The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
Bulgari Unveils its ‘Perfect Mistake’
What began as a prototype 15 years ago is now a collection, as Bulgari unveils an extension to the B.zero1 line.

Back in 1999, Bulgari wanted to develop a new ring that would serve as the piece of jewelry with which to ring in the millennium.
After creating three prototypes, the designers settled on the first, a solid yellow gold ring, as the brand’s jewel for the year 2000. This ring served as the start of Bulgari’s “B.zero1” collection, launched in 1999 with the millennium ring’s aesthetic serving as a foundation for the line.
End of story? Not quite.
The second prototype made back in 1999 was that same ring but infused with three different colors of gold: yellow, white and pink. At the time, the brand’s designers didn’t believe it was the right design to move forward with, but didn’t discard it completely as they found the metal mixture beautiful.
Now, Bulgari is moving forward with that second prototype--referring to it as the “perfect mistake”--and have created an extension of the B.zero1 line offering pieces made in 18-karat yellow, white and pink gold.
What’s more, that third prototype, a ring stretched very thin, is the inspiration behind the bangles in the B.zero1 line extension.
These new B.zero1 line launched this month at Bulgari stores and on the brand’s website; check out nine pieces from the collection below.
The B.zero1 rings, in 18-karat pink, white and yellow gold (left) and 18-karat pink and white gold ($2,220 each)
The B.zero1 bangles, in 18-karat pink gold with diamonds ($13,800) and 18-karat white gold with diamonds ($13,900)
The B.zero1 necklaces are available in 18-karat pink and white gold (left) and 18-karat pink, white and yellow gold ($3,000 each).
The B.zero1 bangles also come in a lower-priced, diamond-less style, in 18-karat white ($6,400) yellow ($6,300) and rose gold ($6,200).
The Latest

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

Submit your pieces for a chance to win in this year's competition.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.


Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.























