The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
Snow White Bracelet Sells for a Staggering Six-Figure Sum
The biggest sale at Christie’s Magnificent Jewels auction in New York, however, was a twin stone blue diamond ring that went for $6.7 million.

New York—Of all the incredible works available at Christie’s Magnificent Jewels sale, held in New York on April 16, one piece went for well above its pre-sale estimate.
The auction house predicted Cartier’s Snow White and the Seven Dwarfs bracelet—a limited-edition charm bracelet in 14-karat gold and enamel created to coincide with the release of Disney’s first animated film—would fetch between $15,000 and $20,000; not bad for an item that would have originally sold in 1937 for $100.
But the buzzed-about bracelet from the estate of Jean Tailer shattered the auction house’s prediction, selling to an undisclosed buyer for $118,750.
The most expensive piece sold at the Magnificent Jewels auction was a twin-stone fancy vivid blue diamond ring (pictured above) with diamonds weighing 3.06 and 2.61 carats, respectively, which sold for $6.7 million, right within its $6-$8 million pre-sale estimate.
The above 6.11-carat oval-shaped fancy pink diamond ring predicted to sell for between $1.2 and $1.5 million garnered about $1.4 million, while a couple of notable yellow diamonds exceeded expectations: a fancy intense yellow diamond ring weighing 37.65 carats and estimated to earn between $600,000 and $800,000 sold for more than $1 million, and a fancy intense yellow diamond pendant weighing 35.06 carats just exceeded its $500,000 to $700,000 pre-sale estimate, selling for $705,000.
As for white diamond sale highlights, a 16.33-carat rectangular-cut, D-color, VVS1 clarity, potentially internally flawless Type IIa diamond ring predicted to sell for between $1.2 and $2.2 million earned about $1.6 million.
A 16.69-carat marquise-cut D-color, VVS2 clarity, potentially internally flawless diamond ring sold for nearly $1.5 million; a 21.06-carat rectangular-cut, G-color, VS2 clarity diamond ring sold for nearly $1.1 million; and a 17.08-carat square-cut, D-color, VVS2 clarity, Type IIa diamond ring sold for $915,000.
Signed pieces were a major draw to the auction and performed well.
Christie’s predicted the above Van Cleef & Arpels ruby and diamond “zip” necklace from the collection of Jean Tailer, which also provided the Cartier Snow White bracelet, would fetch between $150,000 and $250,000, but the piece toppled that amount when it sold for $483,000.
Though a Harry Winston Burma 9.73-carat ruby and diamond ring expected to earn $250,000-$350,000 failed to meet its reserve, other pieces from the collection of

One was a Bulgari 16.88-carat Madagascar sapphire and diamond ring that went for $375,000, though it was predicted to sell for between $70,000 and $100,000. A Bulgari sapphire and diamond necklace, meanwhile, fell within its $100,000 to $150,000 range, earning $125,000.
Christie’s Magnificent Jewels sale garnered a total of $30.3 million, including buyer’s premium.
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