CollectionsAug 14, 2025
In Midst of ‘Sardine Girl Summer,’ Pippa Small Looks to ‘Flounder Fall’Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.
Brought to you by
ALROSA Presents Colored Diamonds in Hong Kong
The exquisite beauty and rarity of colored diamonds is driving a surge in demand.
Brought To You By ALROSA
The exquisite beauty and rarity of colored diamonds is driving a surge in demand. The customer’s interest in rare blue, pink, green or purple tones is guided by a desire for scarcity, and a passion for the exotic. With the intention of satisfying the demands of such discerning clients, ALROSA is planning to become the world’s largest producer of polished colored diamonds. These exotic stones will be shown to the market in September for the first time ever.
Since the beginning of this year, the ALROSA cutting division has been actively working on a totally new, large colored diamonds collection. The first demonstration to potential customers is scheduled to take place during the Hong Kong Gem & Jewelry Fair. According to ALROSA deputy CEO Yury Okoemov, a perfect 11-carat deep purple polished diamond will become one of the “stars” at the auction, along with other comparable purple, yellow and pink stones, some of which may be even larger.
Being a customer-oriented company, ALROSA will organize an early viewing, giving clients the opportunity to see the stones in person and make their own assessment.
In addition, ALROSA will present a detailed description of the stones. Each diamond possesses its own unique beauty, described through color, clarity, cut and carat weight. All stones will be GIA certified, which is the grading system diamond professionals developed in the 1950s to describe and classify the stones. Once completed, all of the information will be uploaded to a digital catalogue for clients to view.
The Principles of True Passion
Last year the ALROSA stones captured headlines when a pink 28-carat and yellow 34-carat stone were mined. In addition, last year the Russian company presented the first collection of large stones--“The Dynasty.” And that’s just the beginning.
“We intend to satisfy the demand of the market and become one of the largest producers of colored rough diamonds, especially bearing in mind that Argyle will shut down production in 2020. We expect our colored rough production to be more than 7,000 carats per year,” says Okoemov.
From 2018, ALROSA is sorting its diamonds into 19 color groups. The color range of the stones is wide enough to satisfy even the most uncompromising clients: from “classic” yellows to rare pinks, and even purple stones. Most of them will be sold to clients after being polished by the ALROSA cutting subdivision. “‘DIAMONDS ALROSA’ have
cut colored stones many times before, but this is the first time we have gone public about it. We have a strong cutting division with rich traditions, and unique masters of their profession, who still remember what a real Russian Cut is,” says Okoemov.
The Market Is Going Through the Roof
Nature endows distinct, rare coloring to about one in every 10,000 rough diamonds of gem quality that are mined around the world. The rarity of colored diamonds has resulted in price increases over the past 3 years, even as the price of colorless diamonds has fallen.
The highest bids over the last year have gone to large fancy colored diamonds--mostly pink and blue. At an auction in Hong Kong in April 2017, the Pink Star diamond set a world price record of $71.2 million for a gemstone.
The highest bids over the last year have gone to large fancy colored diamonds--mostly pink and blue. At an auction in Hong Kong in April 2017, the Pink Star diamond set a world price record of $71.2 million for a gemstone.
Direct From Mine to Market
This autumn, ALROSA is preparing to present a large collection of colored polished diamonds at auction and start integration into the colored diamond market, which is quite small. Okoemov says, “We are coming out with a unique offer for jewelers and retailers to buy stones directly and save on third-party costs. We are also providing our clients with marketing capacity. Direct buyers will receive help with branding, positioning, creative concepts and ‘mine to market’ stories. We believe this to be our undeniable competitive advantage, which will allow us to be dominant among the few dozen companies currently operating in this market.”
Russia’s ALROSA diamonds have a good reputation for complying with ethical and environmental standards, and for quality of cutting and polishing. While at the same time as promoting their jewels’ Russian origins, ALROSA is also working on the development of a tracing system to meet the needs of both consumers and retailers. There is a trend towards developing consumers’ interests not only in prices and quality of jewelry, but also in the stone’s story. ALROSA stones come straight from the producer, ensuring “transparent origin” in an industry that has been working hard to prevent stones that have been mined in areas that could fuel conflict from reaching the market. Thus, customers are given the ultimate guarantee of quality and origin.
Being one of the world's leading diamond mining companies, ALROSA commits to being “best-in-class” for ethical and sustainable operations as well as transparent business practices, and now in the colored diamonds market as well.
For inquires & viewing appointment please email diamond@alrosa.ru or by phone:
Moscow +7 495 777 10 87 ext. 19-71 | +7 495 777 09 46 ext. 1930
Hong Kong + (852) 2521 9292
More on Sourcing
The Latest
MajorsAug 14, 2025
Casio America Names New CEOLongtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.
TrendsAug 13, 2025
Cristiano Ronaldo Proposes With Gigantic Oval-Cut DiamondModel Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
TrendsAug 13, 2025
Colorado Jeweler, Whiskey Maker Collab on Ring GiveawayThree winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.
Weekly QuizAug 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysAug 13, 2025
These Are The 25 Hottest Retailers, Says NRFJD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.
SourcingAug 13, 2025
Columbia Gem House Launches Winza Sapphires, RubiesThe new inventory, all untreated, features vibrant hues and unique bicolor combinations.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SourcingAug 12, 2025
Gemfields Sells Fabergé for $50MAcquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.
Policies & IssuesAug 12, 2025
Higher Tariff on Chinese Imports Paused for 90 Days, Trump SaysPresident Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.
CollectionsAug 12, 2025
Jacquie Aiche’s New Collection Harnesses the Energy of the ThunderbirdThe “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.
ColumnistsAug 12, 2025
Creative Connecting: How to Take a Better HeadshotColumnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.
CrimeAug 11, 2025
Man Convicted of First-Degree Murder in Death of Colorado JewelerPeter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.
IndependentsAug 11, 2025
Lisa Bridge to Depart Ben Bridge JewelerThe retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.
Events & AwardsAug 11, 2025
Bethenny Frankel to Give Keynote at CBG’s Experience ShowThe Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.
EditorsAug 11, 2025
The Colors Expected to Be On-Trend in a Couple YearsAssociate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of FundraisingThe organization has raised more than $1.3 million for charity since its inception.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says An additional 25 percent tariff has been added to the previously announced 25 percent.
MajorsAug 06, 2025
Claire’s Files for Chapter 11 Bankruptcy AgainThe jewelry and accessories retailer plans to close 18 stores as part of the proceedings.
IndependentsAug 06, 2025
Smith & Son Jewelers to Close 107-Year-Old Location Its Springfield, Massachusetts, store is set to close as owner Andrew Smith heads into retirement.
CollectionsAug 06, 2025
Zahn-Z Swims With Whales in ‘Beluga’ CollectionDesigner Hiba Husayni looked to the whale’s melon shaped-head, blowhole, and fluke for her new chunky gold offerings.
TrendsAug 06, 2025
Paola De Luca to Release Trendbook 2027+She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.
