Trends

Find Out Which Jewelry Designer Will Appear on Shark Tank

TrendsSep 24, 2020

Find Out Which Jewelry Designer Will Appear on Shark Tank

They will be a guest judge on the new season of the business reality show.

20200924_KendraScott-header.jpg
Shark Tank, the business reality television show, will welcome a new face from the jewelry world this fall.

Las Vegas—Debuted more than a decade ago, business reality television show “Shark Tank” sees a variety of startups pitch their business to a group of sharks, or investors, who choose whether to invest.

This season, a well-known jewelry designer will join the sharks’ ranks as a guest.


Kendra ScottKendra Scott will be a potential investor, giving up-and-coming businesses her insights.

Scott is more than qualified for the role.

The CEO launched her eponymous company in 2002, three months after the birth of her first son, with only $500.

She approached stores in her local Austin, Texas with her bridge jewelry designs, adorned with gemstones, and gained legions of admirers over the years.

Today, she designs fashion and fine jewelry sold in retailers around the world, including about 1,400 nationwide, in addition to her own 100-plus storefronts and e-commerce site.

In an announcement, ABC cited a 2018 PitchBook study that listed Scott as one of only 16 women in the country to be the founder of a corporation valued at $1 billion.

She’s been on Forbes’ ranking of “America’s Richest Self-Made Women” the last three years in a row, with the media company estimating her personal worth at $550 million, and Kendra Scott annual sales at $360 million.

In 2016, Berkshire Partners invested in Kendra Scott at a valuation of more than $1 billion, according to Forbes.

Scott waited more than a decade after her company’s launch to accept outside investments to ensure full brand control and integrity.

The Kendra Scott headquarters occupies more than 75,000 square feet in Austin. replete with design lab and distribution center, and employs more than 2,000 people, 90 percent of whom are women, according to the University of Texas official alumni association the Texas Exes.

Scott didn’t attend the school, or even finish college, but she’s donated $1 million toward the creation of the Kendra Scott Women’s Entrepreneurial Leadership Institute there.

Philanthropy is a major cornerstone of Scott’s brand, which has donated more than $30 million to a variety of causes since 2010, especially those dedicated to women and children’s well-being.

Scott will appear on Shark Tank alongside resident sharks Mark Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec, Daymond John and Kevin O’Leary, in addition to fellow new guest shark Blake Mycoskie, founder of TOMS shoes and co-founder of Madefor.

Guest sharks Alex Rodriguez and Daniel Lubetzky will also return.

The new season of Shark Tank

premieres Friday, Oct. 16 at 8 p.m. EDT on ABC.
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Screenshot of Taylor Swift's "Elizabeth Taylor" music video
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and Center

Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

Neiman Marcus store in Fort Worth, Texas
MajorsApr 03, 2026
Saks Global Says It Will Emerge From Bankruptcy This Summer

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

NouvelleBox logo
Events & AwardsApr 03, 2026
JCK Luxury, NouvelleBox Partner on New Designer Ballroom

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

GIA iD100®
Brought to you by
Protect Your Customers and Your Business

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Buddha Mama Moon Locket
CollectionsApr 03, 2026
Buddha Mama Brings Its ‘Moon’ Locket To Dallas

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.

Weekly QuizApr 02, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Pandora distribution facility Canada
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff Concerns

The new facility was also designed to better serve its growing customer base in Canada.

GIA President and CEO Pritesh Patel at GIA Taiwan campus
GradingApr 02, 2026
GIA Debuts New Campus in Taiwan

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

DCA Second Spark Workforce Initiative Graphic
MajorsApr 02, 2026
DCA Launches ‘Second Spark’ Workforce Initiative

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.

Michael Angelo
MajorsApr 02, 2026
Hoover & Strong Names New National Sales Representative

The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Pandora and Foundrae medallion jewelry
MajorsApr 01, 2026
Foundrae Sues Pandora for Allegedly Copying Its Medallion Designs

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

John Jacob Astor IV's Patek Philippe for Tiffany & Co., Battin & Co. pencil case
AuctionsApr 01, 2026
John Jacob Astor IV’s Titanic Pocket Watch Heads to Auction

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

Stock image of a Shell gas station
SurveysApr 01, 2026
Consumers’ Outlook Improves Again in March

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

Zach Bear and the Window Necklace Children’s Book from Zachary’s Jewelers
IndependentsApr 01, 2026
Zachary’s Jewelers’ Constance Polamalu to Release Children’s Book

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.

Accredited Gemologists Association Logo
Events & AwardsApr 01, 2026
AGA Opens 2026 Gemological Scholarship, Research Grant Applications

Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

National Jeweler columnist and Smart Age founder and CEO Emmanuel Raheb
ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri Puzzle Collection Campaign Imagery
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ Collection

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

Ashley Longshore in Buddha Mama jewelry
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in Dallas

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

Natural Diamond Council world diamond day
SourcingMar 31, 2026
NDC Designates April 8 as 'World Diamond Day'

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Jillian Wolk, the new CEO of Tracr
SourcingMar 31, 2026
GIA VP Jillian Wolk to Take Over at Tracr

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Tom Moses examining the “Motswedi” diamond
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

Diavik Diamond Mine winter aerial shot
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from Diavik

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

Tanishq Westborough Massachusetts store
MajorsMar 30, 2026
Tanishq Opens First New England Location

The store opening marks the 10th United States location for the India-based jewelry retailer.

Saks Fifth Avenue door sign
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 Stores

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

Jimmy West celebrating 40 years with Leading Jewelers Guild
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

Itä Yari Whirl Ring Tesoro
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the Story

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Citizen Watch America President Jeffrey Cohen
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th Anniversary

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy