Events & AwardsNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
TrendsAug 06, 2020
The Jewelry Collaboration Intended to Empower a Generation
Uni Creation has partnered with Girl Up to create sterling silver and 14-karat gold jewelry benefitting the women’s leadership initiative.
The new “Girl Up Collection” from Uni Creation, created in partnership with the leadership development initiative of the same name, includes both sterling silver and 14-karat gold jewelry.
New York—Jewelry manufacturer Uni Creation has partnered with Girl Up to launch a jewelry collection designed to support the initiative’s leadership program.
Founded in 2010 by the United Nations, Girl Up trains young women to be leaders and activists in the movement for gender equality.
For the jewelry collaboration, Uni Creation met with Girl Up teen advisors and staff to learn about its global community, activism, program and needs.
The jewelry company then developed a collection of styles celebrating the young women.
Five motifs are used throughout the “Girl Up Collection” to capture the spirit of the initiative and its ideals in jewelry form.
There is a dove, representing peace and the Girl Up logo; a laurel leaf, a symbol of success and inspired by the UN Foundation’s logo; “fearless” charms, offering words of strength and a “Fearless Girl” option; stars and lightning bolts to symbolize beauty, goals and enlightenment; and a globe to reflect togetherness.
There are two lines within the collection.
The first is made with sterling silver, diamonds, and blue and pink sapphires. It has a retail price range of between $35 to $450.
The second line is 14-karat yellow, white and rose gold with diamonds and blue and pink sapphires.
It will debut in the fall and is meant to appeal to women of all ages, ranging in price from $85 to $899.
“What the collections have in common is a lightness of design, love of movement, relatable modernity,” said Hal Rubenstein, creative director of the collection. “All of it is beautiful jewelry with meaning.”
Retailers can buy into either of the two jewelry lines, the silver or the 14-karat gold.
Five percent of wholesale sales and sales made direct to consumers on GirlsUpCollection.com will benefit Girl Up.
The “Girl Up Collection” features five motifs: a dove; a laurel leaf; “fearless” symbols, like the Fearless Girl pictured here; stars and lightning bolts; and a globe.
There also is an opportunity to create exclusive collections for strategic retail partnerships.
For retailers that buy into the collection, a portfolio of marketing materials will be provided including packaging, POS, signage, lifestyle ads, product ads, social media content, videos and more.
Meanwhile, at GirlUpCollection.com, visitors can try on the jewelry virtually, a feature the companies hope to eventually offer through retailer and e-tailer partner websites as well.
Uni Creation has committed a minimum $100,000 annual donation to the Girl Up program, as well as an extra 5 percent of wholesale and direct-to-consumer website sales.
More on Trends
The Latest
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
Weekly QuizOct 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt StullerStuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board ChairThe trade organization also announced its executive committee and five new directors.
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDGThe “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and ResinThe “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.
TrendsOct 30, 2025
Amanda’s Style File: A Haunted HalloweenShow off your spooky side with these 12 festive jewels.
Events & AwardsOct 30, 2025
Jewelers Mutual to Host Jewelry Panel at Frazier History MuseumThe “Brilliant & Beyond” panel coincides with the “Love & Marriage” exhibition curated by Davis Jewelers in Louisville, Kentucky.
Events & AwardsOct 29, 2025
October Brings Little Change to Consumer Confidence Consumers are feeling more optimistic about their present situation while the short-term future remains a little scary.
Events & AwardsOct 29, 2025
Couture Partners With Time to WatchesThe company, which organizes a watch show in Geneva every spring, will bring a selection of watch brands to the 2026 Couture show in Vegas.
