Trends

Find Out Which Jewelry Designer Will Appear on Shark Tank

TrendsSep 24, 2020

Find Out Which Jewelry Designer Will Appear on Shark Tank

They will be a guest judge on the new season of the business reality show.

20200924_KendraScott-header.jpg
Shark Tank, the business reality television show, will welcome a new face from the jewelry world this fall.

Las Vegas—Debuted more than a decade ago, business reality television show “Shark Tank” sees a variety of startups pitch their business to a group of sharks, or investors, who choose whether to invest.

This season, a well-known jewelry designer will join the sharks’ ranks as a guest.


Kendra ScottKendra Scott will be a potential investor, giving up-and-coming businesses her insights.

Scott is more than qualified for the role.

The CEO launched her eponymous company in 2002, three months after the birth of her first son, with only $500.

She approached stores in her local Austin, Texas with her bridge jewelry designs, adorned with gemstones, and gained legions of admirers over the years.

Today, she designs fashion and fine jewelry sold in retailers around the world, including about 1,400 nationwide, in addition to her own 100-plus storefronts and e-commerce site.

In an announcement, ABC cited a 2018 PitchBook study that listed Scott as one of only 16 women in the country to be the founder of a corporation valued at $1 billion.

She’s been on Forbes’ ranking of “America’s Richest Self-Made Women” the last three years in a row, with the media company estimating her personal worth at $550 million, and Kendra Scott annual sales at $360 million.

In 2016, Berkshire Partners invested in Kendra Scott at a valuation of more than $1 billion, according to Forbes.

Scott waited more than a decade after her company’s launch to accept outside investments to ensure full brand control and integrity.

The Kendra Scott headquarters occupies more than 75,000 square feet in Austin. replete with design lab and distribution center, and employs more than 2,000 people, 90 percent of whom are women, according to the University of Texas official alumni association the Texas Exes.

Scott didn’t attend the school, or even finish college, but she’s donated $1 million toward the creation of the Kendra Scott Women’s Entrepreneurial Leadership Institute there.

Philanthropy is a major cornerstone of Scott’s brand, which has donated more than $30 million to a variety of causes since 2010, especially those dedicated to women and children’s well-being.

Scott will appear on Shark Tank alongside resident sharks Mark Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec, Daymond John and Kevin O’Leary, in addition to fellow new guest shark Blake Mycoskie, founder of TOMS shoes and co-founder of Madefor.

Guest sharks Alex Rodriguez and Daniel Lubetzky will also return.

The new season of Shark Tank

premieres Friday, Oct. 16 at 8 p.m. EDT on ABC.
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Guzema Founder and Creative Director Valeriya Guzema and Co-Owner and CEO Mariana Lenha
EditorsJul 16, 2026
Q&A: Guzema’s Co-Owners On Its US Expansion, 10-Year Anniversary

Valeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.

Main camp at Ekati Diamond Mine
SourcingJul 16, 2026
Ekati to Close, Leaving Canada With One Diamond Mine

The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.

Necklace from Vhernier’s “Freccia” high jewelry collection
FinancialsJul 16, 2026
Richemont’s Jewelry Sales Soar for the Seventh Quarter in a Row

Jewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Grace Barden
Events & AwardsJul 16, 2026
MJSA Mentor & Apprenticeship Program Certifies First Advanced Apprentice Graduate

The graduate, Grace Barden, credited the program with helping her secure a job as a bench jeweler.

Weekly QuizJul 09, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Jewelers of Louisiana 80th Annual Convention Logo
Events & AwardsJul 16, 2026
Jewelers of Louisiana to Host 80th Convention

The event, scheduled for next month in New Orleans, will include dinner, a custom jewelry design contest, and education sessions.

Lucara diamond
SourcingJul 15, 2026
1,305-Carat Diamond Recovered from Mine in Botswana

The yet-to-be named stone is the 10th diamond weighing more than 1,000 carats to come out of Lucara’s Karowe mine.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Barry Berman
IndependentsJul 15, 2026
New Jersey Jeweler Barry Berman Dies at 81

The founder of Fords Jewelers, Berman is remembered for his love of connecting with his community.

Watches of Switzerland Mall of America store
FinancialsJul 15, 2026
Watches of Switzerland’s US Sales Jump 18%, Declines to Comment on Sale Report

The watch and jewelry retailer had a strong fiscal year despite what its CEO described as a “complex operating backdrop.”

Hamptons Jewelry Show exhibitors Maison Mèrenor, Jochen Leën, Studio Javo
Events & AwardsJul 15, 2026
Hamptons Jewelry Show to Return in July

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

Pomellato Eye of Tanzanite Necklace and Pin-Up Ring
CollectionsJul 15, 2026
Pomellato’s New High Jewelry Is Liberating

Bold color, expressive gem-setting, and sculptural form define the three chapters that make up “Stile Libero.”

Foundrae London Store Showcases
IndependentsJul 14, 2026
Foundrae Opens First Standalone Store Outside US

The New York-based jewelry brand has expanded overseas, opening a store in London’s Mayfair district.

The Retail Smiths Principal Partner and National Jeweler columnist Sherry Smith
ColumnistsJul 14, 2026
Sherry Smith: What Today’s Jewelry Consumer Is Telling Us

Rising revenue does not automatically mean a healthy business, particularly in the current economic landscape, Smith writes.

FBI Most Wanted image of Alberto Perez-Elias
CrimeJul 14, 2026
Man Charged in $1M Jewelry Store Heist Lands on FBI Most Wanted List

Alberto Perez-Elias is one of four men charged with robbing a Cape Coral, Florida, jewelry store and is the only one still at large.

Aerial view of Amazon
Events & AwardsJul 14, 2026
Conference on Mining, Sustainability Kicks Off in NYC

Initiatives in Art and Culture is hosting its 16th annual Gold and Diamond Conference, with the theme of “Resilience.”

Stephanie Gottlieb Casual Carats Lab-Grown Dimond and Silicone Rings
Lab-GrownJul 13, 2026
Stephanie Gottlieb Changes Her Mind on Lab-Grown Diamonds

The designer, who once said she’d never sell lab-grown diamonds, debuted two capsule collections designed to be fun and easy to wear.

File photo of the Venetia Diamond Mine in South Africa
SourcingJul 13, 2026
De Beers Announces Potential Layoffs, 2-Year Production Pause at Venetia

The diamond miner and marketer is undergoing another round of cost-cutting measures ahead of its sale by Anglo American.

JIS sign in convention center lobby
Events & AwardsJul 13, 2026
Registration Opens for JIS Fall 2026 Show

The annual trade-only buying event is slated for Oct. 16-19 in Miami Beach, Florida.

“Elements” bracelet best of show AGTA Spectrum 2025
Events & AwardsJul 13, 2026
AGTA Accepting Entries for Spectrum 2026

AGTA also has announced the lineup of judges for the colored gemstone cutting and jewelry design contest’s various categories.

Arena Club Twilight and Eclipse Time Boxes
TechnologyJul 10, 2026
There’s a New Blind Box for Luxury Watches

Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.

Former De Beers CFO of Brands and Consumer Markets Shaun Wills
SourcingJul 10, 2026
CFO of De Beers’ Consumer-Facing Division Leaves Company

Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.

Brilliant Earth watches
WatchesJul 10, 2026
Brilliant Earth Expands Into Watches

In honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.

Boucheron Human Being Collection Tattoo Necklace
CollectionsJul 09, 2026
Boucheron’s New High Jewelry Collection Is an Ode to the Human Touch

“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.

Baume & Mercier watch
WatchesJul 09, 2026
Damiani Group Finalizes Acquisition of Baume & Mercier

Richemont will continue to provide operational services for the watch brand for a period while the group prepares to integrate it.

Joopiter Logo
AuctionsJul 09, 2026
Pharrell Williams’ Joopiter Hires Former Bonhams Exec to Head New Watch Division

Nate Borgelt will lead the digital auction house and content platform’s new division as head of watches.

Enoch Michael
Events & AwardsJul 09, 2026
Halstead Names 2026 Grant Winner

Enoch Platero, founder and designer behind Enoch Michael, is the first Native American jeweler to win the award.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy