Trends

Find Out Which Jewelry Designer Will Appear on Shark Tank

TrendsSep 24, 2020

Find Out Which Jewelry Designer Will Appear on Shark Tank

They will be a guest judge on the new season of the business reality show.

20200924_KendraScott-header.jpg
Shark Tank, the business reality television show, will welcome a new face from the jewelry world this fall.

Las Vegas—Debuted more than a decade ago, business reality television show “Shark Tank” sees a variety of startups pitch their business to a group of sharks, or investors, who choose whether to invest.

This season, a well-known jewelry designer will join the sharks’ ranks as a guest.


Kendra ScottKendra Scott will be a potential investor, giving up-and-coming businesses her insights.

Scott is more than qualified for the role.

The CEO launched her eponymous company in 2002, three months after the birth of her first son, with only $500.

She approached stores in her local Austin, Texas with her bridge jewelry designs, adorned with gemstones, and gained legions of admirers over the years.

Today, she designs fashion and fine jewelry sold in retailers around the world, including about 1,400 nationwide, in addition to her own 100-plus storefronts and e-commerce site.

In an announcement, ABC cited a 2018 PitchBook study that listed Scott as one of only 16 women in the country to be the founder of a corporation valued at $1 billion.

She’s been on Forbes’ ranking of “America’s Richest Self-Made Women” the last three years in a row, with the media company estimating her personal worth at $550 million, and Kendra Scott annual sales at $360 million.

In 2016, Berkshire Partners invested in Kendra Scott at a valuation of more than $1 billion, according to Forbes.

Scott waited more than a decade after her company’s launch to accept outside investments to ensure full brand control and integrity.

The Kendra Scott headquarters occupies more than 75,000 square feet in Austin. replete with design lab and distribution center, and employs more than 2,000 people, 90 percent of whom are women, according to the University of Texas official alumni association the Texas Exes.

Scott didn’t attend the school, or even finish college, but she’s donated $1 million toward the creation of the Kendra Scott Women’s Entrepreneurial Leadership Institute there.

Philanthropy is a major cornerstone of Scott’s brand, which has donated more than $30 million to a variety of causes since 2010, especially those dedicated to women and children’s well-being.

Scott will appear on Shark Tank alongside resident sharks Mark Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec, Daymond John and Kevin O’Leary, in addition to fellow new guest shark Blake Mycoskie, founder of TOMS shoes and co-founder of Madefor.

Guest sharks Alex Rodriguez and Daniel Lubetzky will also return.

The new season of Shark Tank

premieres Friday, Oct. 16 at 8 p.m. EDT on ABC.
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Time CEO Jessica Sibley, Botswana President Duma Boko, and Botswana Minster of Minerals and Energy Bogolo Joy Kenewendo in New York
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is Recovering

President Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”

Oscar Heyman A Living Archive Holiday Book
CollectionsSep 30, 2026
Oscar Heyman’s Holiday Book Is ‘A Living Archive’

The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.

Gemfields rubies
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby Mine

Its Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Hand holding a gas pump
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in September

Those surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.

Weekly QuizSep 25, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
JA New York sign
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking Event

The event will take place on the evening of Oct. 26 in New York City.

Christy Bromberg
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68

She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Dionne Warwick brown diamond ring from Sultan of Brunei
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for Auction

Online bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.

Matt Stuller
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime Achievement

The founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.

Emmanuel Raheb, CEO of Smart Age Solutions
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind Spot

December is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.

Sandy Lerner’s 18-karat gold and diamond cat brooch
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for You

Cat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.

De Beers London Vibrations high jewelry Echo transformable necklace
CollectionsSep 28, 2026
De Beers London Drops Water-Inspired High Jewelry Collection

“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.

Zoë Kravitz Wearing Jessica McCormack’s Bows Collection
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New Collection

The “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.

Amanda Coleman-Phelps and Guy Borenstein
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026

The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.

Jewelers Mutual Instappraise screenshot mock up
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry Insurance

Through a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.

Rolex Datejust 31 ref. 6827 and Rolex Lady Datejust ref. 6917
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data Shows

Five of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.

Daniel’s Jewelers storefront
MajorsSep 25, 2026
Sherwood Family Buys Back Daniel’s Jewelers from Private Equity

The Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.

Brilliant Earth The Elizabeth Taylor Collection Campaign Imagery
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection

“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.

Jewelry display
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be Taking

JSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.

Header - One platform_ total protection_ seamless shipping (1).png
Supplier BulletinSep 24, 2026
Ship with Confidence with JM Shipping Solution

Sponsored by JM Shipping

8.03 carat natural fancy light blue diamond
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry Auction

The fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.

Lab-grown diamond tennis bracelets and rings from Kira Jewels
Lab-GrownSep 24, 2026
Kira Jewels Opens B2B E-Commerce Portal for Lab-Grown Diamond Jewelry

KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.

Dana Rebecca Designs Tennis Bracelets Campaign Imagery
TrendsSep 23, 2026
Holiday Diamond Jewelry Trends: Layered Looks, Personalization

This holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.

The logo for The Diamond Collective, the new name for the Natural Diamond Council
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time

The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.

Paul’s Jewelers 7Cs Cafe
IndependentsSep 23, 2026
This Milwaukee-Area Jeweler Is Serving the 7Cs

Paul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.

Kay Love All In campaign
MajorsSep 23, 2026
Kay Jewelers’ New Campaign Goes ‘All In’ on Love

Part of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy