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TrendsOct 22, 2019
Royal Chain Releases Holiday Catalog
The Gold Book 2020 features new styles alongside pieces from the archives.
Royal Chain’s latest catalog went out to jewelers last week.
New York—Jewelers, check your mailboxes; Royal Chain’s latest catalog is on its way.
The Gold Book 2020 features an eclectic array of—you guessed it—gold-focused designs, hearkening back to the bold gold styles of the ‘80s and ‘90s, Royal Chain said in a press release about the catalog. 
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Royal Chain Vice President of Design and Marketing Phillip Gabriel Maroof said The Gold Book 2020 “highlights our ability to understand gold unlike any other company in the marketplace today, and our continuing innovation in the sector.
“With gold demand higher than we’ve seen in many years, the timing couldn’t be more perfect.”
Royal Chain previewed the catalog’s offerings at various jewelry trade shows in 2019, but only began shipping copies to jewelers last week.
Jewelers not on Royal Chain’s mailing list who would like to receive a copy can e-mail marketing@royalchain.com.
Founded in 1978, Royal Chain is a third-generation family-owned company specializing in karat gold and silver jewelry, as well as chains.
The company decided to launch The Gold Book after the success of last year’s 40th anniversary standalone catalog.
Royal Chain said the rising price of gold hasn’t affected sales but, rather, reinforced to consumers gold’s intrinsic value.
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