The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
Wife of Former Cartier Owner’s Jewelry Heads to Auction
The Danziger family, which owned the brand for four years, tapped Bonhams New York to sell the personal collection of Gigi Guggenheim Danziger next month.

New York--The wife of one of the former owners of Cartier Paris is auctioning off some of her jewelry, and she has tapped Bonhams New York to do it.
On Sept. 19, fine jewelry from the personal collection of Gigi Guggenheim Danziger will go under the hammer as part of the auction house’s Fine Jewelry sale, marking the first time the jewelry has appeared at auction.
The collection features 32 pieces of fine jewelry, including a number of signed Cartier pieces from the 1960s and 1970s, when the Danziger family owned Cartier Paris. The earliest lot dates back to 1957.
She attended Ohio State University from 1941 to 1944, majoring in education, and then moved to Atlanta and finally New York.
She met native New Yorker Edward J. Danziger at a society wedding in 1951. The two married later that year in Mexico and then went on to have two sons, Danny and James.
Edward and his brother, Harry Lee Danziger, were prolific film producers, creating more than 140 feature films in the 1950s and 1960s, as well as hundreds of hours of television. Then in 1958, the Danzigers acquired London’s Mayfair hotel, Grosvenor hotel and the Metropole hotel in Monte Carlo.
Ten years later, in 1968, the two brothers negotiated a secret deal to acquire Cartier Paris. As part of it, they also acquired Cartier shops in Monte Carlo, Cannes and Switzerland.
The Danziger family intentionally kept their ownership under wraps to maintain the Cartier name since the business, up until then, had been family-run.
During their four-year ownership of the brand, they expended the company’s footprint by opening Cartier stores in Hong Kong, Geneva and Munich. The family also traveled extensively around the world as its owners, but returned to America in 1977.
Edward died in March 1999 at the age of 89. Gigi now splits her time between Los Angeles and Palm Beach.
There will be 180 lots available overall at the Bonhams New York sale next month.
Aside from the Danziger collection, one of its highlights is a 16.90-carat step-cut diamond ring set with round brilliant-cut diamond shoulders. It’s expected to sell for between $1.6 million and $2.2 million.
The auction
Meanwhile, a rare Australian black opal and diamond pendant/brooch also will hit the block. The 48.80-carat gem is set within old European-cut diamonds and is estimated to sell for between $200,000 to $300,000.
Another interesting lot is a diamond, emerald and ruby brooch, circa 1900, purchased at a garage sale in Ohio a number of years ago for $8--the second such lot to hit auction this year.
The owner’s daughter was at a jewelry store when she pulled it out and shared the story about how it came into their possession. To her surprise, she was told it was real.
Bonhams had it tested by the Gemological Institute of America, which confirmed the stones were gem quality.
The brooch features an old mine-cut diamond, D color, VS1 clarity, weighing 1.39 carats; a rectangular-shaped emerald originating from Colombia, weighing approximately 1.50 carats; and an oval-shaped Burmese ruby, weighing approximately 0.60 carat.
It has a pre-sale estimate of $20,000 to $30,000.
There also will be signed pieces from Harry Winston, Cartier, René Lalique and David Webb.
All lots in the Sept. 19 Fine Jewelry sale can be seen on Bonhams.com.
The Latest

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.


The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

The program provides essential funding to organizations for projects that enhance the jewelry industry.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

JSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.

The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.

The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

The Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.

With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.

The retailer failed to file its annual report on time and said it may issue a going concern warning.

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.

Founder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.























