarity for the price they’re paying.
Stones like Tanzanite and rubellite, or others where supply is increasingly limited, have increased by
Still, Frye said he feels bullish about the colored gemstone market for the future.
“I did feel like there was a better mood in Tucson this year,” he said. “There were more people attending the events open to the public, and there were more serious buyers at the private events. The overall demeanor seemed upbeat and promising.”
The Latest

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

Submit your pieces for a chance to win in this year's competition.

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.


Steven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.




















