SurveysFeb 10, 2025
Jewelry Resilient in 2024 Even As Luxury Sales Slipped, Says Bain & Co.Bain & Co.’s latest report on the luxury market examines why the market’s customer base is shrinking and how to appeal to consumers in 2025.
EditorsFeb 18, 2016
Bulgari Unveils its ‘Perfect Mistake’
What began as a prototype 15 years ago is now a collection, as Bulgari unveils an extension to the B.zero1 line.
The mixture of yellow, white and pink gold is what initially made this design concept unfavorable for Bulgari. More than a decade later, the Italian brand’s designers are labeling it the “perfect mistake.”
Back in 1999, Bulgari wanted to develop a new ring that would serve as the piece of jewelry with which to ring in the millennium.
After creating three prototypes, the designers settled on the first, a solid yellow gold ring, as the brand’s jewel for the year 2000. This ring served as the start of Bulgari’s “B.zero1” collection, launched in 1999 with the millennium ring’s aesthetic serving as a foundation for the line.
End of story? Not quite.
The second prototype made back in 1999 was that same ring but infused with three different colors of gold: yellow, white and pink. At the time, the brand’s designers didn’t believe it was the right design to move forward with, but didn’t discard it completely as they found the metal mixture beautiful.
Now, Bulgari is moving forward with that second prototype--referring to it as the “perfect mistake”--and have created an extension of the B.zero1 line offering pieces made in 18-karat yellow, white and pink gold.
What’s more, that third prototype, a ring stretched very thin, is the inspiration behind the bangles in the B.zero1 line extension.
These new B.zero1 line launched this month at Bulgari stores and on the brand’s website; check out nine pieces from the collection below. 
The B.zero1 rings, in 18-karat pink, white and yellow gold (left) and 18-karat pink and white gold ($2,220 each)
The B.zero1 bangles, in 18-karat pink gold with diamonds ($13,800) and 18-karat white gold with diamonds ($13,900)
The B.zero1 necklaces are available in 18-karat pink and white gold (left) and 18-karat pink, white and yellow gold ($3,000 each). 
The B.zero1 bangles also come in a lower-priced, diamond-less style, in 18-karat white ($6,400) yellow ($6,300) and rose gold ($6,200).
Editors' Picks
Sponsored by
More on Editors
The Latest
CrimeFeb 10, 2025
Counterfeit Jewelry Kept Kentucky Customs Agents Busy in January, CBP Says Officers in Louisville seized 28 shipments of fake jewelry and watches that would have been worth more than $27 million if genuine.
CollectionsFeb 10, 2025
Hearts on Fire Flips Jewelry ‘Inside Out’ in New CollectionThe collection centers on the art of tailoring, inspired by designs that feature folded fabrics, such as a tuxedo lapel.
Brought to you by
3 Ways to Capitalize on America’s Newfound Love of Colored GemsColored stones are stepping into a jewelry spotlight typically reserved for diamonds—are you ready to sell color?
Events & AwardsFeb 10, 2025
Select Jewelry Show Heads to NashvilleThe trade show has added a new location to its fall line-up.
Weekly QuizFeb 06, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsFeb 07, 2025
Piece of the Week: Jade Trau’s ‘Ladybird’ CharmFrom the brand’s latest collection of lucky charms, the ladybird is seen as a bearer of good fortune and a ward against negative energy.
SourcingFeb 07, 2025
De Beers’ Production Guidance Slashed, Anglo Anticipates Another WritedownThe moves come amid a prolonged period of lower demand for diamonds, particularly in China.
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
Events & AwardsFeb 07, 2025
Registration Opens for Stuller’s Bench Jeweler WorkshopThe workshop returns in March, along with the “Battle of the Benches” mini challenge series.
IndependentsFeb 06, 2025
106-Year-Old Jewelry Store Saved by New OwnersTwo attorneys purchased Windsor Jewelry, which was set to close, and will retain all existing staff at the downtown Indianapolis store.
MajorsFeb 06, 2025
Oscar Heyman Employee Celebrates 60 Years With the Company Adam Heyman joined the family business in 1965, just weeks after graduating from Columbia Business School.
CollectionsFeb 06, 2025
De Beers Jewellers’ New High Jewelry Pays Homage to the Beauty of TreesThe “Essence of Nature, Chapter One” collection echoes trees and roots, literally and figuratively, through three sets of high jewelry.
IndependentsFeb 06, 2025
Hamilton Jewelers Revamps Palm Beach BoutiqueThe fourth-generation, family-owned jeweler has given its Worth Avenue store a new look.
CrimeFeb 05, 2025
‘The Timepiece Gentleman’ Sentenced to 5-Plus Years Behind Bars Luxury watch dealer Anthony Farrer pleaded guilty late last year to defrauding clients in a scheme with Ponzi-type elements.
FinancialsFeb 05, 2025
Pandora Posts Double-Digit Growth After Strong Holiday SeasonIn its full-year results, the retailer shared its 2025 outlook and an update on the global rollout of its lab-grown diamond collection.
TrendsFeb 05, 2025
Amanda’s Style File: Feeling Fabulous in FebruaryCelebrate February birthstones and the gem shows in Arizona this month with a versatile stone like amethyst.
MajorsFeb 05, 2025
DCA Promotes Kristen Scheetz to Director of Education, MembershipScheetz has been with the nonprofit since 2007.
SourcingFeb 04, 2025
New Deal With Botswana Is Done, De Beers Confirms The agreement will allocate an increasing proportion of the country’s rough diamonds to the government of Botswana over the next decade.
Events & AwardsFeb 04, 2025
Van Cleef & Arpels’ Astronomy-Inspired Jewelry to Land at AMNH“Cosmic Splendor: Jewelry From the Collections of Van Cleef & Arpels,” opens April 11 at the American Museum of Natural History.
SurveysFeb 04, 2025
Valentine’s Day Jewelry Spending Forecast to Hit Record High, Says NRFThose celebrating Valentine’s Day this year are expected to spend a record $27.5 billion on jewels, flowers, candy, and more.
MajorsFeb 03, 2025
Qurate to Close HSN’s Florida HQ Amid RestructuringLayoffs will reportedly start next month as HSN plans to move into QVC’s location in Pennsylvania.
AuctionsJan 31, 2025
Elizabeth Taylor’s Diamond Bracelet Outshines Estimate at U.K. AuctionThe auction also featured the sale of a Cartier necklace made when Egyptomania was sweeping Great Britain.
CollectionsJan 31, 2025
Piece of the Week: Lalaounis’ Good Luck Charm for 2025The “Blossom Rosette” blooms with love, beauty, and hope for the year ahead.
IndependentsJan 31, 2025
Harvey Rovinsky, Longtime Owner of Bernie Robbins Jewelers, Dies at 77Rovinsky is remembered as a great mentor who made the employees of his stores feel like family.
Events & AwardsJan 31, 2025
Facets of Fire Has a Diamond Challenge for RetailersFor every jeweler who tries their luck, the company will make a donation to Jewelers for Children.
MajorsJan 30, 2025
WJA Chapter Leaders Resign as Fallout From DEI Remarks SnowballsThe boards of at least five chapters have resigned in response to controversial statements the WJA national board president made last month.
Policies & IssuesJan 30, 2025
RJC Executive Director Melanie Grant Is Stepping Down An experienced jewelry writer and curator, Grant led the organization for two years.
